Sainsbury's: Analysis of Marketing Mix and Product Strategy

This report analyzes Sainsbury's marketing mix, focusing on the product strategy employed by the company. It begins with an introduction that defines the marketing mix and its importance in business strategy. The report then examines Sainsbury's product offerings, including the variety of food products and the expansion of its organic range. The analysis considers Sainsbury's retail presence, including its supermarkets, convenience stores, and online delivery services. The report highlights Sainsbury's focus on dairy products and its position as a pioneer in the retail sector. The report concludes by emphasizing the importance of product strategy in providing value to customers, and the need for marketing managers to consider product as a crucial element of targeting customers. References from Solimun, S. and Fernandes, A.A.R. (2018) and Organization development are included to support the analysis.

Marketing mix is defined as the tool or
techniques used by marketing managers for
analysing various elements of marketing
such as product, price, place, promotion,
physical evidence, process & people. This is
helpful in making companies to build
effective strategies that will help in
maximising profits earned by the company.
The chosen company in this report is
This is a retail brand that is having high share
in market because of they are focussing on
dairy products. They are also the first retail
chains for petrol stations, poultry corner and
fresh food products.
Sainsbury’s is a well known retail
organsiation that is having 600 supermarket
and 800 convenience stores that are present
in different locations. Apart from this they
have weekly sales of online deliveries of
approx 250,000.
There are 350 varieties of food products that
are produced at natural flavours and taste by
Sainsbury’s. They are also involved in
development of 600 products as an addition
to their organic range. This line has given
maximum growth in recent years to
Sainsbury’s.
Recently a product named as “Blue carrot
calf” has been launched by this rand that has
clear details related to labelling of product for
kids and others.
Marketing Mix (Sainsbury)
Introduction
Product Mix
Conclusion
It can be concluded that product is a most
important factor for every organisation that
helps in providing the overall high value to
customers. Marketing managers have to
consider products as one of the most crucial
elements for targeting their customers. In
present scenario, customers needs have to be
References
Solimun, S. and Fernandes, A.A.R., 2018. The
mediation effect of customer satisfaction in the
relationship between service quality, service
orientation, and marketing mix strategy to customer
loyalty. Journal of Management Development.
Organization development and change. USA:
Cengage Learning.