This business plan details the establishment and operational strategy of the Aust-Management Institute of Training (AMIT). It includes an executive summary outlining the institute's mission to provide expert training for individuals aiming to work in international organizations. The plan covers the business background, including history, goals, and products/services offered, such as individual support, security operations, and various short courses. It also details the business strategy, including tactics like social media presence, multi-channel approaches, and e-commerce strategies. The document further analyzes the market, competitors, and provides a financial plan including start-up costs, funding, and profit/loss forecasts. Additionally, it presents a marketing strategy, compliance considerations, and asset details. The SWOT analysis highlights strengths, weaknesses, opportunities, and threats, providing a comprehensive overview of the institute's position and future plans. This plan aims to provide vocational courses catering to both national and international students, emphasizing long-term planning and strategic partnerships.
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