Analysing Technology, Social Media & Globalisation in Tourism

This report examines the impact of technology, social media, and globalisation on the tourism business, focusing on Jet2holidays as a case study. It discusses how advancements in technology, such as Artificial Intelligence, Robotic Process Automation, and Edge Computing, influence business operations, employee productivity, and communication processes. The report also highlights the role of social media in brand building and business growth. Furthermore, it analyses the effects of globalisation on the tourism industry in the United Kingdom, including increased trade and a greater choice of imports, while also addressing negative factors like environmental damage and price fluctuations. The conclusion emphasises the transformative power of technology and social media in modern tourism businesses, enabling them to reach broader audiences and adapt to evolving consumer preferences.

Business in Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Section A..........................................................................................................................................1
1. Discuss about development in technology and social media is having impact on the way of
companies product and services. ................................................................................................1
Section B..........................................................................................................................................5
Discuss how globalisation as a phenomenon has impacted on better country or region of
choice. Illustrate about both positive and negative effect of the phenomenon...........................5
CONCLUSION................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Business in tourism and business related travel is more focused that having better subset
on constant tourism. During business tourism individuals who are working still working and
being paid, but in doing so away both their work place and home (Aghaei, Naderibeni and
Karimi, 2021). As per the tourism management is having multidisciplinary field that includes all
activities which is related towards tourism and hospitality industries where it helps to prepare to
candidates within the experience and training which require to hold managerial positions.
Tourism business makes sure about their travelling packages along with food and beverages that
makes sure about peoples satisfaction. For thvikas.jis report, the organisation is selected
Jet2holidays is a British holiday provider and tour operator as it was founded within 2007 as a
subsidiary of Dart Group Plc. Their headquarter is situated in London, United Kingdom. For the
further topic is highlight on Questions One and two. On question one is describe about
technology and social media impact on business and phenomenon about globalisation impact in
specific country and region.
MAIN BODY.
Section A
1. Discuss about development in technology and social media is having impact on the way of
companies product and services.
Development of Technology is recent times which is evolving at such rapid pace that scrutinise
faster process also causing an acceleration of rate of change with having eventually become
exponential. There is not only have technology trends where top technologies which evolving
that has implemented more changes durinvikas.jg the year due to outbreak of COVID-19 where
it making IT professionals which makes realise that their role will not stay productive (Akbar.
and Hallak., 2019). On the pandemic impact technologies not to far developed within effective
manner. As Jet2holidays company also take advantage technology which would raise more
business productive and there is few new technologies that can used effectively:
Artificial Intelligence and Machine learning: It is already which is received where
there is lot of Buzz and influence where constant where the new technology implemented. AI
plays an important role in multinational business towards early stages which is make the work
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flexible as many business are propounded the Artificial intelligence technology resources
generate positive outcomes. In context of Jet2holidays company usage the Artificial intelligence
resource create better business environment to generate quality of productivity effectively. It
continous within one of new technology trends because if the notable effects on how it can
operate within effective manner. The usage of Artificial intelligence is used to mapping about
connections and insight (Khan, Çera and Nétek, 2019). Another help is to focus on demand the
size services of hospitals enabling authorities make better decision about better resource
solutions effectively. At the year of Artificial intelligence market will grow up to $190 billion
within business industry 2025 within global spending where the Artificial intelligence spreading
towards new jobs will be created development programming, testing and maintenance and a
name of few.
Robotic process automation: It defined as the software tools and technology which
creates it easy to build, deploy and manage software robots which emulate human action
interacting through digital systems and software. In addition to this, robotic procedure
automation streamlines workflows that create business more profitable, flexible and responsive
through removing mundane activities through their working days. RPA is the effective
technology which is automating jobs, thus the tool is the use of software’s to automate
organisational processes likewise interpreting application, processing transaction, dealing
through the information and even replying to mails. This is an effective approach which is
effectively creating value for the Jet2Holodays to increasing automating job which helps the
business to increasing the operations and attaining higher growth and development. However, the
Robotic process automation has provided plenty of career growth opportunity which involving
the developer, project manager, business analyst solution architect or the consultant. This is an
effective and automotive way of increasing job opportunity and developing value for the
business to attain advancement and competitive edge.
Edge Computing: It is new base of technology which is influence and trend to watch and
operating better cloud computing which has become mainstream with major players AWS and
Microsoft Azure along with Google cloud platform these are one of most high influence and
dominating company towards the market (Liu, Wang and Chen, 2019). The proper adopting of
better cloud computing which is constant where more and more business get still growing along
with more business mitigate within cloud solution. This is majorly designed through the help to
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solving some of issues which create data dis-balanced to better generate computing needs for
happen effectively. The impact of edge computing in Jet2holidays company they can promote
their travelling packages in different search engine optimisation to attract the customer
effectively. The increasing the demand of edge computing as use of internet of things which
devices increases. Through 2022, the global edge better computing will increase where the use
of internet is expected to reach around $6.72 billion. The adding of new technologies trend is
only meant to grow within nothing less, creating various jobs primarily for software engineers.
The impact on social media and technology towards tourism business.
Technology is having revolution on which the company creates high impact on business that
enabling larger organisation. In small business array of tech everything firm towards better
service mobile devices where to develop competitive advantages in better economic market
place. Towards basic enterprise about the software which is enables about a firm to making
automate the work optimise effectively. There are some of the impact of technology impact on
Jet2holidays company are: Impact of operating costs: in small business owner can use to technology which help to
reduce the costs of business. The basis enterprise software enables a firm that help to
operate work with proper optimise function. The example in form of record to keeping,
accounting and payroll. Through better mobile technology generate allows office home
field reps to better interact in real time. Increased the employee productivity: Within the small business the presence of
technology plays an important role ion employee productivity where it provide support
to make flexible process in their work practises. In previous time, people use to make
report and other working practises in paper work. But after changing of trend
technology provide new platform and sources that helps to effectively generate work
ease for example: many software like SAP and C++ type help to make the field more
work in successfully done in better manner.
