A Comprehensive Analysis of the Internet's Profound Effect on Culture

This essay delves into the multifaceted impact of the internet on culture, examining its influence on communication, social interaction, and the formation of a network society. It explores the internet's role in shaping cultural patterns, from the early adoption of web technologies to the rise of social media and its effects on art and music. The essay also discusses the digital divide, the impact of globalization, and the evolution of communication, including socialized communication and the role of social media platforms. It analyzes the benefits and downfalls of individuation and the impact of the internet on art culture, music, and creativity, providing a comprehensive overview of the internet's profound and transformative effect on society and culture.

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THE EFFECT OF THE INTERNET ON CULTURE
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THE EFFECT OF THE INTERNET ON CULTURE
Introduction
The Internet and Culture has significantly capitalised on the invention and use of web
technologies. Culture is defined as collective behaviours, ideas and artefacts which produce a
way of existence passed from one cohort to the next. Change is inexorable in life and that
take in cultures across the world. Thus, distinguishing the impact that the internet has on
society and culture has been very imperative. However, it is quite apparent that internet
shapes cultural patterns. Thus, impacts can be considered as a cultural of its own. The internet
has helped to lead this change in a very hurried manner. With the growing upsurge of the
Internet in current periods, its effect on civilization has been transformative at diverse stages
which includes in communication, accessibility to the knowledge as well as social interaction
(Amedie, 2015). However, whereby initial adopters have viewed potentials in by means of
the Internet as a tool through which the several encounters encountering the world might be
spoken, more lately queries have instigated regarding the way Internet technologies can be
utilized in order to disseminate false and deceptive information as well as to radicalize as
well as employ likely criminals. Furthermore, there have been witnessed critical concerns
whether the Internet services serves with an aim of reducing or exacerbating social divisions
and if increases to the weakening of societal standards and values and equally serves as a
network to perpetuate them (Akram & Kumar, 2017). At such a juncture, the technical
community has commenced a discussion on the role that the internet has been giving robust
influences on the society. However, for few positioned within the technical community, there
has been seen an increasing discomfort that the very technologies which the growth of
Internet have been facilitating behavioural patterns which tends to be socially intolerable,
further putting pressure on the way individuals use and experience the online setting
(Tatarchevskiy, 2011). The thesis statement of the essay is ‘The Internet is imperative for

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development of certain groups associating them with international markets and
communities.”
Discussion
Development of the internet
Internet which has been widely used for the initial two decades of its existences had
been considered as a preserve of a technological, scholarly and research purposes. In the view
of Huizer et al. (2017), from the early 1990s, Internet began to permeate into mainstream
society and currently broadly recognized as General Purpose Technology (GPT) without
which contemporary society could not function. Consequently, in a considerably brief period,
the technology went from being something regarded as interesting. Comprehensive studies
have noted that since utilities are likely to be taken for granted and are typically poorly
interpreted, industrial society presently finds itself in the strange position of being extremely
reliant on a technological system which is highly disruptive and understood.
Initial intentions
MacKinnon et al. (2015) have recognized internet as a material culture. It has been
initially produced in a social procedure in a particular institutional setting grounded on the
ideas, philosophies, and interests as well as understanding of their makers both as early
producers and their following producers. The initial intention of internet has been to serve as
an institutional transformation in the management of the Internet, further keeping it under
flexible management of the international Internet community, thereby privatizing it and
authorizing it for commercial and cooperative purposes (Hepp, Hjarvard & Lundby, 2015).
With the development of Internet, society developed as a network civilization wherein
society has been constructed around personal as well as organizational networks influenced
by digital systems and communicated by the Internet. According to Baudrillard (2016), since
networks are worldwide and comprises of no specific limitations, the network society has

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developed as a worldwide network society. Such historical detailed social structure instigated
from the communication between the evolving technological example founded on the digital
insurrection and certain main sociocultural variations. According to MacKinnon et al. (2015),
a major dimension of these transformations relates to the increase of the Me-centered society
or in sociological relationships relates to the development of individuation which has been
viewed as the decline of community comprehended in relation to space, employment, familial
ties and ascription as a whole. In the opinion of Born and Devine (2015), such a development
is not the culmination of community as well as not the close of place-based communication.
However, there can be observed as a shift toward the modernization of social associations,
comprising of robust cultural as well as personal connections that possibly will be considered
as a form of public grounded on distinct welfares, standards as well as projects.
Benefits
However, the benefits of individuation does not necessarily imply to isolation or the
conclusion of community. Akram and Kumar (2017) have noted that sociability has been
recreated as networked uniqueness as well as community by means of a pursuit for
comparable people in development which correlates online communication with offline
contact and the local interplanetary. Furthermore, it has been asserted that Internet primarily
empowers individuals by elevating their perceptions of security, individualistic liberty and
control which subsequently have positive impact of personal welfare and most importantly
social autonomy. As per studies, Social networking uses on global level have exceeded e-
mail in November 2007. Furthermore, almost 60 per cent of adults in the United States have
at least one SNS profile, 30 per cent two, and 15 per cent (Huizer et al., 2017).
Downfalls
On the contrary, Hepp, Hjarvard and Lundby (2015) have argued that Internet has
been deepening the divides amongst communities. There has been observed a threat that

