Evaluating the Effects of Globalisation on Marks & Spencer's Business

This report provides a detailed analysis of the impact of globalisation on Marks & Spencer, a leading retail company. The report begins with an introduction to globalisation and its effects on businesses, followed by a project management plan that outlines the project's aims, objectives, scope, and cost. The research employs both primary and secondary research methods, including questionnaires, to gather data on the concept of globalisation, its factors, and its impact on Marks & Spencer's operations. The findings are presented through data analysis, including interpretations of responses to questionnaires, and recommendations are provided to help Marks & Spencer navigate the challenges and opportunities presented by globalisation. The report concludes with a reflection on the research process and the key insights gained.

Managing a Successful
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objective.......................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................3
TASK 2............................................................................................................................................3
P4 Research Methods..................................................................................................................3
TASK 3............................................................................................................................................4
P5 Appropriate tools and technique............................................................................................4
P6 Recommendation...................................................................................................................8
TASK 4............................................................................................................................................9
P7 Reflection...............................................................................................................................9
CONCLUSION................................................................................................................................9
.......................................................................................................................................................11

INTRODUCTION
Globalisation is the process through which interaction and integration of individuals,
economies, cultures and governments take place. It largely focuses upon removal of trade
barriers so that flow of goods and services can easily take place between different countries of
the world (Hirst, Thompson and Bromley, 2015). Globalisation results in economic and social
development of country by increasing foreign direct investment and liberalising the trade
policies. This assignment is based upon Marks & Spencer so as to gain knowledge about the
impact of globalisation over the operations and functions of company. Marks & Spencer is a
leading retail company that deal in providing day-to-day products to people across the globe.
This assignment will cover aims and objectives on the basis of which project management plan is
made. For collecting information, research has been conducted by using various methods. In the
end, recommendations are provided on the basis of conducted research.
TASK 1
P1 Project aim and objective
Background of the Research
Globalisation is an ongoing process through which the beliefs and cultures of diverse set
of people and economies are integrated. This term is largely related to removal of trade barriers
to facilitate easy movement of goods and services across different countries (Baldwin and
Lopez‐Gonzalez, 2015). Marks and Spencer is a multinational corporation headquartered in City
of Westminster, London and deals in a large variety of products ranging from home
commodities, luxury food products, clothing etc. The main reason behind conducting this
research is to gain information about globalisation and its impact upon entity as the organisation
is considering to expand in European markets.
Aim
“To identify the impact of Globalisation on increasing trade of goods and services across
borders” A case study on Marks and Spencer
Objective:
 To examine Concept of globalisation
 To identify main factors behind increasing trade across borders of goods and services
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 To evaluate Relationship between globalisation and increasing trade of goods and
services across borders.
Research Questions
 What is the concept of globalisation?
 What are the main factors behind increasing trade across borders of goods and services?
 Define relationship between globalisation and increasing trade of goods and services
across borders ?
P2 Project management plan
It is a primary source of data which is use in execution of project. It is major product of
project planning phase which is very important to define, integrate, coordinate and prepare
various activities that are related to planning (Sassen, 2018). This project defines manner in
which a particular plan is executed, controlled, monitored and closed. It mainly helps every
individual who is connected with that project to have access detailed information about it.
Cost: This is the most essential factor while conducting the research as it provides the
overall cost of carrying out all the activities of project in a structured manner. For conducting
this research, the cost is ascertained to be approximately 15K.
Time: Yet another important aspect for carrying out a research is time frame for the
project. In relation to this, the time frame decided for this project is 6 months.
Scope: It is an essential element of research as this gives an insight into the concept of
globalisation and its impact upon the operations of company. Since Marks and Spencer is
looking for carrying out expansion in European markets, thus this research provides a brief
scenario of the route through which this will take place (Deresky, 2017). Also, conduction of this
research will help in providing recommendations for any necessary changes that need to be
brought in the plan.
Quality: Marks and Spencer is provide high quality products to its retailers and
customers while exporting all of its products in international market.
Communication: In this, Marks and Spencer should build up positive relationship with
Suppliers and retailers so that they can deliver best product to customers.
Risk: The main risk which can occur during international trade is chances of theft as
products are transported in bulk in operating which are very expensive. There are possible
chances that it might be misused by anyone.
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Resources: Researcher have mainly used human resource as well as technical support in
order to collect required details for completing this research in effective manner.
P3 Work breakdown structure and Gantt chart
Work breakdown Structure
The work breakdown structure is a process of dividing complex projects into manageable
and simple tasks. There are some structure used by an organisation to illustrate work breakdown
structure to their employees like tree structure or list and tabular structure. This structure helps an
business entity in giving visibility to important and risky work efforts and it will also helps in
illustrating the relationship between activities and deliverables (Croucher, 2018). It is a crucial
step for an organisation to manage a project effectively and efficiently.
Gantt chart
It is graphical representation of duration of tasks. It is basically a type of horizontal bar chat
which illustrates project scheduled. This chart includes start and ending dates and summary of
particular project. Gantt chart contains various activities like start and end dates for tasks, project
milestones, dependencies between tasks and individual assigned to each tasks. This chart is
widely use in organisations for project management. Gantt chart befits companies for scheduling,
monitoring, managing and monitoring of tasks and certain resources (Stromquist and Monkman,
2014). This chart help project manager to ensure that project is duly completed in given time
frame.
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4

