BUSM4546: Management in Practice - Analysis of CSG Limited Issues

This report provides a comprehensive analysis of the organizational issues faced by CSG Limited, a technology business operating in Australia. The report identifies key challenges, including communication gaps between management and employees, ineffective financial decisions, and frequent changes in leadership style. It explores the impact of these issues on market capitalization, employee morale, and overall organizational performance. The analysis incorporates relevant management theories, such as the Five Ws by Lasswell, scientific management principles by F.W. Taylor, and contingency theory, to understand the complexities of the problems. Furthermore, the report critically examines the company's internal and external environment, highlighting opportunities and threats. Finally, it suggests the adoption of inclusive leadership to address the company's challenges and foster a positive work environment, contributing to the development of successful and effective leadership within CSG Limited.

Running head: ANALYSIS OF ORGANIZATIONAL ISSUES
ANALYSIS OF ORGANIZATIONAL ISSUES
Name of the student
Name of the university
Author note

1ANALYSIS OF ORGANIZATIONAL ISSUES
Introduction
The aim of the report is to form an analysis on the basis of identification of the challenges
faced by the chosen industry, CSG limited and prepare a thorough analysis of the issue. This will
be supplemented by the application of the management theories and tools. The company has
been facing one of the challenges that are more diverse and deep than it appears on the outset.
The key issues of the organization has been discussed in the previous assignment which clearly
mentions that there are number of issues the company is facing : however the problem lies in the
process of communication and management of the same that is impacting the effective
functioning of both.
Restatement of the problem
This has been observed that the chosen industry is facing one of the challenges of market
capitalization and communication gap between the management and the employees of the
organization. In addition to the issue of communication gap, this particular industry is also
facing the challenges of ineffective financial decisions which has been one of the reasons for
their failure of financial management within the organization. Hence it can be argued from the
analysis of the issue the company is facing that the issue and challenges presented before it are
not singular issues instead it is diverse and multilayered. The primary concern for the company
is related to the poor communication and the broadening gap between the head of the
management with the rest of the employees of the company. This is crucial to identify the issue
in a systematic manner since it is not the issues at the outer sector instead the focus of issues lies
in the management decisions and the changing style of leadership. This has also been observed

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that there have been significant changes in the leadership style of the company due to the
changes in CEO within a short tenure.
Research question:
RQ. What are the ways of developing sound communication management within the
organization?
RQ. What are the probable impact of failure of market capitalization that can impact the effective
functioning of the company?
RQ. What are the impacts of failed management planning decisions within the context of
Australian market?
Literature review
Poor communication in business: the CSG Limited
The impact of communication within an organization constitutes one of the pillars of
effective management. There are number of positive impact of developing effective and sound
communication (Cummings et al. 2015). This has been observed by scholars that the impact of
sound communication leads to the fulfillment of target and goals of the company within the
given period. On the other hand it has been observed that the impact of poor communication
within the organization leads to the problem of poor management of stress within the workplace
(Montano et al. 2015). Hence it can be derive from this discussion that poor communication
leads to the problems to the employees and the head of the management both. This is further
escalated by the process of stress, tension, overwork and pressure related to it (Cummings et al.

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2015). Communication gap negatively impacts the process of expectations. Communication
between the CEO and employees of organization is essential to communicate the expectations
of the company and understand the employees vis-à-vis. The importance of communication is
crucial to effective and easy solution of arguments and relational breakdowns (Verčič et al.
2015). It has also been argued that the impact of poor communication leads to the process of
low morale of the employees since productivity sees to go low. In addition to this, this has been
observed that the trust of the employees goes down in the organization which negative for the
growth and development of the company (Cummings et al. 2015). The impact of poor
communication is reflected in high employee turnover and low morale among the existing
employees of the company. Moreover it has been argued that lack of proper communication
leads to the process of dissatisfied customers of the company. In case of application of this
issue, this has been observed that rapid change for the position of CEO of the company is the
source of the problem since rapid change in leadership choices and style negatively impacts the
effective management of the organizational issues. Hence it is important to consider the fact
that ineffective communication in relation to poor communication leads to number of issue for
the organization. The role of the managers within the context of an organization is to emphasize
and impart attention to the nitty-gritties of the company. Hence most imperative skill of the
managers are considered to be good communication (Verčič et al. 2015). This is also important
to consider that effective management of issues within organizations requires the analysis of the
challenges and their resolution (Lussier et al. 2015). This process should be substantiated by
persuasion, association, responsibility and value management of the employees. However in this
case of any challenge of the managerial style of the organization leads to the problem of poor

