HI5019 Strategic Information Systems: Analysis of Amcor's Structure
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This report provides an analysis of Amcor Limited's strategic information systems and organizational structure. It begins by examining Amcor's current organizational structure and identifies potential operational problems such as ineffective communication, lack of flexibility, and internal conflicts. The report then discusses suitable system acquisition methods, focusing on commercial software, custom software, and ERP systems. A flowchart of Amcor's sales procedures is presented, highlighting potential control problems and fraud risks within the system. The second part of the report delves into the development and adoption of accounting software packages, assesses the current market size, identifies market leaders and their competitive advantages, and addresses current gaps and challenges faced by users of accounting software, offering relevant recommendations for improvement. This document is available on Desklib, a platform offering AI-powered study tools and a vast library of student-contributed assignments.
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HI5019 STRATEGIC INFORMATION SYSTEMS
1
1
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Table of Contents
Introduction......................................................................................................................................3
PART 1............................................................................................................................................4
1. The current organizational structure........................................................................................4
2. What operational problems (e.g., inefficiency, errors) do you think the organization could
experience because of this structure?..........................................................................................6
3. What is the most likely system acquisition method – commercial software, custom software,
or ERP?........................................................................................................................................8
4. Describe and prepare a flow chart of the sales procedures for the chosen company?.............9
5. Identify any control problems in the system and what sorts of fraud are possible in this
system?......................................................................................................................................11
PART 2..........................................................................................................................................12
1. Development and adoption of the accounting software packages.........................................12
2. The current market size.........................................................................................................13
3. Identify the leaders in the market and what gives them the competitive advantage.............14
4. Identify the current gaps or challenges encountered by users or customers of accounting
software/packages and make relevant suggestions or recommendations..................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
2
Introduction......................................................................................................................................3
PART 1............................................................................................................................................4
1. The current organizational structure........................................................................................4
2. What operational problems (e.g., inefficiency, errors) do you think the organization could
experience because of this structure?..........................................................................................6
3. What is the most likely system acquisition method – commercial software, custom software,
or ERP?........................................................................................................................................8
4. Describe and prepare a flow chart of the sales procedures for the chosen company?.............9
5. Identify any control problems in the system and what sorts of fraud are possible in this
system?......................................................................................................................................11
PART 2..........................................................................................................................................12
1. Development and adoption of the accounting software packages.........................................12
2. The current market size.........................................................................................................13
3. Identify the leaders in the market and what gives them the competitive advantage.............14
4. Identify the current gaps or challenges encountered by users or customers of accounting
software/packages and make relevant suggestions or recommendations..................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
2

Introduction
To control different functions of the business every company needs to adopt effective account
software that helps to manage everything in a systematic manner. This report is based on Amcor
limited largest packaging company for healthcare, beverage, food, and industrial markets, in
Australia. There are huge operations is performed by employees for which they required
effective account system. In this report, the current organizational structure of Amcor has been
analyzed. There are so many problem is faced by Amcor because of organisational structure that
has been discussed in this report. In the second part of the report the current market size of the
company will be examined and develop recommendation to overcome problem that is faced by
users of accounting software.
3
To control different functions of the business every company needs to adopt effective account
software that helps to manage everything in a systematic manner. This report is based on Amcor
limited largest packaging company for healthcare, beverage, food, and industrial markets, in
Australia. There are huge operations is performed by employees for which they required
effective account system. In this report, the current organizational structure of Amcor has been
analyzed. There are so many problem is faced by Amcor because of organisational structure that
has been discussed in this report. In the second part of the report the current market size of the
company will be examined and develop recommendation to overcome problem that is faced by
users of accounting software.
3

