Analysis of Interatech's Business Plan: Strengths and Weaknesses

This report provides a comprehensive analysis of the Interatech business plan, focusing on the proposed AirSwipe software. The analysis utilizes the CAMPARI model to evaluate the plan's strengths, including the absence of poor credit history, experienced personnel, a reliable business plan, clear financial allocation, budget control, low transportation costs, a unique product, a quick return on investment, and patents. The report also identifies key weaknesses, such as high financial requirements, a missing customer service team, substantial investment needs, high research and development costs, potential imitation by competitors, security concerns, imitability, and the need for insurance. The conclusion summarizes the findings and recommends strategies to mitigate the identified weaknesses, such as protecting intellectual property and providing strong customer support. References to academic literature support the arguments presented, demonstrating the application of theoretical frameworks in assessing the business plan's viability.

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A Business Plan
[Type the document subtitle]
3/2/2020
student name

A Business Plan 1
Contents
Introduction................................................................................................................................2
Strengths.....................................................................................................................................3
Weakness....................................................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8
Appendix 1...............................................................................................................................10

A Business Plan 2
Introduction
Interatech is one of IT Company that is involved in production of new product. The product
would be new to the market that is AirSwipe software, which would be serving hand gesture
control. This may increase the interactivity of the personnel using computers and PC’s. this
may be useful in education sector and business firms. New motion detecting technology is the
base idea of this business plan. Major source of revenue identified for the company included
educational institutions as will be targeting this sector at large (Ahlin, 2014).
The report will include various strengths and weakness of Interatech co. which would be
presented using one of the frameworks that is CAMPARI model, which reflect the basis to
identify the strength and weakness. This includes character, ability, management, purpose,
amount, repayment, and insurance.

A Business Plan 3
Strengths
The key strengths are as follow when consider the Campari model, which would be presented
in the tabular form in Appendix 1.
1. No poor credit history with bank – there is no such poor history with back which
reflect one of the positive character of the company and also act as the strength for the
company. The reason being this will be investment in goodwill when it comes to
induce the financial investors (Dawson & Andriopolous, 2014).
2. Experienced personnel and employees – The founders of the company are five
partners who have common interest in software and business. Other than this the five
founders are experience and skilled personnel in their particular field which make
them a dynamic team. Thus it can be said that the experience of the personnel and
founders are the key strength to the company. The following are the five founders of
the company which include business development, financial and accounting, Software
Development, design Development, Marketing and PR skills (Koryak, 2015).
 Ms. Elspeth Robertson
 Daniel Zebrowski
 Euan Robertson
 Thomas Lipman
 Wang,Catherine
3. Reliable business plan along with high tech research – considering the designing, and
financial projections of the business plan, it can be said that the business plan is
reliable and realistic and could act as a good source of revenue for the company.
Other than this, it has been identified that this is one of the new concept in the major
make the product differentiation as one of the strength (Fan & Lau, 2015).

A Business Plan 4
4. Clear distribution of money – The distribution of the money includes the distribution
of the invested amount in the valuable manner. For instance, the distribution has been
on the basis of the activities like for initial set up, maintenance, advertising and
marketing. This reflect the ability of the business in financial allocation, budgeting.
5. Budget control – One of the founders of the company is experience and specialist in
financial and accounting field that reflect effective budgeting control in the company.
Thus it can be said that the company will be able to control the budget and will be
responsible for the increase in profit margin for the company and minimize the cost
for the company (Jing, 2016).
6. Low transportation cost – Considering the investment done in the company, the
transportation cost of the company is lower, the reason being the product is virtual in
nature and can be provided through online mode. Moreover the production of the
product does not include major raw materials as the investment would be limited, thus
the transportation, and carriage cost would be lower and one of the strength of the
company.
7. Unique product development – The product developed by the company is unique and
new to the industry. There are various competitors of the company but the
differentiation of the product is one of the strength which reflects that the company
would be the first mover to introduce such brand (Huggins & Thompson, 2015).
8. Return on investment in 2 years – studying the financial projections of the company it
can be said that the invested amount would be return in two years, where the third
financial year would be the most profitable year as the company grows. This it can be
said that the investment return is the strength for the company.

A Business Plan 5
9. Patents – another way to earn revenue for the company is patent and licence providing
to the company to use the software. Moreover the product is compatible with most of
the operating system, which also act as the strength for the company (Liedtka, 2018).
Weakness
1. Huge financial requirement – The financial requirements for this business plan is
very huge, which eventually increase the risk of investment for the company.
2. Customer service team is missing – Considering the personnel and the employees
ability, it can be said that one of the missing team or the personnel are customer
service. The risk associated with the software could be the technical default or any
other customer installation issue. This reflects the necessity of the customer
service and addition value offered to the customer. Thus this could be one of the
weaknesses considering ability as one of the constrain (Camison & Fores, 2016)t.
3. Huge investment required – as discussed previously, the financial plan from the
business plan reflect that the investment at the initial level and yearly is quite high
which increase the risk of ROI. For instance, £80,000 is identified to be the
amount involved in the project or business plan of AirSwipe. Moreover, it has
been identified that maintenance cost in this aspect is very high as the
environment is dynamic and the change in technology could lead to need of
updating the software timely.
4. High research and development investment – The research and development is
strong for the company, which reflect large amount on investment. The time and
amount invested in research and development may decrease the risk of failure but
increase the risk of investment.

