This report provides a detailed analysis of the hospitality industry's transformation in the UK since the COVID-19 pandemic. The study investigates the trends and challenges faced by hotels, focusing on consumer booking declines, revenue impacts, and the implementation of new strategies. The research employs a mixed-methods approach, including surveys and data analysis, to assess the impact of the pandemic. Key findings highlight changes in consumer preferences, the adoption of stringent safety measures, and the shift toward digital bookings. The report also examines how hotels are adapting to new regulatory standards and implementing strategies to regain consumer confidence and enhance performance, offering valuable insights for industry professionals and students alike.
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