Strategic Management Analysis and Recommendations for Amcor Limited

This report provides a comprehensive analysis of the strategic management practices employed by Amcor Limited, a global packaging company. It examines the core concepts of strategic management, emphasizing the critical role of planning, monitoring, and analysis in achieving organizational goals and objectives. The report delves into three key strategic influences: defining values, exploring competitive opportunities, and identifying capabilities, and elucidates their impact on Amcor's performance. It assesses the strategic implications, particularly the company's focus on sustainability and reducing plastic usage. Furthermore, the report explores Amcor's strategic course of action, including customer relationship management and innovation, and analyzes the company's strategic goals, with a focus on sustainability and market opportunities. The report concludes with recommendations for Amcor to enhance its strategic management, including expansion strategies, long-term planning, and the identification of key capabilities, offering insights into how Amcor can maintain its competitive edge in the packaging industry. The report highlights the importance of strategic management in driving organizational growth and profitability, with a focus on practical applications and real-world examples relevant to the packaging industry.

Running Head: Management
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AMCOR LIMITED
Strategic Management
8/28/2019

Strategy 1
Executive Summary
This report is based on the strategic management of Amcor Limited. Amcor is a global
packaging company, which develops and produces flexible packaging and other products.
Strategic management includes the process of continuous planning, monitoring, and analysis of
the goals and objectives of the organization. Strategic management helps the organization in
achieving the goals and objectives of the organization. This report includes a brief description of
strategic management, which is one of the essential management of an organization. Several
strategic influences will describe in this report. The strategic management process helps
company leaders that assess the present situation and to determine the effectiveness of an
organization.

Strategy 2
Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Discussion........................................................................................................................................3
Three Strategic Influences...............................................................................................................3
Strategic implication on the organization........................................................................................4
The strategic course of action..........................................................................................................5
Strategic Goals and impact on the organization..............................................................................6
Conclusion.......................................................................................................................................7
Recommendations............................................................................................................................7
References........................................................................................................................................9

Strategy 3
Introduction
Strategic management is the proper planning, monitoring and proper analysis of the
organization that achieve all the objectives of the organization. The strategic management
improves the innovation, emerging technologies and customer expectations that take several
decisions regarding the benefits of the organization. This management process helps the leaders
to increase the management process of the organization. This report includes a description of
three strategic influences used by the organization for proper strategic management. The impact
of these influences on the organization is also discussed in this report. Strategic management
includes various theories and models to define the strategies used by the organization for the
better growth of business (Scholes, 2015). The positive influences and some negative influences
will be discussed in the report on strategic management. These influences help the company to
achieve certain goals of the organization and these goals can be described in the report. The
discussion of the report includes a detailed description of the strategic management and the
various practices used in strategic management. The report describes the several
recommendations used to manage the strategies properly in the organization and achieve proper
growth in it.
Aim
The aim of this report is to analyses the strategic management of the Amcor limited and
the benefits of strategic management in business.
Discussion
Three Strategic Influences
Strategic influences play an important role in the process of strategic management.
Amcor limited needs the proper strategic management to manage the environment as the use of
plastics destroys the environment and create many problems related to the environment. The
company uses strategic management to decrease the environmental challenges and to analyze the
business and competitor intelligence needs for the better growth of the organization (Rosemann
and Brocke, 2015). The strategic influence gives a proper planning process for the organization
to maintain the growth and profit of the company. If the organizations are successful in strategic

Strategy 4
planning, which influences a deep connection with the audience and customers of the
organization? Therefore, the strategic influences also improve the productivity and profitability
of the organization (Jenkins and Wiiliamson, 2015)
The three strategic influences that improves the growth of Amcor Limited are described below-
 Define the values of the strategy
Values mean the proper mission of the organization. The values are one of the main
strategies that improves the strategic management of the organization. The proper values
and mission of the organization is a main strategic influence that affects the people of the
organization and as well as attracts the customers towards the organization (Gamble, et
al., 2014) Amcor works for packaging and this influence increases the customers of the
company.
 Explore the opportunities for competition
The competitive environment is also necessary for the proper strategic influence, as this
is the main part of the organization. The competitive environment gives various
opportunities to the organization and these opportunities make the proper development of
Amcor Limited. The competitive environment improves the overall system of the
organization and attracts more customers towards the business.
 Identify the capabilities
Capabilities define the strengths of the organization and this potential strength of business
increases the growth of the company. The strategic influences are one of the main
strategies for the proper growth of the organization (Ocampo and Clark, 2014). Strategic
leaders need to have more capabilities so that they properly influence the people
regarding the strategies used by the organization.
Strategic implication on the organization
Strategic management gives a large impact on the organization and improves the overall
performance of the organization. The proper study of strategic management improves the
capabilities of the leaders of Amcor Limited. The strategic implications improve the overall
process of the company and increase the profits of the organization. Amcor provides the