A Business Plan 6
5. Popular brand may imitate – one of the major risks is competition for Interatech. It
has been researched that is there no popular company that has been working on
this product. However, the imitation of the software for top companies like Acer,
Toshiba, and Sony is possible. This reflects increase the risk of these companies
entering into the market and decrease the sale and revenue of Interatech (Baron &
Mueller, 2016).
6. Security issue – IT industry is one of the risky industries when it comes to
security. The reason being software are concerned for security of the
confidentiality of the information used, hacking, prone to virus are another
security issues. Thus it is important to invest in security and consider security as
the priority for the company while working on the product development and
testing. This could be one of the major weaknesses that may decrease the
customer trust in the product and company.
7. Imitable issue – On of the source of core competitive advantage for the company
include imitability of the product. This, this is one of the weakness of the
company, as this software could be imitated by top companies in IT industry.
Thus this constraint of the company could be responsible for competitive
disadvantage for the company.
8. Necessitate insurance – The insurance and maintenance of the company is
relevant and necessary for the company to invest in. Thus, this is also another
point which acts as a weakness for the company considering the insurance
constraint of the model (Birasnav, 2014).

A Business Plan 7
Conclusion
From the business plan analysis of Interatech it can be concluded that AirSwipe software
increase the interactivity of the personnel using computers and PC’s. This business idea
would be new to the market; the new motion detecting technology may be useful in education
sector and business firms. CAMPARI model, reflect the basis to identify the strength and
weakness. The key strengths includes no poor credit history with bank, experienced personnel
and employees, reliable business plan along with high tech research, clear distribution of
money, budget control, low transportation cost, unique product development, return on
investment in 2 years, and patents. The key weakness identified from analysing the business
plan includes huge financial requirement, customer service team is missing, huge investment
required high research and development investment, and popular brand may imitate, security
issue, imitable issue, and necessitate insurance.
The key recommendations for Interatech included reduce the risk of imitability that is to work
on product development and intellectual property rights which may restrict other brands to
imitate the software details. Other than this, the recommendation also include providing
additional value to the customer through customer service team, which would act as the guide
and helping personnel to solve the customer queries and helping in installation process.

A Business Plan 8
References
Ahlin, B., 2014. Entrepreneurs’ creativity and firm innovation: the moderating role of
entrepreneurial self-efficacy. Small Business Economics, 43(1), p.101.
Baron, R.A. & Mueller, B.A., 2016. Self-efficacy and entrepreneurs' adoption of unattainable
goals: The restraining effects of self-control. Journal of Business Venturing, 31(1), p.55.
Birasnav, M., 2014. Knowledge management and organizational performance in the service
industry: The role of transformational leadership beyond the effects of transactional
leadership.. Journal of Business Research, 67(8), pp.1622-29.
Camison, C. & Fores, B., 2016. Does incremental and radical innovation performance depend
on different types of knowledge accumulation capabilities and organizational size? Journal of
Business Research, p.831.
Dawson, P. & Andriopolous, C., 2014. Managing Change, Creativity and Organisation.
London: Sage. Available at: https://www.businessnewsdaily.com/8894-creativity-business-
success.html.
Fan, S. & Lau, R.Y., 2015. Demystifying big data analytics for business intelligence through
the lens of marketing mix. Big Data Research, 2(1), p.28.
Huggins, R. & Thompson, P., 2015. Entrepreneurship, innovation and regional growth: a
network theory. Small Business Economics, p.103.
Jing, F.F., 2016. Missing links in understanding the relationship between leadership and
organizational performance. The International Business & Economics Research Journal,
15(3), p.107.

A Business Plan 9
Koryak, O., 2015. Entrepreneurial leadership, capabilities and firm growth. International
Small Business Journal, 33(1), pp.89-105.
Liedtka, J., 2018. Why Design Thinking works: It addresses the biases and behaviors that
hamper innovation. Harvard Business Review, 96(5), pp.72-79.

A Business Plan 10
Appendix 1
BUSINESS PLANNING CHECKLIST
Using the CAMPARI model to……………………….
Activity Strength Weakness
Character: personal track record in
business; personal credit history with bank;
personal impression; level of commitment;
business plans level of
sophistication(charts,diagrams,break even
analysis), ability to present convincing case
 No poor credit
history with bank
 Huge financial
requirement
Ability: Management ability (do we have a
proper human resource, management
expertise); financial and business
acumen(someone must have finanicial and
entrepreneurial skill); ability to present and
provide information
 Experienced
personnel and
employees
 Employee
relations and
capability
 Reliable business
plan along with
high tech research
 Skilled
entrepreneurs
 Customer
service team is
missing
Management: Quality of key personnel
(people at top, accountants, lawyers,
 Ms. Elspeth

A Business Plan 11
manafuctruing ability); relevant
experience; level of education and
training(no degree means its okay but if
they having training is better)
Robertson
 Daniel Zebrowski
 Euan Robertson
 Thomas Lipman
 Wang,Catherine
Purpose: (how much money they want, did
they explain it clearly what they want to
use the money) reason for banking facility;
requested facility in the customer's best
interest
 Clear distribution
of money
 Resource
allocation
 Budget control
 Huge
investment
required
Customer
Amount: what will be the customer's
stake(are the customer[people who draw
put the business plan] putting I enough
money ; is the amount requested correct;
have all the associated costs been included?
 Low transportation
cost
 High initial
investment
 High research
and
development
investment

Repayment: will the business generate
enough cash to service the debt?; is the
business proposal realistic? What is the
period of repayment requested? Is this
realistic?
 Unique product
development
 Realistic proposal
 Return on
investment in 2
years
 Popular brand
may imitate
Insurance: is security necesssary? Is the  Patents  Security issue