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greater digital inequality might disseminate within nations particularly between the
communities who share linkages and also the ones who do not. Such lack of equality has
been impacting employment along with economic performance of nations as well as
communities. In situations whereby there has been observed an edge for innovation and
creativity to deliberate gains in the economy, lack of proper access and knowledge
development, number of individuals have been losing significant opportunities due to the
increasing cultural divide.
Direct impact of internet on culture
Contemporary society has developed as a network society, whereby a society is
assembled around individualistic and administrative linkages shaped by digital networks and
interconnected by the Internet. Baudrillard (2016) has noted that since networks are global
and comprises of such restrictions, the network society has been seen as a global network
society. This factually determined social construction instigated from the linkages amongst
the evolving technical paradigms on the basis of digital insurgency along with certain
sociocultural developments.
Communication
The process of individuation has not only considered as cultural evolution but
substantially fashioned by the newfangled forms of establishing financial undertakings as
well as social and political lifetime. Individuation has been grounded on the alteration of
space, culture and communication that is founded on mass media and to mass self-
communication and on the replacement of media politics for mass party government as well
as globalisation as selective networking of places and development across the world (Born &
Devine 2015). Socialized communication is the one which has its existence in the public
domains which has the capacity of reaching society at large. As a consequence, the struggle
over individuals’ perception has been significantly constructed in the development of

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socialized statement. In the view of Castells (2014), the ongoing alteration of communication
knowledge in the digital outspreads the spread of communication broadcasting to all spheres
of social life in a system which at both global as well as local level has been considered as
generic and customized in highly fluctuating patterns. Meanwhile, Conoscenti, Vetro and De
Martin (2017) have claimed that struggles between values of state sovereignty and
globalisation tend to persists. According to MacKinnon et al. (2015), internet regulation has
been significantly restricted within the state borders. However, control and technical
judgements show global influences. As per studies, the Internet has enforced transformations
in the realm of certain agencies wherein organizations concerned with statement are
questioning on their roles in the privacy discussion. Furthermore, the change of
communication from mass communication ranging towards self-communication has been
vital contributor in changing the development of social change (Hepp, Hjarvard & Lundby,
2015). Since power relationships in society have typically been grounded on the regulation of
communication as well as evidence which shaped neural systems constitutive of the human
awareness, the development of horizontal systems of communication has facilitated the
creation of new domain of social and political change through the development of
disintermediation of government as well as business regulations over statement.
Social media
While social media has been developing and delivering global users with information
associated with people and events which are of utmost significance, it has developed as an
indispensable part of society. In the view of Baudrillard (2016), social media platforms have
changed the way wherein individuals share and interact on the web. MacKinnon et al. (2015)
have noted communication destinations reduce the prospect for individuals to connect up
with their former associates, companions and friends. Furthermore, social media has turned
up as the ‘go to medium’ which facilitates constant repeating of the discussions over

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problems of the women causing them to develop obsessed over the “problem” as well as
averting them from moving on in life. The individual costs of unnecessary social media
utilisation are high has been letting individual open to anxiety, despair, pressure and incorrect
connections. Furthermore, because of the intensity of the social media that necessitates
continual engagement, humans tend to experience factor of self-awareness which typically
instigates levels of depression (Baudrillard, 2016). Furthermore, social media encourages the
prediction of an unspoiled self, leading to depression apprehension.
Effect on art culture
The growing use of Internet has major impact on pop culture. Art has been shaping
the society by altering opinions, encouraging standards and interpreting experiences across
space and time. In the view of Michael (2017), art by drawing relevance to such a sense has
been considered as communication which facilitates individuals from diverse cultures and
different times to interconnect with each other through images, sounds as well as
stories. Thus, art culture has been measured as a vehicle for social change (Myrick, 2015).
Music
The previous decades have noticed noteworthy changes wherein the innovative
developments have opened up in novel and incredible changes and exhibit a sense of wide
ranging involvement. Mascheroni and Ólafsson (2016) have noted that internet has enhanced
accessibility to cultural patterns and subsequently has created a broader context. Reed (2018)
has agreed to the understanding that through an enculturation procedure, each social order
progresses its organizations and artefacts for endurance of itself as well as music’s presence
which has been one of the specific things that is universal to all cultural patterns. On the other
hand, Mosco (2017) has argued that music can be a product of the behaviour of human
groups with an implication of formal or informal which has been considered as a humanly
organised sound. The understanding of humanly organized sound implied a sense of music

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surpassing an unintended or random sound event but as a development that is decisively
betrothed in by the members of a specific society notwithstanding in ways which support
overriding or acknowledged socio-cultural norms (Abbasi et al., 2015).
Creativity
As per evolving consensus, creativity has been viewed as novel but suitable resolution
to a response of a situation. Creativity has been measured as an opportunity in any purview
that facilitates novelty and has mechanisms for assessing that uniqueness as per domain’s
existing state and preferably the broader society whereby the domain functions. Moreover, by
drawing relevance from the societal perspective, it has been noted that by political and
business leaders, the purpose of creativity relies on improving society (Michael, 2017). The
determination or intention has relied on competitive advantage wherein the business, state, or
nation possibly associates favourably to others if novel ideas have been applied. According to
Myrick (2015), society has been measured as a nurturer of individuality. Societies provide
education and training, upkeep safe spaces for individuals to realize their welfares,
predilections, as well as experiences. Such role of creativity in the form of expression has
been a specific emphasis in informative spheres.
Conclusion
To conclude, the Internet is imperative for development of particular groups
associating them with worldwide markets as well as communities. Technical group has
originated a discussion on the role that the internet has been giving robust inspirations on the
society. Social media platforms have altered the way in which individuals share and interact
on the web. Internet has prescribed alterations in the realm of definite agencies wherein
organizations concerned with communication are inquisitive of their roles in the
confidentiality argument. Music can be a creation of the behaviour of human groups with an
insinuation of formal or familiar which has been considered as a humanly organised sound.

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The purpose of creativity depends on cultivating society. Societies offer education
and preparation, upkeep safe spaces for individuals to understand their welfares.

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