Strategy 5
packaging solutions to the company so it works on plastic products also. However, mow days
Amcor follows the strategy to decrease the use of plastic as this is harmful for the overall
organization (Bashyal, 2012). Strategy management is very beneficial for organizational
performance and increases the several benefits of the business.
Strategic management means the proper team management that guides the employees in
achieving the goals and objectives of the organization. Amcor achieves all the goals and
objectives by using the proper strategic management in the organization. The decision-making
system cannot work properly without using strategic management. However, many activities of
the business depend on the management of the strategies in the organization. The strategic
management starts their process with the specific goals of the business so that the achievement is
clear for the leaders and the employees. The strategic process gives wide impacts on the growth
of the organization. The growth of the business, as well as company, continuously increases due
to the use of strategic management. The leaders and employees also get motivated with the
proper growth of the business. The main impact of the strategic management related to Amcor is
the decreasing of the use of plastic in their process and production (Hambrick, 2015). The set
goals of the organization can be easily achieved by the use of strategic management. The
customer attractions are also increased by the use of the strategies implied in the business
process. Like these activities, also motivate the employees and improves their dedication towards
the work. Overall, all of this gives a positive impact on the organization and its process.
The strategic course of action
The strategic course of action used to maintain strategic management in the current
organization. This action affects highly on the growth of organization and improves all the
functions of the organization. The strategic course of action used by the company is related with
the proper management of employees, as the management of employees is an important task for
the betterment of the organization (Amuna, et al., 2017). The various strategies can be managed
with the proper strategy course of action. Customer relationship management is another strategic
course of action that increases the overall growth of an organization. Amcor is a packaging
company that includes various strategies that are responsible for the increase in profitability. The
company generates strong cash flow and constantly creates superior customer value. The value
of the customer is highly used in the management of organization. Amcor business has many

Strategy 6
opportunities related to the proper growth as the Amcor business delivers good quality of
services so that the business increases higher opportunities and get proper value in the market.
These substantial has great potential in the market and it increases the overall value and growth
of the company in the related market (Giniuniene and Jurksiene, 2015).
The shareholder value creation is the main part of the organization and it increases the
overall value of the employees. Amcor has strong relationships with customers all over the
world. The innovation is also involved in the organization growth and this is the strategic course
of action that affects highly on the growth of the organization. The emerging market of the
company also helps in the proper strategic management of the business and improves the overall
activities that run in the business. Strategic management is related to the strategies used by the
organization for better productivity and better profitability. This can also attract the customers in
the market and maintain the customer relationships with the organization. Amcor has a consistent
strategy and business model used for the proper capabilities in the organization. The company
achieved various improvements in the organization.
Strategic Goals and impact on the organization
The strategic goals improve the overall organization activities and highly impact on the
growth and opportunities of the organization. The main strategic goal of Amcor is related with
the sustainability in the organization as the packaging process gives a bad impact on the
environment as the plastic is used in the overall process. The environment plays an important
role in the overall process so the main strategic goal of Amcor related to the environment of the
organization (Ward, 2012). The Company needs to decrease the use of the plastics in their
process as this creates many environmental problems in the overall environment. The market of
the Amcor is improved with the use of sustainability in the organization. The company while
using the proper strategic goals can gain several marketing opportunities. The strategic goals are
very essential for the better performance of the organization. The marketing opportunities create
many profits and advantages for the business so the organization needs to make the goals
relevant to the current market (Barrick, et al., 2015).

