Melbourne Education Institute: BSBRES401 Research Information Analysis

This report analyzes and presents research information for the BSBRES401 unit, covering various aspects of research methodologies and data analysis. It begins with an overview of record-keeping systems, style guides, and ethical obligations in research. The report then delves into primary and secondary data collection methods, differentiating between qualitative and quantitative research approaches. Key concepts like standard deviation and correlation analysis are explained, alongside the principles of reliability and validity. The report also explores the benefits of research for business growth and outlines different research strategies, including exploratory research and ethnography. Assessment Task 2 involves developing a research brief for Aus Health Spa, including identifying research objectives, methods, and information sources, as well as addressing feedback. A meeting is simulated to discuss the research brief, demonstrating effective communication skills. Finally, Assessment Task 3 focuses on conducting research based on the brief, analyzing trends in the health spa industry, developing a PowerPoint presentation, and formulating recommendations to increase membership and sales. The report concludes with a bibliography.

Running head: ANALYSE AND PRESENT RESEARCH INFORMATION
Analyse and present research information
Name of the student
Name of the university
Author Note

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ANALYSE AND PRESENT RESEARCH INFORMATION
Table of Contents
Assessment Task 1.....................................................................................................................3
1. Explain record keeping systems that are used by business................................................3
2. Explanation for choosing a style guide..............................................................................3
3. Two ethical obligations......................................................................................................3
4. Act that underpins ethical obligations................................................................................3
5. Explanation of primary data and method of collecting it...................................................4
6. Explanation of secondary data and its sources...................................................................4
7. Outlining differences between qualitative and quantitative research.................................4
8. Outlining the term standard deviation and its analysis.......................................................4
9. Outlining the use of correlation analysis............................................................................5
10. Explaining the principles of reliability and validity.........................................................5
11. Explaining benefits of research for the growth of business.............................................5
12. Explain the research strategies.........................................................................................5
Exploratory research...............................................................................................................5
Ethnography...........................................................................................................................6
Assessment Task 2.....................................................................................................................6
Part A: Develop a research brief............................................................................................6
1. Complete the tasks..............................................................................................................6
a. Identifying research objectives...........................................................................................6
b. Identifying research methods to be used............................................................................6

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c. Listing 10 words and phrases used in online research........................................................7
d. Using the words to identify information sources for research...........................................7
e. Reviewing information from feedback register..................................................................7
f. Sending an email to the assessor.........................................................................................8
Part B......................................................................................................................................8
1. Agreed date and time of the research.................................................................................8
2. At the meeting....................................................................................................................8
Provide introduction to the meeting.......................................................................................8
Discussing key points from the briefing.................................................................................8
Seeking feedback on the research...........................................................................................9
3. Demonstrating effective communication skills..................................................................9
Responding the questions.......................................................................................................9
Asking questions to seek feedback.........................................................................................9
Using active listening techniques...........................................................................................9
Assessment Task 3...................................................................................................................10
1. Conducting research according to the brief......................................................................10
a. Providing an analysis of the trends and opportunities in the health spa industry.............10
b. Conducting research based on information received from the feedback register.............10
2. Developing a power point presentation............................................................................10
3. Developing recommendation for increasing membership and sales................................10
4. Conducting presentation of the research..........................................................................10

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Bibliography.............................................................................................................................11
Assessment Task 1
1. Explain record keeping systems that are used by business
In the modern world, the record keeping system that can be used by business includes
storage devices online or via technology. According to Rolan et al. (2019), the technology
can help in maintaining the records and employees can gain access to the records every time
by switching on the computer system that is maintained.
2. Explanation for choosing a style guide
The use of style guides for research report can be attributed to the fact that workplace
documents can be made maintained and written in a professional manner. Two examples of
style guides that can be applied to the report includes maintaining the style as well as font
size of the style guides that can be used in an effective manner for the research.
3. Two ethical obligations
Two ethical obligations that are required to be observed during a research include not
forcing any of the participants to be involved in the research against their will. It is necessary
that full consent of the participants be taken so that the research can be conducted in a proper
manner. Along with this, another ethical obligation includes not being biased on the selection
of the participants and providing the participants with equal chances of being selected.
4. Act that underpins ethical obligations
The act that underpins the ethical obligations includes the Data Protection Act 1998.
As observed by Bennett and Raab (2017) the act ensures that the data collected are kept