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functioning. This discussion of management gap in decision making and lack of effective
leadership has been the most challenging aspect of the organization.
Other issues that CSG Limited is facing lack of innovation of product and services
delivery within the context of Australia. The industry analysis has been helpful in gaining insight
into the issue of the failure of organizational planning of the company. This is significant to
consider the fact that that effective planning is the foundation of effective functioning of any
particular organization. As mentioned by the scholars, effective planning is the key to efficient
use of resources. resources in limited quantity us one the challenges that the company is facing
in the last few years (Verčič et al. 2015). This has been observed that the CSG limited had past
cases of financial failure which is s result of the lack of management of the organizational
planning. CSG has failed to cater the need of strategizing a financial plan for the company that
could contribute to the smooth functioning of the organization. In addition to this, this has been
observed that the company is one of the challenges in the market in terms of their external
environment. Hence it is to be argued that the problem lies in the managerial communication
and planning of the company. According to the theory of the Five Ws by Lasswell, it can be
argued that it is crucial for every organization to look into the issue of communication through
the five parameters like “ who, when, what, where and how” of communication (Montano et al.
2015). He argued that the process of communication should be managed and conducted in a
systematic manner by following the five W s in rider to make effective decision within the
organizational context. It is also important to consider the fact that the issue of effective
organizational planning is the most important part of the pillar of any successful organization.
According to the theory presented by F. W Taylor, in the “ Principles of Scientific management”,
the process of successful management leads to the higher productivity of the employees and one

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of the crucial aspects of this lies in the system of effective communication between the leaders
and employees of the organization (Waring 2016). It has also argued that the process of
scientific management and planning is the management has to take the centre role in the
organization because of the fact that proper oversight on every issue s and the meaningful
communication of the same is the process of meeting the challenges that the organization is
facing in the market place (Taylor 2015). However it is crucial to note that the contingency
theory mentions that there is no single structure for the process of organizational planning,. This
should be depended on the leadership style and the factors of environment. Hence it can be
argued form the above discussion that the issue of organizational planning is one of the most
crucial aspects of organizational operation (Montano et al. 2015). Hence it can be argued that
there are no single theory of management of the decision within the given context of an
organization. This is based on the analysis and understanding of the issues that this particular
organization is facing.
Critical analysis of the issue faced by CSG Limited
The CSG limited is one of the public sector companies based in Australia provides
services in technology business. The company offers number of technological services to the
customer. This has been observed that the company has undergone number of challenges in
terms of gaining foothold in the Australian market. this has also been noticed that the company
not only has external challenges it also has equal number of internal challenge in case of limited
number of choices of products which acts as a hindrance to the growth of the organization. The
issue of lack of international expansion of the same in market outside Australia restricts the
growth of company in the desired manner. Due to the failure of gaining stronghold foothold in
the market, the company is also facing challenges’ related to the profitability of the same. This

