This report provides a comprehensive analysis of Google's business model, utilizing the Business Model Canvas framework. It begins with a description of Google's core services, including its search engine, online advertising, and cloud computing. The analysis then breaks down Google's business model into the nine building blocks of the Business Model Canvas, examining key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. The report explores the relationships between these building blocks and identifies critical success factors, such as Google's coordinated employee culture and commitment to technological advancement. It also addresses potential risks, including competition and the shift towards mobile app usage. Finally, the report offers recommendations for improving Google's business model, such as expanding revenue streams and increasing its customer base.
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