PART 1
1. The current organizational structure
There are several responsibilities allocated to employees according to their roles that are
considered as organizational structure. This will assist in maintaining coordination between
employees and employers. Amcor Company flow effective communication for transferring
vision and mission of the business to all employees so that accordingly they perform their work
in the workplace. The complexity totally depends on the size and nature of the company and also
kind of formalization and centralization that is adopted by the higher authority (Familmaleki, et.
al., 2015). It is a major responsibility of management to maintain the great flow of
communication to manage an organizational structure in a systematic way.
Amcor has followed the great organizational structure in order to create effective coordination
between decision and functions. It is necessary to communicate the decision of higher authority
to employees for attaining better outcomes in certain time. The organizational structure of Amcor
is as below:
4
Managing
director
Board of
Directors
Amcor Asia
employees
Amor
Sunclipse
employees
employees
Amcor
Flexibles
Europe
employees
Amcor
Australasia
employees
Amcor PET
Packaging
Employees
1. The current organizational structure
There are several responsibilities allocated to employees according to their roles that are
considered as organizational structure. This will assist in maintaining coordination between
employees and employers. Amcor Company flow effective communication for transferring
vision and mission of the business to all employees so that accordingly they perform their work
in the workplace. The complexity totally depends on the size and nature of the company and also
kind of formalization and centralization that is adopted by the higher authority (Familmaleki, et.
al., 2015). It is a major responsibility of management to maintain the great flow of
communication to manage an organizational structure in a systematic way.
Amcor has followed the great organizational structure in order to create effective coordination
between decision and functions. It is necessary to communicate the decision of higher authority
to employees for attaining better outcomes in certain time. The organizational structure of Amcor
is as below:
4
Managing
director
Board of
Directors
Amcor Asia
employees
Amor
Sunclipse
employees
employees
Amcor
Flexibles
Europe
employees
Amcor
Australasia
employees
Amcor PET
Packaging
Employees
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(Figure: Organisational structure)
In the above image Amcor organizational structure is shown which is adopted by management to
perform different functions in a suitable way. There is democratic approach is used by the Amcor
as the board of director of the company is elected by the shareholders. To take fright decision for
the growth and success of the organization Board of director maintain continuous interaction,
accountability, responsibility etc with shareholders (Tran and Tian, 2013). There are various
codes of conduct and rules which is followed by all employees, employers, and board of director
to achieve set goals and objectives of the company. Management as well as employees of the
Amcor select board of director on the basis of knowledge as well as expertise. It is highly
important for the company to follow a top-down and bottom down approach in the workplace for
effective workflow through which higher authority transfer instruction to manager and manager
communicate them to employees. This will help in managing different operations and function of
the company in a proper way to achieve the set standard. By the following bottom down
approach, the company takes feedback and viewpoints of employees related to business activities
(Koufteros, et. al., 2014).
5
In the above image Amcor organizational structure is shown which is adopted by management to
perform different functions in a suitable way. There is democratic approach is used by the Amcor
as the board of director of the company is elected by the shareholders. To take fright decision for
the growth and success of the organization Board of director maintain continuous interaction,
accountability, responsibility etc with shareholders (Tran and Tian, 2013). There are various
codes of conduct and rules which is followed by all employees, employers, and board of director
to achieve set goals and objectives of the company. Management as well as employees of the
Amcor select board of director on the basis of knowledge as well as expertise. It is highly
important for the company to follow a top-down and bottom down approach in the workplace for
effective workflow through which higher authority transfer instruction to manager and manager
communicate them to employees. This will help in managing different operations and function of
the company in a proper way to achieve the set standard. By the following bottom down
approach, the company takes feedback and viewpoints of employees related to business activities
(Koufteros, et. al., 2014).
5

