Documentary Project: Analysis of Primary Research & Target Audience

This report presents an analysis of primary research conducted to determine the target audience for a documentary project. The research involved a paper questionnaire distributed to 14 respondents, primarily teenagers aged 17-18. The questionnaire included both closed and open-ended questions, gathering qualitative and quantitative data. The findings reveal insights into the respondents' interests, including their frequency of visits to Camden, their preferred attractions, and their motivations for watching documentaries. The analysis highlights the importance of visual appeal, informative content, and entertainment value in creating a documentary that resonates with the target audience. The report also discusses limitations in the research methodology, such as the lack of control factors and the irregular distribution of male and female respondents, and suggests improvements for future research efforts.

Analysis of Primary Research:
Primary research is aimed to decide who the target audience for our documentary will be.
This was carried out in the form of a paper questionnaire. We did this because we felt it
would be more easier if we went around and asked people to fill it out face to face. We could
have asked 10 white males aged 16-20 to fill out the questionnaire and then 10 white
females aged 16-20, to see if the gender had any influence on the responses we gained.
Then we would go and back to the start and change the different aspect for example, the
age. Maybe we would have seen a connection between age and the responses we got while
keeping the other aspects the same. If we had done this, we would have had more clear
data that we could use to our advantage, and it would have been easier for us to clearly see
who our target audience would be and who would actually watch our documentary.
We managed to include both closed and open questions, as well as qualitative and
quantitative. We did not have a question about the ethnicity of the person who was taking
the questionnaire, but we should have, since it would have helped us in our market research.
Altogether, we had 14 responses for this questionnaire, most of them came from teenagers
aged 17-18. It would make sense to target our documentary to them seeing as we know the
most about them. Also, there was an irregular number of male and female answers which
meant we cannot make any conclusions on which gender will and will not watch the
documentary. The difference in the response values for each gender may show insignificant
since, all the males that answered the questionnaire said they would watch documentaries.
Question 1-The gender that answered the questionnaire.
Question 2- The ages of the people who answered the questionnaire.

Analysis of Primary Research:
Most the people who we asked were 16 and under and 17-19, which tells us that it is aimed
around that age and there were a lot of people who were older than 19. Shows that they
won’t be interest but they probably will be but didn’t find any one at that age to do the
questionnaire at the college.
Question 3-How often people go to Camden.
Figure 2 is an example of qualitative data and in it we see that 14% of people go to Camden
regularly, 7% go at least once a week, 36% go once a couple of months, another 14% go
once a month and 29% have never been to Camden. This tells us that people who visit
Camden are quite inconsistent, but because again, we didn’t keep any control factors, we
cannot depict which people go to Camden more often than others.
Question 4-The places that are attracts more tourists.
Here we can see the majority of the 14-people said that the market is the most popular place
that attracts more tourist than other places. This tells that there should be more shots of the
market in our documentary, facts, and history of that place.

Analysis of Primary Research:
Question 5- If people would recommend Camden to others.
Here we can see that 27% of the 14 people would recommend Camden to others, shows
that people think that Camden is a unique place and so they would tell people to go there.
This could also mean that when they see the documentary then they would recommend it to
others.
Question 6- If they like Camden.
As we can see here that most of the people we asked would recommend Camden to
someone. Which would be good so that people would recommend the documentary to
others.
Question 7-What they do when they go to Camden.

Analysis of Primary Research:
Here we didn’t specific on the questionnaire that they could only circle one box and so we
could present it as a bar chart or pie chart and so I presented it as a telly chart so we can
see what people do in Camden even if they circled more than one box.
Question 8- If they take a camera with them.
Here we can see that people that many people don’t take a camera with them and only at
least 5/14 do. In the questionnaire, we didn’t put a box which said sometimes but some
people did let us know, even though there wasn’t a box.
Question 9-Who they go with.
More than 50% percent of the people normally go with friends than with family.
Question 10- What attracts them to Camden.

Analysis of Primary Research:
This tally chart is the same as question 7. This shows what attract them to Camden and from
this we can see what the most popular place is and what they would like to see in the
documentary.
Question 11-What their favourite attraction is.
This chart is the same as question 7 and 10. This shows which place in Camden the like and
again they chose more than one answer making it hard to present as a table or pie chart.
So overall, we found out that our audience is quite tense and want things that would help
them escape realism as well as entertain them. They are also interested and hoping to gain
information which is also why they watch documentaries when they do. We as a team would
have to make a documentary that appeals to the audience visually, teaches them something
new whilst being interesting and entertaining.