Analysis of Marketing Activities and Strategies: A Report

This report analyzes marketing activities and strategies of various organizations, including Creative Australia, Oxfam, Billabong, and Nestle. It examines the importance of branding, online presence, and social media marketing for non-profit organizations, highlighting how they compete for funding and build relationships with supporters. The report further explores the effectiveness of websites in building consumer relationships and providing product information, using Billabong as an example. A case study on Nestle's marketing strategy, focusing on the collaboration with an Australian designer for Kit-Kat chocolates, is also included. The report evaluates the impact of these strategies, emphasizing the importance of innovation, building brand buzz, and achieving business growth.

Running head: Marketing
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Marketing
Activity 1:
A: Creative Australia is an independent, self-governing, secular, community based, non-profit
and development organization which includes long-term development projects. The projects
include the campaigns and promotion to develop and maintain the lives of deprived people
around the world. The association provides a contact to social services, equal rights and status
and an effective and efficient voice in decision making. The organization activities are funded by
the community donation. Oxfam’s development and support programs use 70% of donated
funds, 20% is used for promotion and fundraising, and 10% for administration (Nicholls, 2008).
A non-profit organization has to compete and participate for supporter’s money. The best
way to attain is through the process of branding by identifying and analyzing the different
constituent to finely tune in their program. If the program is clear, the brand name can expand in
the market. The general public and the members of association control and manage the
organization. The online presence of the brand is very effective to create a difference. The
company has a great online existence with a two-way support from the community. In such way,
they are able to help the market need. The social media marketing plan uses by the company has
a long-lasting impact on the target audience. The International presence of the brand helps in
increasing overall funds to a great level. The effective internet marketing tools have allowed in
gaining a market advantage by showcasing the benefits to the society (Butler and Wilson, 2015).
B: Yes, the Billabong websites provide a lot of information about the surfing, skiing and the
skating industries. The information and knowledge related the products help to maintain good
relations with the consumers. Besides the services, if a website offers information then it will
help in targeting the customers through the excellent way. The organization can take sustainable
advantage by providing information of the products (Lewis, 2006). It will help to maintain an
effective and favorable relationship with its target customer. The significant of Billabong
websites are discussed as below.
1. It builds a network for developing sales lifeline- Billabong can make a strong market
position by managing and controlling the online sales. It will help to maintain a strong
relationship with customers.
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2. Communication is an excellent way to obtain market proficiency- It is the most
effective way through which a person can gain a competitive advantage by driving the
communication activity in the organization.
3. Reward faithful and trustworthy customers, and they will reward you- By rewarding
the trustworthy customers the organization can maintain the faithful relationship among
customers. In such way, they can build long-term sustainability and results. By focusing
on the customers Billabong can strengthen its marketing policies. It is a most innovative
process through which an organization can use in order to retain market
4. Trustworthy customers are best salespeople- It satisfies the customers and builds new
customers. By involving the brand with the organization it is possible to maintain a long
market standing. It is one of the most effective ways which creates a good market
position. Billabong must focus on developing products that will help in gaining a market
advantage (Bongiorno, 2008).
Activity 2:
Nestle is the largest food company in the world. The latest news of Nestle organization
on their news feed posted on Aug 16, 2017. The news talks about the chocolaty features of Kit-
Kat that has disclosed out of the world cooperation and collaboration with iconic Australian
designer George Perry was tagged with a middle name “Chocolate”. His actual name is George
Wesley Perry who is an American bassist, song writer, and producer. He is among the groups
like chocolate lay, Miami and still yoga band. The brand collaborated with the Australian
designer George Perry who will launch the wide range of kit- Kat chocolates in different flavors
and giving the design to them (Piringer & Baner, 2008)
The objective of this aspect is to let the chocolate lovers enjoy the essence of eating their
own personalized creation of Kit-Kat. The Kit-Kat chocolates in Melbourne central will design
and self-made hand crafted chocolates for customers who want a creative way to ‘take a break’.
The object of such collaborations will lead to increase and enhance in love for chocolates and
will keep them connected to their habitual features of being chocolaty. It will not only raise the
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demand for chocolate but also showcase the talent of interested consumers. By doing this, nestle
will achieve greater heights with the kind of products being made. The first segment of the
country, where the product was launched in Malaysia and where products like wafers were
highly in demand which gave the industry an idea to manufacture such products which made the
company profitable (Nestle, 2015).
The other aim of campaigning products was seen in Kuala Lumpur, Malaysia. Also, the
market later flourished in Thailand and Singapore. The next aim was to influence Japan and
which was done in 2014 then after in London in 2016. Malaysia has the permanent location of its
store in mid-valley. After researching about the company’s strategy of marketing I agree to the
fact that the company will take its stand and will be earning a profit in big amount. The
marketing strategy as shown is an innovative concept which will upgrade the upcoming market.
The aim for the brand is to create buzz and excitement among the people. The marketing strategy
being planned by the company is effective and efficient when I studied about it hence the
company will definitely achieve success for in the near future. The planning is being done and
the criteria being set fall under the growth which will allow the company to make profits. What
today a company demand is better staff to work, the potential power of an employee to generate
essential outputs and a profitable business, which is clearly achievable with such planning. The
report shows that it has already started its growth in the market with such concept of marketing
and will give go on as and when the idea takes a new concept to flourish. I feel so because this
company is already into existence in the competitive world and will take lesser time to promote
it's every new product. The name and fame of the company are such that it will make the
company face lesser barriers (Barrientos, 2012).
References
Barrientos, S. ed., 2012. Ethical sourcing in the global food system. Taylor & Francis.
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Bongiorno, F., 2008. The Seacoast of Bohemia by Peter Kirkpatrick. Journal of the Association
for the Study of Australian Literature, 8, pp.161-165.
Butler, R. and Wilson, D.C., 2015. Managing voluntary and non-profit organizations: Strategy
and structure. Routledge.
Lewis, D., 2006. The management of non-governmental development organizations. Routledge.
Nestle, M., 2015. Soda politics: taking on big soda (and winning). Oxford University Press,
USA.
Nicholls, A. ed., 2008. Social entrepreneurship: New models of sustainable social change. OUP
Oxford.
Piringer, O.G. and Baner, A.L. eds., 2008. Plastic packaging: interactions with food and
pharmaceuticals. John Wiley & Sons.
Sethi, S.P., 2012. Multinational corporations and the impact of public advocacy on corporate
strategy: Nestle and the infant formula controversy(Vol. 6). Springer Science & Business Media.
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