2. What operational problems (e.g., inefficiency, errors) do you think the organization
could experience because of this structure?
The Amcor Company follows an organizational structure that helps in achieving better outcomes
in the large competitive marketplace. By following organizational structure management give
high attention to effective communication among employees that assist in taking right decision
related to business activities. Management of the accompany take regular feedback from
employees for examining their views and thoughts regarding set goals and objectives. There are
so many operational issues analyzed by the company because of organizational structure which
is discussed as below:
Ineffective communication: It is a major responsibility of the manager to communicate
important information and decision of higher authority to employees so that they can perform
their work accordingly. In Amcor, employees face various problems in operations due to lack of
communication among higher authority and employees (Boddy, et. al., 2018). This makes a
negative impact on the performance as well as the profitability of the company.
Lack of flexibility: Amcor is largest packaging company which give high attention on the
quality of to satisfy customers. There is very complex structure is followed by the organization
due to which low level and mid-level management cannot take individual decision related to
operations. Amcor wants to enhance its operations and function in all over the world but the
manager cannot take a decision without making discussion with the shareholder. There is very
slow decision-making process because of which company is unable to grab various growth
opportunities in the competitive business environment (Wells, 2018). It is necessary for
management to improve the flexibility of the organizational structure for achieving high
profitability and growth at global scale. Many times company face loses because of the slow
decision-making process and lack of flexibility in organizational structure.
Internal Conflicts: There is lack of coordination among the different department of the
company that impacts negatively on the operations and functions of the Amcor. The ineffective
flow of communication builds several conflicts and disputes among different department team
6
could experience because of this structure?
The Amcor Company follows an organizational structure that helps in achieving better outcomes
in the large competitive marketplace. By following organizational structure management give
high attention to effective communication among employees that assist in taking right decision
related to business activities. Management of the accompany take regular feedback from
employees for examining their views and thoughts regarding set goals and objectives. There are
so many operational issues analyzed by the company because of organizational structure which
is discussed as below:
Ineffective communication: It is a major responsibility of the manager to communicate
important information and decision of higher authority to employees so that they can perform
their work accordingly. In Amcor, employees face various problems in operations due to lack of
communication among higher authority and employees (Boddy, et. al., 2018). This makes a
negative impact on the performance as well as the profitability of the company.
Lack of flexibility: Amcor is largest packaging company which give high attention on the
quality of to satisfy customers. There is very complex structure is followed by the organization
due to which low level and mid-level management cannot take individual decision related to
operations. Amcor wants to enhance its operations and function in all over the world but the
manager cannot take a decision without making discussion with the shareholder. There is very
slow decision-making process because of which company is unable to grab various growth
opportunities in the competitive business environment (Wells, 2018). It is necessary for
management to improve the flexibility of the organizational structure for achieving high
profitability and growth at global scale. Many times company face loses because of the slow
decision-making process and lack of flexibility in organizational structure.
Internal Conflicts: There is lack of coordination among the different department of the
company that impacts negatively on the operations and functions of the Amcor. The ineffective
flow of communication builds several conflicts and disputes among different department team
6

that influence the result. It is necessary for management to manage communication flow in a
proper way to reduce issues in operational activities (Rouhani and Lecic, 2018).
7
proper way to reduce issues in operational activities (Rouhani and Lecic, 2018).
7
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3. What is the most likely system acquisition method – commercial software, custom
software, or ERP?
It is the largest company which required software to manage its different functions as well as
operations in an effective way. To attain high competitive advantages company use advanced
technology and great software that increase capacity to diversify the products and services of the
Amcor. There is various software that is used by the company are as below:
Commercial software: Company uses this software for commercial purpose to achieve set goals
and objectives. With the help of Commercial software company perform can perform its
functions and operations in right way. The company makes a contract for using this software
with the company that holds the patent right over the commercial software.
Custom software: With the help of this software company can modify several applications
according to the needs and preferences of the customers. Amcor Company can operate its
functions like human resource management, customer management, inventory management and
others in a systematic manner by using custom software (Liu, et. al., 2018).
EFP: It is software that issued by Amcor for managing different functions as well as operations
of business activities. With the help of Enterprise resource planning Software Company can
easily operate multiple Task in a suitable way. The Amcor is largest packaging company which
need to maintain records of accounting in the proper manner for achieving high growth and
effective result. It is basically latest software which makes operations of the company easier for
the management. By using EFP Software Company can easily take quick decision for different
business activities that help in attaining better outcomes (Blanchard, et. al., 2018). To marinating
accounting record company use online accounting service through which company makes
accurate and fast financial report like profit and loss account, balance sheet, cash flow statement
and others.
8
software, or ERP?
It is the largest company which required software to manage its different functions as well as
operations in an effective way. To attain high competitive advantages company use advanced
technology and great software that increase capacity to diversify the products and services of the
Amcor. There is various software that is used by the company are as below:
Commercial software: Company uses this software for commercial purpose to achieve set goals
and objectives. With the help of Commercial software company perform can perform its
functions and operations in right way. The company makes a contract for using this software
with the company that holds the patent right over the commercial software.
Custom software: With the help of this software company can modify several applications
according to the needs and preferences of the customers. Amcor Company can operate its
functions like human resource management, customer management, inventory management and
others in a systematic manner by using custom software (Liu, et. al., 2018).
EFP: It is software that issued by Amcor for managing different functions as well as operations
of business activities. With the help of Enterprise resource planning Software Company can
easily operate multiple Task in a suitable way. The Amcor is largest packaging company which
need to maintain records of accounting in the proper manner for achieving high growth and
effective result. It is basically latest software which makes operations of the company easier for
the management. By using EFP Software Company can easily take quick decision for different
business activities that help in attaining better outcomes (Blanchard, et. al., 2018). To marinating
accounting record company use online accounting service through which company makes
accurate and fast financial report like profit and loss account, balance sheet, cash flow statement
and others.
8

