American RVs Econoline Model: Marketing Analysis and Recommendations

This report provides an overview of the American RVs Econoline model, focusing on its market position, target audience, and competitive landscape. Established in 2013, American RVs aims to capture market share with its Econoline model, which caters to lower and middle-class customers. The report analyzes the Econoline's features, including its suitability for urban work, and identifies its main competitors, the Ram Promaster and Sprinter. It also discusses the Econoline's price point, fuel economy, and notable features. Furthermore, the report highlights the importance of social media platforms like Facebook to reach the target audience and increase market share. The report emphasizes the need for quality improvement, larger cargo capacity, manual transmission, and enhanced fuel economy to satisfy customers. The analysis includes a discussion of the RV market's growth and the potential for targeted advertising to attract customers.

Overview:
American RVs was established in 2013 with a motto of motorizing America and continue its
struggle to gain a positive market share. Having a wide range of models, Econoline has the
lowest price. Thus the company serves the low economic background customers and focuses on
their needs from the lower class to the middle class. The Econoline is an efficient urban work
vehicle. This model is suitable for work requirements as the companies are associated with
transportation. The company targets at people from 30 to 60 years old. Actually the main target
zone is people who work for a living.
We spend money on buying a car and this could be treated as the real estate. It will charge our
net worth. In order to buy the vehicle, the level of income should be $400,000.
For improving the versatility, the Econoline has been developed with the help of body on frame
construction in North America. There is a full line of passenger configuration. We need to
improve the quality of Econoline. It will satisfy the customers. It will provide a large cargo
capacity, manual transmission and enhanced fuel economy. It can be compared with a city van
working in good condition.
The two main competitors were Ram Promaster and Sprinter.
Like the Econoline, the Promaster comes with multiple configurations and wheelbase. The
interior front dash seems more beautiful than the Econoline. The Promaster has a great impact
and it rises using front-wheel drive. But there are certain customers who do not appreciate the
appearance of the vehicle. It has a low ground clearance also.

The sprinter can be found in the standard roof and also in high roof models. There are different
options, e.g. two powertrain options and super four-wheel drive options. These options have
gained considerable popularity. The price is the biggest drawback. The cost of maintenance is
quite high. There are few people who do not appreciate this model. The reason behind this seems
to be complicated emission system.
Ram Promaster had defined the vans had increased the rate of fuel. It had also increased the
capacity of cargo. During the Commercial Van season, the Promaster is offering cash back
allowances along with attractive incentives.
During the inauguration of Sprinters’ plant, the automaker from Germany had revealed that they
had received the first big orders of 20,000 Sprinters under the brand name of Amazon. These
vans are organized for the delivery service.
Price:
The inventory prices for Econoline model ranges from $20,000 to $30,000. The model gets EPA
estimation 14 MPG combined.
Notable Features:
• New front-end styling
• 6-speed TorqShift automatic Transmission
• V-8 or V-10 power
• Standard oil cooler

• Three duty ratings
• Standard MP3 jack
• Standard electronic throttle control
Fuel Economy:
V8 mileage is rated at 13 miles per gallon city. V10 mileage drop to 10 mpg city/13 mpg hwy.
Dimension:
Wheelbase: 138 in (3,505)
Width: 79.3-79.9 in (2,014-2,029 mm)
Height: 80.7-84.1 in (2,050-2,136 mm)
Nearly 10% of U.S households buy an RV and the number of customers are continuously
growing. Almost 20% of people show their interest in buying an RV. It is very much
comfortable and flexible when someone becomes old.
The ad must get an appeal from the target audience. We are using a popular platform like Face
book to get the reaction from relevant customers. In Facebook, there are 2,230,000,000 monthly
active users. We observe new social media site every day but Facebook is still regarded as the
best social networking site in the world.

Every organization wants to increase its market share but majority of them fall down for the
planning of advertisement. They also cannot connect with people easily. Using social media, we
can attract the strongest talent and set a large market share to increase our profit.