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has been observed form the internal analysis that the company has number of opportunities in
case of booming of IT industry in the Australian market, it fails to maintain the standard for
same. Moreover, it is to be noted that the demand of services are higher in comparison to other
countries which acts as one of the opportunities for the company to grow and expand. Lastly, it is
essential to mention than internally the company is also challenged due to the frequent change in
leadership roles and styles as it has undergone number of changes within a shorter period
(Montano et al. 2015). The issue of leadership in addition to the other issues of the company
has been contributing to the lack of development of the same within the context of Australia.
Therefore, it becomes important to consider number of theories of effective leadership that cam
can contribute to the development of successful and effective leadership (Muszynska et al.
2015). One of the prominent theories of leadership mentions about the importance of inherent
knowledge of the leaders within an organization to create value for the organization by
developing vision of the same, this theory is referred as the Great man theory. This theory
suggest that abilities are not learnt instead it is inherent (Muszynska et al. 2015). Such leadership
style is less likely to make any transformational impact considering the issue that the company is
facing. Hence it is crucial to consider the other aspects of leadership that can contribute to the
effective management of communication and tackle all the business challenges (Frandsen
2017). In accordance to the theory of Contingency, it has been observed that the true leader
maintains balance between the desires and needs of the employees of the organization by
integrating the vision of the company with that of the employees (Frandsen 2017). This helps
the company to gain insight into the issues faced by the employees faced internally and
externally. Hence it is important to consider the significance of Trait theory which explains that
the process of effective leadership is the result of number of factors like decision making ability

7ANALYSIS OF ORGANIZATIONAL ISSUES
and resilient to changes within the organizational components. For problems that the company is
facing in the recent past, it is suggested to adopt inclusive leadership who is not only adaptive
to the challenges and change in the organization, this leadership is also comprehensive to make
mark for the employees as a source of motivation (Frandsen 2017). The problem faced by CSG
Limited has one of the most predictable challenges that every companies have faced in their
years of functioning. This is to be noted that companies have undertaken. This has been argued
that companies based on the information technology industry have failed drastically to adopt the
new market challenges of providing more efficient services to the customers who has one of the
major challenges of such companies (Daigle et al. 2016). Hence it should be referred that the
problem lies at the external level in the adoption of right technologies by understanding the
demand of the Australia market. However the problem is deeper and more complex in nature in
case of CSG Limited since it is internal at the same time; the issue of managerial management of
the company is creating the extra challenges of for the company.
However it is important to consider the weakness the theories undertaken and it is
important to understand whether the theoretical tools that has been applied are able to make the
significant changes in the way it is expected. Hence it can be argued that the gap is prevalent in
the management of the issues of financial capitalization and financial failure. What is crucial
here to note is that financial issues are one of the key aspects of ineffective management decision
of the financial issues. This has been evaluated from the previous discussion that the financial
resources of the company are highly valuable however limited in nature (Daigle et al. 2016).
What is important is to make effective choices of utilizing these resources to gain stronghold in
Australian market. It is not important for the company to acquire more number of financial

8ANALYSIS OF ORGANIZATIONAL ISSUES
investments, it is equally crucial for it to maintain and recruit skilled people. This will be
effectively managed by the decision of the management.
Weaknesses of the management tools
The importance o acknowledging the fact that change is crucial for every organization,
however what is important here is to note that changing the style of leadership in accordance to
the change in the environment is crucial to maintain sustainability of the organization.
Considering the tool of Laswell’s tool of effective leadership, it is essential to acknowledge the
fact that leaders have to make an additional attempt to make the process of communication
within the organization meaningful. It might not be impactful to look into the singularity of the
five W’s to make effective decision for their chosen industry. In case of the CSG limited, it is
crucial for the CEO of the company to make changes in their approaches considering the
changes in the external and internal aspects of the same. In case of the application of the
scientific management theory in practice, it is essential to consider the fact that this theory helps
within the organizational context to use limited resources in the most effective manner (Holmes
2016). However what is important here is that it has not spared criticism . for the application
of this theory within the context of CSG, applying this theory may will have the burden of the
extra cost within the organization, it is expensive to install the planning department within the
organization set up and this might incur the extra cost for the company. Since the company in
Australia is already facing one of the financial stress in the recent past it is difficult for it it
install another planning department for the management of organizational planning (Holmes
2016). Secondly it is also important to consider the fact that one of the weaknesses of this
theory is time constraints, in case of applying this theory in practice, it requires to develop the

