This report provides a comprehensive analysis of the Code of Conduct for AMP Ltd., a major financial services company operating in Australia and New Zealand. The report begins with an introduction to the concept of a code of conduct and its importance in guiding employee behavior and ensuring ethical practices within an organization. A case scenario involving AMP is presented, highlighting the company's involvement in scandals related to unethical issues, such as charging life insurance premiums of deceased customers and overcharging fees. The core of the report focuses on the development and principles of a new Code of Conduct for AMP Ltd., addressing issues of exploitation, discrimination, and whistleblowing. The principles outlined include fair treatment of employees, a non-discriminatory working environment, ethical behavior, healthy business-society relationships, transparency, integrity, and the safeguarding of employee, consumer, and shareholder rights. The report emphasizes the importance of these principles in fostering trust, maintaining ethical standards, and ensuring the long-term sustainability of the business. The conclusion reiterates the imperative for organizations to maintain and regularly update their codes of conduct to address evolving ethical challenges and ensure responsible corporate behavior. This report is designed to help students understand ethical business practices.