4. Describe and prepare a flow chart of the sales procedures for the chosen company?
The company needs to control sales procedures in the proper manner for avoiding unnecessary
and unwanted activities that can increase operational cost of the Amcor. In the sales procedures,
there is a requirement of continuous monitoring and latest information. It is highly important for
the company to implement the latest information in a proper way in order to fulfill the current
requirement of customers. There is a flowchart of Amcor through which sales procedures of the
company can easily understand:
(Figure: Sales process of Aeeris)
(Source: isixsigma.com, 2018)
The above flowchart of the company shows that company needs to follow cross-functional
communication to improve sales procedures. It is highly important for the all department to
9
The company needs to control sales procedures in the proper manner for avoiding unnecessary
and unwanted activities that can increase operational cost of the Amcor. In the sales procedures,
there is a requirement of continuous monitoring and latest information. It is highly important for
the company to implement the latest information in a proper way in order to fulfill the current
requirement of customers. There is a flowchart of Amcor through which sales procedures of the
company can easily understand:
(Figure: Sales process of Aeeris)
(Source: isixsigma.com, 2018)
The above flowchart of the company shows that company needs to follow cross-functional
communication to improve sales procedures. It is highly important for the all department to
9

maintain coordination among all to share information related to customer’s needs and wants so
that accordingly they can execute work. With the help of marketing company get to know the
current requirement of market and expectations of customers (Avila and Inks, 2017). This
information is transfer to the management team who analyze the information and communicate
to production team so that they can deliver packed products as per the need of customers. All
department of company help sales team in processing the order effectively to attain the better
result.
10
that accordingly they can execute work. With the help of marketing company get to know the
current requirement of market and expectations of customers (Avila and Inks, 2017). This
information is transfer to the management team who analyze the information and communicate
to production team so that they can deliver packed products as per the need of customers. All
department of company help sales team in processing the order effectively to attain the better
result.
10
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5. Identify any control problems in the system and what sorts of fraud are possible in this
system?
To maintain Order Company need to maintain a continuous flow of information that helps in
providing great packaging of goods and services to customers. In today’s tough competitive
advantages company needs to maintain its image and reputation among customers to achieve
high growth. There are several issues are faced by Amcor Company while sales procedures of
packaging products and services which are given as below:
Chances of fraud: There are so many frauds faced by company while using custom software
that can affect the performance. Software users can make fraud on behalf of the company that
influences functions and operations of the Amcor (Wyslocka and Jelonek, 2015).
Inappropriate control measures: It is a major responsibility of management to take appropriate
control measures to resolve different issues. But many times management face problem in taking
right measures due to the complex structure of the company. This will decrease the productivity
of the employees. Inappropriate measures were taken by manager related to software that can
influence overall operations of the company.
11
system?
To maintain Order Company need to maintain a continuous flow of information that helps in
providing great packaging of goods and services to customers. In today’s tough competitive
advantages company needs to maintain its image and reputation among customers to achieve
high growth. There are several issues are faced by Amcor Company while sales procedures of
packaging products and services which are given as below:
Chances of fraud: There are so many frauds faced by company while using custom software
that can affect the performance. Software users can make fraud on behalf of the company that
influences functions and operations of the Amcor (Wyslocka and Jelonek, 2015).
Inappropriate control measures: It is a major responsibility of management to take appropriate
control measures to resolve different issues. But many times management face problem in taking
right measures due to the complex structure of the company. This will decrease the productivity
of the employees. Inappropriate measures were taken by manager related to software that can
influence overall operations of the company.
11

PART 2
1. Development and adoption of the accounting software packages
To attain high profitability and Productivity Company adopt new software according to the
technology changes that assist to gain huge competitive advantages in the tough competitive
business environment. There are multiple functions and operations are performed by the
company for which they use different software to control them. Amcor Company uses cloud
computing accounting software that improves the privacy as well as safety level of data. With the
help of this software company transfer its all data information and records online to marinating
inventory frr4ecvors and accounting (Xu, 2012). Cloud computing accounting software provides
right and accurate information to management related to the financial report. It is highly
important for the company to manage the account for a different function in a systematic way to
avoid the chance of risk. Amcor deal with multiple tasks on a daily basis which creates so much
complexity for which Amcor use cloud computing that reduce complexity and improve function.
This will help in increasing the performance as well as productivity of the company in certain
time. For attaining set goals and objectives Amcor adopts the latest software with changing the
level of technology.
12
1. Development and adoption of the accounting software packages
To attain high profitability and Productivity Company adopt new software according to the
technology changes that assist to gain huge competitive advantages in the tough competitive
business environment. There are multiple functions and operations are performed by the
company for which they use different software to control them. Amcor Company uses cloud
computing accounting software that improves the privacy as well as safety level of data. With the
help of this software company transfer its all data information and records online to marinating
inventory frr4ecvors and accounting (Xu, 2012). Cloud computing accounting software provides
right and accurate information to management related to the financial report. It is highly
important for the company to manage the account for a different function in a systematic way to
avoid the chance of risk. Amcor deal with multiple tasks on a daily basis which creates so much
complexity for which Amcor use cloud computing that reduce complexity and improve function.
This will help in increasing the performance as well as productivity of the company in certain
time. For attaining set goals and objectives Amcor adopts the latest software with changing the
level of technology.
12

