Analyzing and Comparing the Global Strategies of Apple and Samsung
VerifiedAdded on  2023/06/15
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Essay
AI Summary
This essay provides a comparative analysis of the global strategies employed by Apple and Samsung. It delves into Apple's use of licensing, exporting, and importing for market entry, highlighting their differentiation strategy centered around delivering high customer value through innovative brands like iPod, iPad, and iPhone. Apple's skimming pricing strategy, reflecting status and quality, is also examined. The essay then shifts to Samsung, emphasizing its strong Research and Development team and its strategy of entering markets after competitors, often through joint ventures or partnerships. Samsung's use of the Android system and strategic acquisitions to gain knowledge and technology are discussed, along with their approach to learning from challenges in one market to improve operations in others. The analysis draws from various sources to provide a comprehensive overview of both companies' global strategies.
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