 Increased the Communication process: In business technology helps small business
improve their communication procedure. The sources which communication email,
texting and social media messaging facilities in provided in consumer. There is using
types of information technology which enable the method of companies economic
market message.
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Social media impact on business
 Brand building: The social media is one of most important where the digital marketing
platform that boosts within better brand visibility among the potentials effecive customer
to reach bigger audience (Mareque, De Prada and Pino-Juste, 2019). By applying on
social media customer service strategy which is significantly recognise the brand.
 Effective business growth: It is social interaction between business and customer which is
having growing trend of business across global level. This helps to increase the sales
within improves brand loyalty.
 There is social media affect in business like Jet2holidays company they can use to for its
promotional tools to generate better business by reflecting the travelling packages on
social media pages such as Facebook, Instagram, Twitter etc. This is great to evaluate
towards the raising of competition in market. As there are many other competitors who
are also target social media platform to more target customer in easier manner.
 Through social media helps to target their segments audience where it helps to generate
more business positive outcomes. There is another benefits from social media that
Jet2holidays company scrutinise and measure national and international people to
generate positive outcomes gained (https://www.revechat.com/blog/top-9-ways-social-
media-impacts-businesses/).
 Social media media creates of word mouth: This media does in fact that helps to make
promotion in social media and other public online platform, it is also called mouth
marketing. Within the arrival of interactive and social media where their pattern about to
create impact better mouth to evolved. There are some of changes affected business
which is created on better marketing purposes effectively.
 Social media Economical: Many business are moved to rapidly into social media
marketing where the positive impact and other better brand and promises for effective
successfully work done properly (Rosato, Caputo and Pizzi, 2021).
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Section B
Discuss how globalisation as a phenomenon has impacted on better country or region of choice.
Illustrate about both positive and negative effect of the phenomenon.
The process of globalisation which is having impact on world becoming increasingly
interconnected as a result which provide massively increased trade and cultural exchange. The
major work to implies globalisation allows to creates increased better international trade. Along
with free trade and movement of capital goods and services.
Impact of globalisation phenomenon in Tourism business in United Kingdom.
Increased Trade: Globalisation and increased the trade of means UK firm which can generate
benefit from specialising about goods where they have comparative advantages. For example:
there are certain benefits on which UK has its comparative advantages in goods and such
financial services can provide. Similarly, for tourism business like Jet2holidays company get
advancement of their trade effectively. Different packages of travelling to encourage the
economy of United Kingdom.
Greater Choice of imports: Through better globalisation which is having significantly
increased for better choice of consumer goods. For example: On the basis of tourism business
like Jet2holidays create their choices of imports that makes more option of imports.
Positive and negative factor of Globalisation:
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 Provide to trade in larger market: By the presence of globalisation countries and
organisation have bigger access to generate business consumer base. Instead of only
selling product within their business can expand to other regions boosting process to
making more money.
 Facilitates economic range of product and services: On the globalisation factor there are
lots of companies who are generating business by selling their product and services in
cheaper range. Similarly Jet2holidays company easily negotiate with their travelling
packages effective because there are many other competitors who are running their
travelling business services British Airways and others.
Negative factor: Causing of Environmental Damage: The factor of globalisation that led to increased in
production for business in order to meet global demand (Sofronov, 2019). Through better
increased of production can generate better natural process which creates issues leading a
negative and positive aspect on environment impact.
 Having prices fluctuation: There is increasing of competition which prevails best prices
win and due to competitive prices which are always of fluctuating. For example many
international business are used to approach their manufacturing practises through china
market is because china is only country who provide cheap labour cost and having high
skilled manpower along with advanced technologies resources.
CONCLUSION
From above report of business in tourism which is summarised it prevails more impact of
technology and social media impact in business. Social media change the business practise in
market where it easy to pitch product and service to people within different range of preferences.
Many platforms like Facebook, You tube considered for promotional activity in visual basis
within effectively generate business form national and international clients. Apart from it,
globalisation makes the more advancement change in business effectively.
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REFERENCES
Books and Journals
Aghaei, H., Naderibeni, N. and Karimi, A., 2021. Designing a tourism business model on block
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Akbar, S. and Hallak, R., 2019. Identifying business practices promoting sustainability in
aboriginal tourism enterprises in remote Australia. Sustainability, 11(17), p.4589.
del Vecchio, P., Malandugno, C., Passiante, G. and Sakka, G., 2021. Circular economy business
model for smart tourism: the case of Ecobnb. EuroMed Journal of Business.
Khan, K.A., Çera, G. and Nétek, V., 2019. Perception of the Selected Business Environment
Aspects by Service Firms: Ajaz Khan, K., Çera, G., Nétek, V.(2019). Perception of the
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Liu, C.R., Lin, W.R., Wang, Y.C. and Chen, S.P., 2019. Sustainability indicators for festival
tourism: A multi-stakeholder perspective. Journal of Quality Assurance in Hospitality &
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Mareque, M., De Prada, E. and Pino-Juste, M., 2019. Creativity among business and tourism
management university students: determining sociodemographic factors. Creativity
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Rosato, P.F., Caputo, A., Valente, D. and Pizzi, S., 2021. 2030 Agenda and sustainable business
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Sofronov, B., 2019. The Development of Marketing in Tourism Industry. Annals of Spiru Haret
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Vallejo Pousada, R. and Larrinaga, C., 2020. Travel agencies in Spain during the first third of the
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