2. The current market size
The Amcor Company is the largest packaging of food, beverage, and healthcare which satisfy
needs and goods of customers effectively. This company is ASX listed which generate high
income around US$9.1 billion every year. There are around 35000 employees working in the
company that helps in attaining set goals and objectives. The main aim of the company is to earn
high profitability and productivity in the tough competitive marketplace. Company user great
strategies and plans for improving packaging procedures of product and services. To attract a
huge number of customers company give high attention on the good packaging of products. For
maintaining and controlling multiple tasks of the organization management uses cloud
computing accounting system. To increase market share Amcor gives high attention to its global
packaging operations. It is necessary for the company to manage its operations and functions in
an effective way to attain set target in certain time.
13
The Amcor Company is the largest packaging of food, beverage, and healthcare which satisfy
needs and goods of customers effectively. This company is ASX listed which generate high
income around US$9.1 billion every year. There are around 35000 employees working in the
company that helps in attaining set goals and objectives. The main aim of the company is to earn
high profitability and productivity in the tough competitive marketplace. Company user great
strategies and plans for improving packaging procedures of product and services. To attract a
huge number of customers company give high attention on the good packaging of products. For
maintaining and controlling multiple tasks of the organization management uses cloud
computing accounting system. To increase market share Amcor gives high attention to its global
packaging operations. It is necessary for the company to manage its operations and functions in
an effective way to attain set target in certain time.
13
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3. Identify the leaders in the market and what gives them the competitive advantage
Amcor wants to increase global packaging operation by adopting high technology and great
strategies. It is packaging company which enhances its functions by improving the quality of
packaging of different goods and services. By exploring the packaging of products company can
diversify the range of packaging for different goods and services. To gain high competitive
advantages Amcor uses effective marketing strategies through which management get to know
the current requirement of customers. It is important for the company to expand its operation in
the market for achieving high growth and development in the competitive business environment.
To manage operations and Function Company take help of high technology (Tran and Tian,
2013).
The company uses high technology that reduces the chance of risk and increases efficiency in
business activities. With the help of cloud computing Amcor secure its personal data and
information online. Amcor wants to increase market share by giving high attention to global
packaging policies. To satisfy needs and wants of customer it is essential for the company to
analyses the existing expectations of customers from company according to which they work on
packaging process (Boddy, et. al., 2018).
14
Amcor wants to increase global packaging operation by adopting high technology and great
strategies. It is packaging company which enhances its functions by improving the quality of
packaging of different goods and services. By exploring the packaging of products company can
diversify the range of packaging for different goods and services. To gain high competitive
advantages Amcor uses effective marketing strategies through which management get to know
the current requirement of customers. It is important for the company to expand its operation in
the market for achieving high growth and development in the competitive business environment.
To manage operations and Function Company take help of high technology (Tran and Tian,
2013).
The company uses high technology that reduces the chance of risk and increases efficiency in
business activities. With the help of cloud computing Amcor secure its personal data and
information online. Amcor wants to increase market share by giving high attention to global
packaging policies. To satisfy needs and wants of customer it is essential for the company to
analyses the existing expectations of customers from company according to which they work on
packaging process (Boddy, et. al., 2018).
14

