Report on the Analysis of the Australian Chocolate Market

This report provides an analysis of the Australian chocolate market, highlighting the market size, key players, and growth opportunities. It discusses the increasing demand for chocolate products, particularly within the age range of 10 to 50 years old, and the competitive landscape with over 70 businesses operating in the industry. The report references key sources like Beckett, Fowler and Ziegler (2017) and Davies and Kitchen (2015) to support its findings and mentions prominent companies such as Adagio Finest chocolates, Angelica Enterprises Pty Ltd, and Nestle Australia. The study also notes the export of organic and gluten-free chocolates and the competitive strategies employed by companies to maintain a competitive edge, such as innovation and adaptation of new ideas. The report concludes by presenting the market as an attractive area for business development and investment.

Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics and Supply chain management
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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
The chocolate market of Australia is going to get expanded by approximately 7% by the
year of 2023 because of the high demands of the confectionary products in the Australian market
and high rate of consumption in there. As numbers of foreign companies are venturing in
Australian market looking at the high demands for confectionary products, naturally it can be
said that the market size for chocolates is big enough in Australia (Gallo, Antolin-Lopez and
Montiel 2018). In the market of Australia, the demands of chocolate is on the higher side and the
ages of the target customers of chocolate industry ranges from 10 to 50 years which is definitely
a huge range. Therefore, it can definitely be said that the market size of chocolate industry in
Australia is huge and the business organizations operating in this market shoul make the most
out of it.
Graph: Sales of varieties of chocolates
Source: (Watson et al. 2016)

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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
According to Beckett, Fowler and Ziegler (2017), currently there are more than 70
business organizations that are operating in the chocolate industry of Australia and it has been
seen that due to an increased number of companies in the same market of operation, the rivalry in
the business has become fierce and that is why incessant development and adoption of new ideas
by the companies can be an effective tool to sustain the competitive advantage. As stated by
Davies and Kitchen (2015), Adagio Finest chocolates, Angelica Enterprises Pty Ltd, Bruno’s
Truffle Swiss Pty Ltd, and Chocolate Graphics Pty Ltd are most famous chocolate companies
operating in the market of Australia.
There are a few Australian companies who export their chocolate products abroad and
among them the majority of the companies are exporting organic and gluten free chocolates
which can be consumed safely. Some of the major companies who export chocolates outside
Australia are Belgian Delight, Nestle Australia and Mars Australia (Watson et al. 2016).

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LOGISTICS AND SUPPLY CHAIN MANAGEMENT
References
Beckett, S.T., Fowler, M.S. and Ziegler, G.R. eds., 2017. Beckett's Industrial Chocolate
Manufacture and Use. John Wiley & Sons.
Davies, T. and Kitchen, B., 2015. Confectionery: Growing and processing cocoa in
Australia. Food Australia, 67(5), p.28.
Gallo, P.J., Antolin-Lopez, R. and Montiel, I., 2018. Associative Sustainable Business Models:
Cases in the bean-to-bar chocolate industry. Journal of Cleaner Production, 174, pp.905-916.
Watson, W.L., Kury, A., Wellard, L., Hughes, C., Dunford, E. and Chapman, K., 2016.
Variations in serving sizes of Australian snack foods and confectionery. Appetite, 96, pp.32-37.