Analysing Google's Role in International Business & Globalisation

This report provides a detailed analysis of Google's involvement in international business, examining the impact of globalisation on its strategies and operations. It covers Google's market share, revenue growth, and global presence, highlighting its role as a dominant search engine. The report also discusses the benefits and effects of globalisation, including increased capital flow and reduced manufacturing costs. Furthermore, it employs PESTLE analysis and explores international business theories such as the Heckscher-Ohlin theory and entry mode strategies like exporting and licensing. The report concludes with recommendations for Google to enhance its functional ability and employee retention.

International Business and
Globalisation

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
2.0....................................................................................................................................................3
3.0....................................................................................................................................................4
4.0....................................................................................................................................................4
5.0....................................................................................................................................................4
Recommendation.............................................................................................................................5
CONCLUSION....................................................................................................................................6
REFERENCES ....................................................................................................................................7

INTRODUCTION
The term international Business is referred as the relation to any situation where the production and
distribution of goods and services crosses the country's Borders. The term globalisation is the shift
towards the more independent and integrated Global economy which can Encourage Greater
opportunities for the international Business as well. This report will be based on the company
Google which is the Best Search engine optimisation tool used by a lot of people all around the
world(Nambisan and Luo,2021).
MAIN BODY
2.0
The company google was Launched in 1998 by Lary and Sergey who bring out this application as
the most used web based search engine. The company is a well known reputed organisation which
has more than 70 % of worldwide online search requests that are handled. The company is well
focused towards their tasks an activities. The vision of the company is to provide an important
service to the world with a motive of instant delivering the relevant information on any virtual
topic. The company's goal is to provide the access to the world's information in one click so as to
provide them with the best of their potential. The current market share of the company is 86.95%
and large number of bloggers, Web designers, marketing and SEO professionals are using google as
the best search engine. Google is dominating the global search engines and maintaining well known
reputed position in the Market. The company's revenue is amounted to 256.7 Billion US dollars
which is the huge amount that is making the company earn profits and various benefits. The Annual
revenue of the company has also grown by 75 Billion dollars in 2021 Which is the largest turnover
increase recorded in a single year. The company has 7 campus locations and more than 70 offices in
50 countries spreading its Business all over the Globe so as to provide the excellent Quality of web
services to the customers on which they can rely. Google is one of the biggest unofficial Internet
censor which is operating and expanding its Business in around 219 Countries(Luo and Witt,
2022).

3.0
The term Globalisation is referred as the Growing interdependence of the World's Economies,
cultures and populations which are brought by the Cross border trade in various goods and services,
technologies and flows of investment. Globalisation is considered as an important part of the
Economy as it is helpful in promoting various Business and organisation towards achieving
success. Globalisation has various Benefits as it has increased the Flow of capital, it has increased
the Production of better Goods and services at lower prices and it has also increased the Household
income.
Trade and globalisation has influenced the Economic cycles, impacted the Labour markets and
broaden the circle of consumer choice. Globalisation has also decreases the cost of Manufacturing
as the companies can offer goods at a lower price to the Consumers. Along with that The migration
of People from different locations can fill the Labour and skill shortages.
Globalisation has impacted the Google company in a great way as the company is expanded and
spread all over, it is handling round 200 million Queries in a day in various languages. Google has
also localised its search Engine for more than 60 languages After the Increase in Globalisation.
4.0
The term Pestle analysis is referred as an important tool which is used to analyse the External
factors which can Effect the Business in many ways. This tools analyses the various forces Outside
the Business which can Affect the Business in Positive and negative ways.
To now about the proper working and various strategies an tactics which can help the Business to
Function properly There are Many international business theories such as, Heckscher- Ohlin theory
which states that the Countries would gain comparative advantages if they produce and export
goods that requires the resources and factors that they had in the Great supply and cheaper
production factors. The comparative advantage is referred as The Economy's ability to produce the
particular goods and services at a lower opportunity cost as compared to the Trading partners. It is
the Best used Search engine by The people all around the globe as it does not make any fee charges
in providing its services such as google play, Google drive etc (Buckley,2019).
5.0
The term international Business strategies is referred as the planning and focusing on exporting the
products and services to The foreign markets. There are 3 types of theories namely, Multi domestic,

Global strategy and Transnational strategy which are considered as important in the International
Business. For entering into The International business there are various methods such as, Exporting
which is the direct sale of goods and services in another country, Licensing which allows another
company in the targeted country to use the property and Franchising etc.
Recommendation
 The Company Google should manage the proper Tasks and activities in the organisation so
that it can increase the functional ability to generate the more revenue.
 The Company should Focus on Employee retention and they should motivate their
Employees towards the direction of achieving the organisational goals.

CONCLUSION
The Above report went into detail with various complex issues such as, Internation business, Its
theories and Strategies in Context of google. Further more, Globalisation and its impact n the
company were also discussed. Along with that, Pestle Analysis and Entry mode strategies were also
highlighted so as to make it more clear and understandable.

REFERENCES
Buckley, P., 2019. International business in a VUCA world: The changing role of states and firms.
Emerald Group Publishing.
Luo, Y. and Witt, M.A., 2022. Springboard MNEs under de-globalization. Journal of international
business studies, 53(4), pp.767-780.
Nambisan, S. and Luo, Y., 2021. Toward a loose coupling view of digital globalization. Journal of
international business studies, 52(8), pp.1646-1663.
(Nambisan and Luo,2021) (Luo and Witt, 2022) (Buckley,2019)