An Analysis of Organisational Communication Practices at Go Travel

This report provides a comprehensive analysis of organisational communication within Go Travel. It begins with an abstract and table of contents, followed by an introduction highlighting the importance of effective communication for the company. A literature review explores the impact of communication barriers and potential solutions. The discussion analysis delves into organisational communication theories such as critical theory, information theory, post-positive theory, and groupware theory. It examines Go Travel's communication practices, including its hierarchical structure, and identifies various communication barriers like cultural, organisational structure, perception, and technological barriers. The report also outlines principles of effective communication, including clarity, attention, feedback, and consistency. Recommendations include improving organisational structure to a flat structure, utilizing various techniques for information delivery, and implementing training and development programs. The conclusion emphasizes the importance of effective communication for achieving organisational objectives. The report references several books, journals, and online sources to support its findings.

Organisational
Communication

ABSTRACT
Organisational communication relates to the way in which information flows in an
organisation so that the concerned people can use the information in completion of their work. It
is important that effective communication principles are adopted in the organisation so that the
travel of information can become efficient and misunderstandings and conflicts in the company
can decrease. In this report the communication barriers of Travel Go are discussed along with the
ways in which these can be eliminated so that effective communication can be established.

Table of Contents
ABSTRACT.....................................................................................................................................2
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
DISCUSSION ANALYSIS.............................................................................................................4
Organisational communication theories.................................................................................4
Communication practices and barriers in Go Travel..............................................................5
Principles of effective communication...................................................................................6
RECOMMENDATION...................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Organisational communication is the exchange of information, ideas and views within
and outside the organisation so that all the stakeholders of company can be given updates about
the happening in company and how it is going about achieving its objectives (De Nobile, 2017).
This topic is important for Go Travel as the company is facing issues regarding effective
communication and it needs to implement certain policies so that better communication can be
ensured. The purpose of this report is to improve organisational communication in Go Travel so
that employees can be efficiently managed. This report will cover the theories of organisational
communication, the barriers faced by company and practices which can be implemented to make
communication effective.
LITERATURE REVIEW
Effect of communication barriers on organisation
As per the views of Neil Kokemuller, 2020, effective communication helps the
businesses in achieving their goals and objectives on time by sharing correct information to the
right people and at right time. However if there are communication barriers in company then it
can have many negative impacts on the organisation like ineffectiveness f employees in
completing their work on time and in desired manner. It can also lead to misinterpretation of
information which can lead to ineffective results.
Measures that can be taken to deal with communication barriers
According to Samiksha S, 2020, there can be various measures which help in dealing
with the communication barriers in an effic8ient manner so that flow of information in company
can take place effectively. Some of the measures which can be taken by companies are using of
language which is understandable to all the employees of company so that they can understand
better the messages being conveyed to them. It is also important that clear messages are
delivered by using the right medium so that right people can be reached at right time..
DISCUSSION ANALYSIS
Organisational communication theories
Organisational communication theories help in explaining the way in which communication
in an organisation take place so that work can be managed and objectives can be effectively
achieved. Following are some of these theories:

 Critical theory: Under this theory the communication in organisation take place so as to
resolve conflicts, prevent problems between group of people, encouraging and motivating
employees so that they can efficiently use their skills and talents and providing direction
to employees as to how they have to perform the task given to them. Thus this theory
focuses on managers in managing the work in company so that employees can be
motivated to increase their work performance and efficiency. It is also related with
allocation of budget between departments so that they can work efficiently and achieve
company goals on time.
 Information theory: This theory is concerned with flow of information in organisation
with minimum mistakes so that the messages cannot be misinterpreted and the meaning
of messages and information can remain the same while passing through various
departments. It thus focuses on making the accuracy of information flow effective so tat
the messages are interpreted in the same meaning as desired (Brewster and et. Al., 2017).
 Post positive theory: This theory means that communication in company flow in a natural
order which help the managers in managing conflicts in company, treat
misunderstandings so that messages are well understood. Thus under this theory
communication is done so that the employees can follow the rules and regulations in
company so that work can be carried out smoothly.
 Groupware theory: This theory suggests that with the technological advancements the
old ways of communication can change. The use of technology like mobile devices,
computers etc. increase so that information can flow faster and smoothly in the
organisation so that the speed of taking decisions can increase.
Communication practices and barriers in Go Travel
Communication practices are the ways in which information and ideas flow in an
organisation so that the information can travel from the pointy of origin to the end receiver which
will help them in interpreting the message as is intended by the sender. It is important that
appropriate practices of communication are adopted by the organisations so that right people can
be reached a right time which can help in the interpretation of messages so that the task gets
completed as is desired. It is important that right communication tools and channels are used in
company so that information can smoothly travel and effective communication can take place.
Go Travel use the practice of hierarchical communication wherein the communication flows