4. Identify the current gaps or challenges encountered by users or customers of accounting
software/packages and make relevant suggestions or recommendations.
By using new software and application Amcor easily manages its operation and functions that
assist in attaining better outcomes. There are so many issues arise in the operations by using
different software that can be easily resolved by management by developing great planning and
strategies. While using the software in business Activities Company can face so many issues
which are as under:
User-friendly: Employees have lack of knowledge of technology due to which company have to
develop various required training programs to make them user-friendly with software.
Security: There is so many security issues are faced by the company while using software to
manage different operations and functions. Many times data leak to another party that affects the
performance of the company. Data security and privacy is a major issue which is faced by the
company. Important information and data can be hacked by competitors that influence overall
functions of the company (Familmaleki, et. al., 2015).
Lack of cost-effectiveness: Company has to invest a huge amount of capital for implantation of
software in business activities which also increase operational cost (Rouhani and Lecic, 2018).
Suggestions and Recommendations:
The company should use provide proper training and development sessions to employees
for increasing their knowledge related to cloud computing accounting so that they can use
this software in an effective way.
There must technical team involved in the cloud computing accounting software for
reducing the chance of theft of data and privacy.
15
software/packages and make relevant suggestions or recommendations.
By using new software and application Amcor easily manages its operation and functions that
assist in attaining better outcomes. There are so many issues arise in the operations by using
different software that can be easily resolved by management by developing great planning and
strategies. While using the software in business Activities Company can face so many issues
which are as under:
User-friendly: Employees have lack of knowledge of technology due to which company have to
develop various required training programs to make them user-friendly with software.
Security: There is so many security issues are faced by the company while using software to
manage different operations and functions. Many times data leak to another party that affects the
performance of the company. Data security and privacy is a major issue which is faced by the
company. Important information and data can be hacked by competitors that influence overall
functions of the company (Familmaleki, et. al., 2015).
Lack of cost-effectiveness: Company has to invest a huge amount of capital for implantation of
software in business activities which also increase operational cost (Rouhani and Lecic, 2018).
Suggestions and Recommendations:
The company should use provide proper training and development sessions to employees
for increasing their knowledge related to cloud computing accounting so that they can use
this software in an effective way.
There must technical team involved in the cloud computing accounting software for
reducing the chance of theft of data and privacy.
15

16
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Conclusion
By analyzing this report it has been determining that Amcor Company has to follow effective
organizational structure for achieving high growth and development in the tough competitive
marketplace. There must be proper communication among employees so that they can perform
their responsibilities in the most systematic way in fixed time. Amcor Company uses cloud
computing accounting system for maintaining a record of its operations and functions. With the
help of accounting software company can easily take right decision according to a different
situation to attain set target. Cloud computing is great software that helps to prevent and secure
the data of the company from theft.
17
By analyzing this report it has been determining that Amcor Company has to follow effective
organizational structure for achieving high growth and development in the tough competitive
marketplace. There must be proper communication among employees so that they can perform
their responsibilities in the most systematic way in fixed time. Amcor Company uses cloud
computing accounting system for maintaining a record of its operations and functions. With the
help of accounting software company can easily take right decision according to a different
situation to attain set target. Cloud computing is great software that helps to prevent and secure
the data of the company from theft.
17

References
Avila, R.A. and Inks, S.A., 2017. The Evolution of the Sales Process: Relationship
Selling Versus the Challenger Sales.
Blanchard, A., Prior, F., Gilbert, L. and Dawson, T., 2018. Technology Implementation
Case Studies: Lincus Software as a Service. In Technology for Smart Futures (pp. 141-
167). Springer, Cham.
Boddy, D., McCalman, J. and Buchanan, D.A. eds., 2018. The new management
challenge: Information systems for improved performance. Routledge.
Familmaleki, M., Aghighi, A., and Hamidi, K., 2015. Analyzing the Influence of Sales
Promotion on Customer Purchasing Behavior, International Journal of Economics &
Management Sciences, Vol. 4, Issue. 4, ISSN: 2162-6359
Koufteros, X., Peng, X., Lu, G., and Peters, R., 2014. The Impact Of Organizational
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Liu, C., van Dongen, B., Assy, N. and van der Aalst, W., 2018. Software Architectural
Model Discovery from Execution Data. In 13th International Conference on Evaluation
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Rouhani, S. and Lecic, D.M., 2018. Business Intelligence Impacts on Design of
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Edition (pp. 2932-2942). IGI Global.
Tran, Q., and Tian, Y., 2013. Organizational Structure: Influencing Factors and Impact
on a Firm, American Journal of Industrial and Business Management, Vol. 3, pp. 229-
236
18
Avila, R.A. and Inks, S.A., 2017. The Evolution of the Sales Process: Relationship
Selling Versus the Challenger Sales.
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