9ANALYSIS OF ORGANIZATIONAL ISSUES
habit of mental revision and reorganization of all the past mistakes and failures of the company.
in addition to this, it is also important to consider the fact that the let of time is required to
successfully implement this model is practice since it leads to the deterioration of quality of
decision undertaken (Daigle et al. 2016). Hence it is to be argued that the application of
management tolls requires the holistic understanding of the issued and underlying nuances in
order to make positive impact of t the same in practicality. Lastly, it is necessary to make
necessary reference to the issue of weaknesses of traits theory of leadership. in case of the
effective application of this theory what is crucial to note is that all the traits of leaders are not
identical and some of the traits of leaders can be learned through the process of training, this is
not obligatory to the leaders to inherently predict the situation since it is more significant to
learn the market challenge sin order to make significant changes in their leadership style (Men
et al. 2017). However what is crucial here is to acknowledge that rapid change in leadership style
is the source of failure for the company. Hence one of the primary things that the company
requires to adopt is to develop sustained approach to leadership. This can be substantiated by the
process of change in leadership after due consideration of the changing forces of the company
both internally and externally. Therefore it can be argued that the decision of management is
crucial in effective choice of management tools as it has been observed that each of this
theories and tools have certain inherent weaknesses, it is essential in this context to understand
the nuances of each of the tools in effectively applying them to the context (Holmes 2016).
Recommendations
Considering the limited growth that the company is encountering at the present
conditions, it is important to consider that the company has shrunk their earning per share by

10ANALYSIS OF ORGANIZATIONAL ISSUES
119% each year which is reflective of their limited development. The share of their revenue had
reduced in the last year by 8.4%; in case of the shareholders management, the company has seen
downward graphs since it has limited number of investment of the shareholders in the company.
With due consideration of all the factors together it has been observed that the company
requires an approach that is comprehensive and holistic in nature and for the same , some of the
recommendations have been suggested.
1. Broaden their company reach beyond Australia in order to drive more investment to the
company overseas. Deriving more number of investments both from the domestic and
international market can be one of the key aspects of pulling wealth to the company. This
can be substantiated by the process of driving number of international investment and
merger with other reputed companies in order to drag it out of the financial crisis it is
facing.
2. In case of developing sound communication and effective leadership in CSG limited, it is
recommended to develop a supportive environment for the share of responsibility o
between the management and the employees within the feeling of shared sense of duty
and integrity (Ackermann et al. 2011). Moreover it is also important for the company to
develop consideration of the personal interest of the employees with that of the

11ANALYSIS OF ORGANIZATIONAL ISSUES
organization to make the devolution of power and responsibility easier. In case of the
rapid change in leadership style of the organization, it is necessary for the organization
to develop genuine trust and mutual understanding in order to avoid any gap in
communication.
3. In order to reach to a desired planning and strategies development, the company must
take into consideration of number of factors that are impacting the company in ordser to
make sound policies (Ackermann et al. 2011). Internally, it is essential to understand the
factor that there are number of market threats within the context of Australia, on the other
hand, at the outset, there are number of issues of the external environment that are
equally impacting the decisions of the management.
Conclusion
This article analyzed the issue and challenges faced by the chosen company, CGS
limited. This has been observed that the company is facing number of issues in their
communication gap between the CEO and employees which restricts their effective decision
making. This is also observed that the company is facing one of the challenges in getting
stronghold in the market of Australia. Through the detailed analysis of multiple factors, this has
been observed that the issue lies in the organizational planning and effective communication.
Hence there are number of issues are to be identified in order to make effective and systematic
planning for the same. This has been recommended that the organization requires important
analysis of internal and external factors in order to bridge the existing gap in the organizational
functioning.

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