ISY3001 E-Business Report: B2C Comparison of AMP Bank and AMB

This report analyzes AMP Bank and Australian Military Bank as B2C e-business models within the Australian financial services market. It explores their business goals, including providing secure banking services, mobile applications, and ATM footprints. The report compares these banks, highlighting their online banking services and the use of technologies like Artificial Intelligence, Machine Learning, and Blockchain for fraud management and KYC. It discusses the importance of e-business and references relevant academic sources. The report provides an overview of the e-business models of AMP Bank and Australian Military Bank, including their target consumers and operational strategies. The report concludes with a comparison of the two banks and their technology adoption, emphasizing the significance of e-business in the modern financial sector.

E-Business

 Introduction
 B2C
 AMP Bank as B2C
 Australian Military Bank as B2C
 Business goals of AMP Bank
 Business goals of Australian Military Bank
 Comparison between these two
 Two latest technologies used by these companies
 Conclusion
 References
Agenda

 E-Business is used to perform the business using the internet (Abadi et al. 2014).
 By using the internet commercial transactions are performed.
 Describes regarding the reason for telling the Netflix and Spotify as B2C.
 Discusses regarding the business goals of both of these companies.
 It also compares between these two websites.
Introduction

 Procedure of selling products (Campbell, Wells and Valacich 2013).
 Performed between business and customers.
 Sell directly to the consumers.
 It is very popular among the consumers.
B2C

 AMP Bank provides online banking services (Chiu et al. 2014).
 It includes internet banking, online transaction and many others.
 That is why it is called as B2C.
AMP as B2C

Contd.

 It provides online banking, mobile banking, online transactions and many
others (Chiu et l. 2016).
 That is why it is called B2C.
Australian Military Bank as B2C

Contd.

 Main target is to become a best bank in 2020.
 Provides financial security to consumers.
 Believes in the principle that what’s best for the customer is what is best
for the business. (Fleischer and Snickars 2017)
 Provides sympathy to consumers.
Business goals of AMP

 Providing massive effort for generating a new banking system
 Provide the secure banking services (Fleischer and Snickars 2017).
 Provides the most popular service named ATM footprint.
 Providing social awareness to reduce the domestic violence.
Business goals of Australian Military Bank

 Australian Military Bank provides mobile applications and ATM footprint.
 But AMP Bank does not able to provide those (Fleischer, R. and Snickars, P.,
2017).
 That is why Australian Military Bank is more popular than the another.
Comparison

 Artificial Intelligence and Machine Learning are the two most important tool in
current era (Jordan and Mitchell 2015).
 Huge impact in the banking sector.
 Used efficiently for banking fraud management.
Artificial Intelligence and Machine learning