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private and that each of the data collected are made in relation to the privacy of the research
as well as the ethical considerations. This can help in analysing the effectiveness of the data.
5. Explanation of primary data and method of collecting it
Primary data is gaining first hand information of a research that includes gaining
knowledge about the experiences of a person. The three ways to collect primary data includes
the use of survey questionnaire, interview as well as sampling. The primary data helps in
gaining authentic experience about a research and can help in relating the experience of the
participants with the research.
6. Explanation of secondary data and its sources
The secondary data source includes gaining information from already existing
sources. The sources from which the secondary data can be collected include case studies,
journals, books and official websites. These sources are usually considered as reliable sources
of information as the analysis of already existing research is undertaken. This type of data
collection also helps in maintaining the authenticity of the data.
7. Outlining differences between qualitative and quantitative research
In terms of objective, market research, sample size and data collection, the differences
between qualitative and quantitative research is that qualitative data is not countable whereas
quantitative data can be counted. At the same time, as stated by Shaw and Barry (2015)
qualitative data is unstructured and does not have any logical group. The quantitative research
is structured and is conducted via coding. The qualitative method can be collected from small
sample sizes whereas quantitative research follows trends and follow numerical facts.
8. Outlining the term standard deviation and its analysis
Wilson et al. (2016) is of the opinion that standard deviation is the amount of
variation or dispersion of a set of values. The use of standard deviation on a research analysis

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includes understanding the values over a wide range of data. It helps in identifying the mean
value of the groups.
9. Outlining the use of correlation analysis
According to Davies (2016), the correlation analysis can be termed as a set of non-
experimental research that measures two variables and assesses statistical relationship
between the variables. The examples that can be given is includes analysing the cause and
effect of certain management models in an organisation, so that possible connections between
the variables can be made.
10. Explaining the principles of reliability and validity
Reliability is considered as the consistency that exists across time and across the items
and research undertaken. It helps in verifying the data that has been collected. Quinlan et al.
(2019) is of the opinion that validity helps to represent the variables that are intended to in a
research with judgement of evidences. These principles help in maintaining proper
information of a research.
11. Explaining benefits of research for the growth of business
Without proper research it can be difficult to understand the factors that affect the
growth of business. One such example that can be given is the fact that research on the
external factors of environment helps in identifying the strategies that are required for
formulating growth. Along with this, another example is the fact that research on the
population and people in an area is important for the growth of an environment.

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12. Explain the research strategies
Exploratory research
The application of the exploratory research helps researcher in understanding the
concepts that are related to the research questions as well as gain new relevant ideas for
research. At the same time, as stated by English (2015) the exploratory research identifies
concepts that are associated with the research and implements new ideas that are relevant for
research. The exploratory research also helps in gaining effective information on a research.
Ethnography
Ethnography provides an in-depth study of cultures as well as ensures that research
designs are compared with one another. Burgess et al. (2017) is of the opinion that the
ethnography is used across social sciences as well as understanding situations that are
consists of real life occurrences. Ethnography is a multiple detailed observation that is made
by people to identify the diversity that exists in various cultures.
Assessment Task 2
Part A: Develop a research brief
1. Complete the tasks
a. Identifying research objectives
The research objective that can be associated with Aus Health Spa includes:
 To find out more about the needs of the members
 To make efforts so that business sales can improve

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b. Identifying research methods to be used
The research method that is to be conducted includes analysing the secondary data.
The reason for commencing with this particular research is that limited budget exists in the
company and so this particular method can be useful for analysing the information. The
validity and reliability of the research method adopted can be based on the fact that the
statistics gathered can help in identifying the trends in the emerging industry and its
application in the business.
c. Listing 10 words and phrases used in online research
The 10 words and phrases that can help in online research include:
1. Boolean operations
2. Data base research
3. Management techniques
4. Relevant articles
5. Member satisfaction
6. Walden departments
7. Wildcards
8. Feedback
9. Business opportunities
10. Business trends
d. Using the words to identify information sources for research
Relevant information that can be adopted in terms of identifying relevant secondary
information includes gaining the satisfaction level of the members. Links to official websites
of various health spas in Australia need to be undertaken so that relevant information can be

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gathered as well as identified. These include identifying books and journal entries that can be
considered as relevant for managing the condition in the market.
e. Reviewing information from feedback register
The information from the feedback register identifies complains in terms of the spa
not being cleaned properly. This is one area that requires major improvement. It is necessary
that managers conduct a spot check on the spa and report non cleaning activities. The second
information that requires attention includes loud dance music from the fitness classes. This
can be mitigated by sound proofing the facility or by shifting the time to early morning. The
third information that is required to be analysed is based on feedback to introduce wide range
of classes. This requires investigation of the opinions for implementing the prospect.
f. Sending an email to the assessor
Respected Sir,
The document attached is the research brief conducted on Aus Health Spa that is to be
discussed in the meeting. The research has been done by analysing the feedback register
provided as well as key words have been searched online to get the required information.
Further discussions can be made during the meeting
Thanking You
Part B
1. Agreed date and time of the research
The date and time required for the research to be discussed is on 17th December at 12
pm. The reason for this is that the meeting can be conducted after the submission of the
document so that appropriate time for discussion as well as review of the research is done.

