AMD's Competitive Strategy: Gaining Market Share from Intel & Nvidia

This report explores the strategies Advanced Micro Devices (AMD) can employ to capture market share from its primary competitors, Intel (in the CPU market) and Nvidia (in the GPU market), while sustaining stable revenue growth. Key strategies include continuous innovation to stay relevant and ahead of competitors, rapid response to customer needs for optimal satisfaction, extensive promotion across various platforms to build a positive brand image, strategic acquisitions of competitors to expand customer base, increased flexibility in business operations, and strengthening customer relationships to foster loyalty and word-of-mouth referrals. By implementing these tactics, AMD can effectively compete in the semiconductor market and achieve sustainable revenue growth. Desklib offers this report as part of its collection of solved assignments for students.

Running Head: AMD Market Research Report
AMD MARKET RESEARCH REPORT

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1. The ways to grab market share from the major competitors (Intel->CPU market, Nvidia-
> GPU market) while AMD still can maintain stable revenue growth.
Advanced Micro Devices or AMD is a manufacturer of semiconductor, computer processors
and related technologies operate from America and serve the worldwide market. The major
competitors of AMD include Intel Corporation and Nvidia Corporation. For grabbing market
share from these two competitors AMD needs to practice the following activities –
 Stay relevant and identical through innovation: One of the great ways to grab market
share from competitors is to invent new trends in a relevant and continuous manner ahead
of the competitors. The practice of staying relevant through innovations will assist AMD
to jump on though it becomes unsuccessful in maintaining stable profit and revenue
growth. AMD must have a unique innovation strategy to grab market share (Pisano,
2015).
 Respond to the customers fast: By responding to the customers fast, AMD will be able
to grab market share from Intel in the CPU market and Nvidia in the GPU market. The
faster a company (here, AMD) can respond to its customers the greater it becomes able to
satisfy them by providing optimum satisfactory products which ultimately help the
company to grab market share (entrepreneur.com, 2018).
 Extensive promotion through different platforms: With the use of different types of
marketing tools such as promoting through social media platforms, direct selling and
sales promotion, AMD will be able to attract customers. Proper marketing and
promotions help a company to create a long-lasting positive image of it's on customers'
mind which directly help a company to grab market share from its competitors by
increasing the number of actual customers.

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 Snap up the competitors. Sometimes snap up the competitors become one of the easiest
ways to get more customers by simply buying them. Watch for competitors that might be
up for sale and purchase their customer lists. Shafer loves Baron Rothschild's famous
quote, "The time to buy is when there is blood in the streets." Capitalize on today's
economic chaos to solidify your business's position
 Increase flexibility: For grabbing market share from competitor companies like Intel and
Nvidia, AMD needs to act flexibly. The more a company becomes flexible in terms of
business operations, products designing, distribution, and others the great it becomes able
to grab market share by providing optimum satisfactory products and services to its
customers.
 Strengthening relationships with customers: Companies use to protect their current
market share by restricting their customers from switching to competitors’ products when
the competitors roll out new offers and new products. In this situation, AMD will be able
to grab market share by developing a long-lasting healthy relationship and strengthening
by satisfying customers by frequently speaking with them regarding their positive
experience. With this way, AMD will be able to attract the relatives and friends of the
satisfied customers who become the new customers of AMD and help it to grab market
share from competitors. Gaining market share via WOM (word of mouth) increases the
revenue of a company (here, AMD) without increasing the volume of marketing
expenses.

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Reference List:
Entrepreneur.com. (2018). Five Ways Your Business Can Grab Market Share Today. Retrieved
on 15th November 2018 from https://www.entrepreneur.com/article/220670
Pisano, G. P. (2015). You need an innovation strategy. Harvard Business Review, 93(6), 44-54.