TASK 2
P4 Research Methods
Primary research methods: Primary data is a first hand information which is collected
by investigator directly from its respondents. There are many methods of collecting primary
data .i.e. questionnaire, personal interview and surveys. This data provides high level of accuracy
to the researcher as data collected by an investigator is relevant in accordance with the research
topic (PRIMARY VS. SECONDARY MARKET RESEARCH, 2017). It also gives an realistic view
to the researcher for its research topic.
Secondary research method: Secondary data is a data which is collected previously but
used by the researcher in its current research topic. The secondary data is cheaper and faster to
access as compared to primary data. It saves time, efforts and money of the researcher and also
adds value to the research topic (Steger, 2017). This type of data is collected for different
research purpose, which further used by investigators on its research topic.
Qualitative Research
This method of research are mainly designed to find out the behaviour and thinking of
any set of target populations with reference to any particular topic. This research is basically
concerned with understanding. Quality research beliefs on observance and flexibility. It is very
complex to understand what human think hence, this method makes understanding of people
much easier to evaluate and communicative. This mode of research simply allow to collect data
from non numeric group and helps to make decisions with detailed judgement.
Quantitative Research
Quantitative research are high structured method which includes data like surveys and
questionnaires. In this method there are closed ended questions and numerical data from which
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results have to be take (Meyfroidt and et. al., 2013). This method basically focus on describing
on tendency of a population. This research uses collections of data, numbers to formulate any
facts in research.
TASK 3
P5 Appropriate tools and technique
Questionnaire
Q 1) Are you aware with the concept of Globalisation?
a) Yes
b) No
Q 2) Specify the major factors which contributes towards globalisation?
a) Technological change
b) Economies of scale
c) Difference in tax rates
Q 3) What are the main elements that have resulted in globalisation?
a) Demand of Consumer
b) Communications
c) Liberal government control
Q 4) Do you think globalisation changes business process.?
a) Yes
b) No
Q 5) What are the major tool that helps in executing globalisation?
a) Foreign Direct Investment
b) International trade
c) Removing trade barriers
Q 6) Does globalisation impacts on enhancement of knowledge of citizens?
a) Agree
b) Disagree
Q 7) What are the benefits of Globalisation for Marks and Spencer?
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a) Improves sales
b) Enhancement in usage of technology
c) Increases profitability
Q 8) What are the major challenges of globalisation?
a) Increase in risk factor
b) Climate change
Q9) Recommendation
7

Data analysis
Theme 1: Concept of Globalisation
Q 1) Are you aware with the concept of Globalisation? Frequency
a) Yes 17
b) No 13
Interpretation: As per the above mentioned graph, it has been analysed that, out of 30
respondents 17 are aware with the concept of globalisation. Remaining 13 people said that they
did not know about concept of globalisation. Those persons who are in favour defined that,
globalisation benefits easily availability of products and services across the globe and those who
denied said that globalisation leads to increase in competition and make difficult for small
companies to survive in large market.
8
a) Yes b) No
0
2
4
6
8
10
12
14
16
18 17
13

Theme 2: Benefits of Globalisation for Marks and Spencer
Q 2) What are the benefits of Globalisation for Marks and Spencer Frequency
a) Improves sales 13
b) Enhancement in usage of technology 9
c) Increases profitability 8
Interpretation: As per the above mentioned graph, it has been analysed that
globalisation increases profitability of Marks and Spencer. In this context, 13 respondents out of
30 has said Yes, globalisation increases profitability of Marks and Spencer. On the other hand, 9
respondents out of 30 believes that it increase sales of Marks and Spencer because globalisation
increases customer reach, whereas 8 out of 30 respondents said Yes that, it increases the use of
technology in Marks and Spencer as it is essential for an organisation in be competitive in a
global market.
9
a) Improves sales
b) Enhancement in usage of technology
c) Increases profitability
0
2
4
6
8
10
12
14
Column B