This report provides a critical analysis of AMP Limited, an Australian financial services company, focusing on its marketing system and its role in the recent Banking Royal Commission. The report begins with an overview of AMP's organizational background, its products, and its history, including its demutualization and subsequent listing on the stock exchange. It then delves into the company's role within the market system, highlighting the negative impact of the Royal Commission revelations, which exposed the company's misconduct and led to significant financial losses and a decline in customer trust. The report further examines key opportunities for AMP to transform its business model and regain market share, including lowering fees and modernizing products. Finally, the report offers recommendations for AMP to improve its structure and functioning, such as addressing the issues that led to the scandal, regaining customer and shareholder trust, providing compensation, and engaging in charity and welfare to rebuild its reputation.
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