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2. At the meeting
Provide introduction to the meeting
The meeting that is to be introduced includes the research that has been undertaken on
Aus Health Spa. The objectives of the meeting as well as the objectives of the research are to
be discussed in the introduction so that an idea about the meeting and the topic can be gained.
Discussing key points from the briefing
The key points from the briefing are that in order for Aus Health Spa to continue with
its growth in the market, it is necessary that the feedback and complaint gained from the
members be considered. It is necessary that proposed research activities such as undertaking
secondary research be applied so that less cost of the research is maintained.
Seeking feedback on the research
The feedback is necessary so that changes can be made in terms of understanding the
changes that are required in business. At the same time, it is also necessary that the feedback
be analysed by identifying the opinions of the members so that objective of the research can
be met. The feedback plays an important role for commencing with the research.
3. Demonstrating effective communication skills
Responding the questions
Questions related to the proposed research can be in the form of identifying the
objectives and the manner in which each of the objectives associated with the research can be
attained. Questions such as methods used as well as strategies undertaken for responding to
the complaints need to be answered after the meeting is completed.

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Asking questions to seek feedback
Questions also need to be asked so that feedback about the research can be gained.
The questions that are required to be asked include giving feedback as well as identifying the
complaints that are made by the members. The questions also include ways to reach the
strategies associated with the research.
Using active listening techniques
Listening techniques such as being patient during the meeting need to be displayed. It
is necessary that techniques such as developing a rapport during the meeting be adopted so
that flow of information that takes place qualifies the understanding of the meeting. This can
help in the development of trust as well as ensure appropriate questions of the research are
asked.
Assessment Task 3
1. Conducting research according to the brief
a. Providing an analysis of the trends and opportunities in the health spa industry
The trends and opportunities that can be considered for the growth and development
of health spa industry includes keeping a clean environment as well as providing a wide
range of exercises so that members can be interested in the facility.
b. Conducting research based on information received from the feedback register
The research based on information from feedback register can be considered based on
the complaints that are provided by the members. The complaints provide an idea about the
manner in which the spa can be kept clean and improvement regarding the cost and the
variety of exercises can be made.

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2. Developing a power point presentation
(Refer to attached Power point presentation)
3. Developing recommendation for increasing membership and sales
In order to increase the membership and sales, it is necessary that the complaints
related to the unclean floor and increase of yoga activities take place. The spa needs to be
made soundproof and continuous supervision of each activity need to be maintained. A wide
range of yoga activities also need to be provided.
4. Conducting presentation of the research
(Refer to attached Power point presentation)

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Bibliography
Bennett, C.J. and Raab, C.D., 2017. The governance of privacy: Policy instruments in global
perspective. Routledge.
Burgess, H.K., DeBey, L.B., Froehlich, H.E., Schmidt, N., Theobald, E.J., Ettinger, A.K.,
HilleRisLambers, J., Tewksbury, J. and Parrish, J.K., 2017. The science of citizen science:
Exploring barriers to use as a primary research tool. Biological Conservation, 208, pp.113-
120.
Davies, P.W., 2016. Current issues in business ethics. Routledge.
English, K., 2015. Profile of a Primary Researcher. Primary Research and Writing: People,
Places, and Spaces, p.236.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
Quinlan, C., 2019. Qualitative research methods. Routeledge.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South
Western Cengage.
Rolan, G., Evans, J., Abeling, R., Brittain, A., Constable, E., Kelemen, M. and Roberts, E.,
2019. Voice, agency, and equity: deep community collaboration in record-keeping research.
Shaw, W.H. and Barry, V., 2015. Moral issues in business. Cengage Learning.
Silverman, D. ed., 2016. Qualitative research. Sage.
Walliman, N., 2017. Research methods: The basics. Routledge.

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Wilson, S., Schaub, F., Dara, A.A., Liu, F., Cherivirala, S., Leon, P.G., Andersen, M.S.,
Zimmeck, S., Sathyendra, K.M., Russell, N.C. and Norton, T.B., 2016, August. The creation
and analysis of a website privacy policy corpus. In Proceedings of the 54th Annual Meeting
of the Association for Computational Linguistics (Volume 1: Long Papers) (pp. 1330-1340).