from top management level to the lower levels. In this the top management convey the messages
to the department managers who in exchange give the information to the team managers which is
conveyed to the team leaders and finally reaches to the employees who have to complete the task
by using the information so conveyed to them. In this practice the information travels through
various stages which affect the quality of information when it finally reaches to the employees
thus also affecting the results of company (Demirag, 2018).
The communication barriers which are faced in Travel Go are that the information travel
through various stages which affects the meaning of message as it travels through many
individuals. Also the quality and meaning of message can get affected as everyone understands
the information in a different manner. Following are the other communicational barriers faced in
Travel Go:
 Cultural barriers: These are the barriers related to having employees belonging to
different cultures in company who can interpret the meaning of information differently.
This also affects the quality of information thereby leading to a deviation from desired
results.
 Organisational structure barrier: The flow of information in Travel Go is hierarchical
which means that the messages have to flow through various stages thereby affecting the
quality of information. It is thus important that a less complex structure of
communication is chosen like flat structure which can make the flow of information in
company effective.
 Perception barrier: It is the barrier which is faced due to different perception levels of
employees which means that the employees understand the meaning of a message
differently based on their perception, skills and knowledge which also affect the quality
of information and the meaning can be changed due to this (Golob and et. Al., 2017).
 Technological barriers: Travel Go is also lacking in the technologies which are required
to send information in company so that it can be reached the concerned employees on
time so that tasks can be completed on time.
Principles of effective communication
There are certain principles which must be applied while transferring information in an
organisation so that effective communication can take place. Following are some of the
principles of communication that can help in making communication effective in Travel Go:

 Principle of clarity: It is important that the messages and information which is circulated
in the company is clear and is easy to understand by all the employees. It is also
important that the language used to circulate the information is understandable by the
employees which can help in deriving effective meaning from the information. Clarity
improves the interpretation of message and the workers can carry out their work in a
desired manner so that company goals are efficiently achieved (TEKİNER, 2016).
 Principle of attention: In order to make communication effective it is important that the
attention of receiver is drawn towards the message. This can be done by telling the
workers that their capability to work effectively depends on the information being
transferred and they will be awarded based on their level of performance. This will help
in seeking the attention of employees as they will listen actively so that they can perform
their tasks in an efficient manner.
 Principle of feedback: It means that feedback from recipient must be taken so that it can
be known if they are able to understand the information in the manner desired or not
which will help in making communication more effective and understandable.
 Principle of consistency: This relates to the circulation of information in the organisation
on proper time which helps in the proper implementation of plan. It is thus important that
right information is given to the concerned people on right time so that task can be
efficiently completed (Seidl, 2016).
RECOMMENDATION
Following recommendations can be followed by Go Travel so that effective
communication can take place in company:
 Improving the organisational structure of company to flat structure so that information
can flow effectively.
 Use of various techniques that can help in delivering information quickly and efficiently.
 Training and development programs so that employees can be trained on how they have
to interpret and understand information.

CONCLUSION
From this report it can be concluded that it is important to have effective communication
in organisation so that the objectives of company can be efficiently achieved. This help in
understanding the messages in desired manner so that employees can work accordingly to finish
their work on time.

REFERENCES
Books and Journals
De Nobile, J., 2017. Organisational communication and its relationships with job satisfaction and
organisational commitment of primary school staff in Western Australia. Educational
Psychology, 37(3), pp.380-398.
Roshan, M., Warren, M. and Carr, R., 2016. Understanding the use of social media by
organisations for crisis communication. Computers in Human Behavior, 63, pp.350-361.
Brewster, C., Hegewisch, A., Mayne, L. and Tregaskis, O., 2017. Employee communication and
participation. In Policy and Practice in European Human Resource Management (pp. 154-167).
Routledge.
Demirag, I. ed., 2018. Corporate social responsibility, accountability and governance: Global
perspectives. Routledge.
Golob, U., Verk, N., Ellerup-Nielsen, A., Thomsen, C., Elving, W.J. and Podnar, K., 2017. The
communicative stance of CSR: reflections on the value of CSR communication. Corporate
Communications: An International Journal.
TEKİNER, M.A., 2016. THE IMPACT OF ORGANISATIONAL COMMUNICATION ON
ORGANISATIONAL MOTIVATION, SAMPLING FOR POLICE DEPARTMENT. Turkish
Journal of Police Studies/Polis Bilimleri Dergisi, 18(1).
Seidl, D., 2016. Organisational identity and self-transformation: An autopoietic perspective.
Routledge.
Kumar, S., 2019. Determinants of Organisational Communication Effectiveness In Information
Technology (IT) Companies-An Empirical Investigation. Sumedha Journal of
Management, 8(1), pp.183-193.
Online
Neil Kokemuller .2020. Effect of communication barriers on organisation [Online] Available
through: <https://smallbusiness.chron.com/can-communication-barriers-affect-organizations-
14389.html>
Samiksha S .2020. Measures that can be taken to deal with communication barriers [Online]
Available through :<http://www.yourarticlelibrary.com/business-communication/9-important-
measures-to-overcome-the-barriers-of-communication/1006 >