Strategy 7
Customer management becomes easier while using the proper strategic goals in the
business. The company needs to properly plan in strategic management as the proper planning
directly affects the attractiveness of an organization and business. The human resources are also
included in the goals of strategic management as it directly affects organizational performance.
The organization achieves all the goals and objectives of the organization with the proper use of
human resources (Hallahan, 2015). As it has been concluded that the use of strategic goals
contributed to the proper strategic management and improves the overall performance of the
business.
Conclusion
From the above report, it has been concluded that strategic management is very important
for the overall organization. The report is based on Amcor Limited, which works in the
packaging process. The report has been discussed about the several strategic influences that give
a wide impact on the organization. The three strategic influences discussed in this report are to
define the proper values of the strategy, explore the various opportunities in the organization and
identify the capabilities of the employees. The report is totally based on strategic management
and its effect on organizational performance (Morecroft, 2015). The market strategies can be
managed properly by the use of proper strategic management. The various practices of strategies
are defined in the report and it improves the overall business process in the market. The strategic
course of action is very important in the strategic management of the organization and it has been
defined in the report. The main course of action is related to the proper management of
employees, which is a basic need of the organization. The report has been included a brief
description of the strategic goals (Chang, 2016).
Recommendations
Amcor needs to follow the several recommendations regarding the strategic management for
the proper growth of the business. The recommended points need to be considered in the
business to make more profits and to gain more attraction of customers as per the organization.
The several recommendations need to follow by Amcor for betterment are discussed below-
 Expansion is related to quality not quantity

Strategy 8
Amcor needs to expand its company for the proper strategic management in the business.
However, the organization focuses on the quality in the expansion as compared to the
quantity (Modern, 2016). This expansion can increase several opportunities for the
organization in the field of strategic management
 Make a long-term strategy
Amcor needs to make a long-term strategy for developing the strategies of the
organization. The long-term strategy makes proper growth of the country and increases
the profitability in the market.
 Identify the several needs and capabilities of the financial support
Amcor needs to identify the needs and capabilities of the financial support because
without funding nothing can be managed in the organization. Strategic management also
needs proper funding so that all the goals can be achieved easily.

Strategy 9
References
Amuna, Y. M. A., Al Shobaki, M. J., & Naser, S. S. A. (2017). Strategic Environmental
Scanning: an Approach for Crises Management.
Azma, F., & Mostafapour, M. A. (2012). Business intelligence as a key strategy for development
organizations. Procedia Technology, 1, 102-106.
Barrick, M. R., Thurgood, G. R., Smith, T. A., & Courtright, S. H. (2015). Collective
organizational engagement: Linking motivational antecedents, strategic implementation,
and firm performance. Academy of Management journal, 58(1), 111-135.
Bashyal, S. (2012). How should plastic-packaging companies apply artificial proofs and topics of
invention to communicate sustainability?: a heuristic developed on the basis of rhetorical
analysis.
Chang, J. F. (2016). Business process management systems: strategy and implementation.
Auerbach Publications.
Gamble, J. E., Peteraf, M. A., & Thompson, A. A. (2014). Essentials of strategic management:
The quest for competitive advantage. McGraw-Hill Education.
Giniuniene, J., & Jurksiene, L. (2015). Dynamic capabilities, innovation and organizational
learning: Interrelations and impact on firm performance. Procedia-Social and Behavioral
Sciences, 213, 985-991.
Hallahan, K. (2015). Organizational goals and communication objectives in strategic
communication. The Routledge handbook of strategic communication, 244-266.
Hambrick, D. C. (2015). Top management teams. Wiley Encyclopedia of Management, 1-2.
Jenkins, W., & Williamson, D. (2015). Strategic management and business analysis. Routledge.
Morden, T., 2016. Principles of strategic management. Routledge.
Morecroft, J. D. (2015). Strategic modelling and business dynamics: A feedback systems
approach. John Wiley & Sons.

Strategy 10
Ocampo, L. A., & Clark, E. E. (2014). Developing a framework for sustainable manufacturing
strategies selection. DLSU Business & Economics Review, 23(2), 115-131.
Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer,
Berlin, Heidelberg.
Scholes, M. S. (2015). Taxes and business strategy. Prentice Hall.
Ward, K. (2012). Strategic management accounting. Routledge.