Analysis of Integrated Promotional Campaign for Thomas Cook Group

This report analyzes an integrated promotional campaign for the Thomas Cook Group, focusing on the use of digital marketing to reach a global target audience. The campaign aims to promote holiday packages, particularly to destinations like Morocco and Egypt. The report emphasizes the importance of a consistent message across various media channels, including Facebook, Twitter, and Instagram, to effectively engage potential customers. It also highlights the need for online surveys and the integration of visuals to enhance the campaign's impact. The justification includes the use of appropriate media channels and the importance of evaluating the campaign for improvements. The report also references academic sources to support the strategies discussed.

Campaign of integrated promotion
Integrated promotional campaign for Thomas
Cook Group has the largest target audience.
Target audience are the visitors from
international time zones that who want to visit
Morocco and Egypt. There is high
requiremented to of understanding rough ideas
of the motivation towards these visitors. Hence,
marketing team need to conduct online survey
with booking online system and website of the
organisation.
Campaign of digital marketing
Digital media marketing through web can also embrace for reaching towards
many customers. When media channel for the promotion campaign is
different, message and visual things need to be consistent to integrated
customers. Further, clear, consistent, coherent, efficient and complimentary
message can be re-purposed to meet with requirement of different channels.
The chosen organisation can determines messages with designing pictures to
organise holiday’s packages for 2018. Design the message includes areas that
visited by customers and making plan to organise holiday packages in 2018.
Images can also integrated so that target audience gets whole ideas of the
campaign at a glance.
In addition to this, vision and
mission of the organisation
also features with through
campaign messages.
Marketing team of Thomas
Cook Group need to evaluate
campaign and errors to make
coordination in positive
manner.
Plan and justify integrated promotional campaign for the organisation
Justification
Perfect choice of media such as
Facebook, Twitter, Instagram
and many other elements can
be implemented for loyal
customers. With the help of
information, right channel can
be used to reach right people in
all over the world.
References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of destination marketing & management. 4(3). pp.151-161.
Huang, Y. C., Backman, S. J. and Moore, D., 2013. Exploring user acceptance of 3D virtual worlds in travel and tourism marketing. Tourism Management. 36. pp.490-501.