Four Seasons Hotel Mumbai, India: Case Study Analysis

This case study provides an analysis of the Four Seasons Hotel Mumbai, focusing on its service offerings, customer experience, and value proposition. The assignment examines the hotel's organizing ideas, including conference rooms, meeting spaces, and various amenities designed to cater to a diverse clientele. It delves into the service experience, highlighting the five-star environment and the emphasis on providing a professional ambiance. The study also explores the benefits for customers, such as the luxury interior and the availability of diverse cuisines to cater to international guests. Furthermore, it discusses the hotel's unique selling points (USPs), including its luxury class within the domestic market and its ability to cater to the cultural preferences of international clients. The analysis incorporates references to relevant sources to support the findings and conclusions, providing a comprehensive overview of the hotel's business model and its approach to customer service.

Running Head: ANALYSIS OF THE CASE FOUR SEASONS HOTEL MUMBAI, INDIA
Analysis of the case four seasons hotel Mumbai, India
Name of the Student
Name of the University
Author’s Note

1ANALYSIS OF THE CASE FOUR SEASONS HOTEL MUMBAI, INDIA
Table of Contents
1.1. The organising idea – what is being offered?...........................................................................1
2.1. The service experience – the customer’s direct experience of the service?.............................1
3.1. The service outcome – the benefits, emotions and value of the service for the customer?......1
References........................................................................................................................................2

2ANALYSIS OF THE CASE FOUR SEASONS HOTEL MUMBAI, INDIA
1.1. The organising idea – what is being offered?
Their service is offering rages from that of the hospitality services such as booking hotel,
meeting place, events organisation, and much more. It is being ranked as one of the five-star
hotels. Besides, keeping in view the corporate sector, it has been designed into various sub-
department such as that of the bar, hall and much more.
2.1. The service experience – the customer’s direct experience of the service?
The firm can capture the interest of the major proportion of the market share. On the
other hand, much of the tourists also get attracted because of the range of services that the firm
can offer.
3.1. The service outcome – the benefits, emotions and value of the service for the customer?
The firm can make the local, and that of the international consumers satisfied such that
they arouse a feeling of professional services within the region of their economy. Especially that
of the professionals residing within the international boundary, the individuals get emotionally
attached as a sense of their own land, which they get to experience such professional experience
(Fourseasons.com, 2019).

3ANALYSIS OF THE CASE FOUR SEASONS HOTEL MUMBAI, INDIA
Organisation: - Four seasons hotel Mumbai India
Organising idea: Conference room, Meeting rooms, Welcome amenities, VIP gifts,
family programmes, Spouse programmes, and sample itinerary.
Service concept (summary): resident yogis, Ayurveda treatments, a powerhouse
collection of the city’s top restaurants and bars, and customised urban tours, shopping
malls, and entertainment hubs
Service experience: 5-star experience.
Benefits: Royal like interior ambience where a user gets to experience professional
ambience along with five-star facilities.
Emotions: They make use of the different professional cooks, to make sure that different
cultural foods are available to the professional who belong from different places.
Value: Speaking in terms of the value, the firm supplies hospitality services that are
prepared to keep into consideration the luxury segment of the consumer class. There has
been a steady composition of loyal and potential consumers
USP: Luxury class within the domestic country for Indians. Cultural belongings for
international clients.

4ANALYSIS OF THE CASE FOUR SEASONS HOTEL MUMBAI, INDIA
References
Moth, D., & Moth, D. (2019). Four Seasons unveils $18m website – Econsultancy. Retrieved
from https://econsultancy.com/four-seasons-unveils-18m-website/
The Four Seasons Experience. (2019). Retrieved from
https://www.fourseasons.com/meetings_and_events/four_seasons_experience/