Report on McDonald's Global Business Environment and Strategies

This report analyzes McDonald's global business environment, focusing on the benefits and drawbacks of globalization. It explores the research objectives, which include understanding the global business environment, identifying benefits and drawbacks for McDonald's, and analyzing the impact of the global environment on the company's success. The report presents research findings on the knowledge of the global business environment, the different entry modes used by McDonald's (franchises, mergers & acquisitions, partnerships), and the benefits of globalization such as business expansion, increasing customer reach, and improved business operations. The report also highlights challenges and recommends strategies to mitigate environmental issues and cultural differences within the company. Overall, the report provides insights into McDonald's global strategy and its adaptation to the global business landscape.

“To analyse the benefits
and drawbacks of a global
business environment upon
business functions of an
organisation”. A study on
McDonald's

Objectives Of The Research
 To develop the understanding of the concept of
global business environment.
 To identify benefits and drawbacks of global
business environment for McDonald's?
 To analyse the impact of global business
environment on the success of business.?

Research Findings
(Theme 1: Knowledge and understanding about the
global business environment)
Q1) Are you have knowledge about the
global business environment?
Frequency
a) Yes 50
b) No 10
50
10
a) Yes
b) No

Theme 2: The different entry modes
through which McDonald's can globalised
its business
Q2) What are the different entry modes
through which McDonald's can globalised
its business?
Frequency
a) Franchises 25
b) Merger & Acquisition 20
c) Partnership 15
25
20
15
a) Franchises
b) Merger & Acquisition
c) Partnership

Theme 2: Benefits that globalisation
offers to an organisation
Q2 What benefits does
globalisation offers to an
organisation?
Frequency
Business expansion 15
Increasing customer reach 15
Improvising business
operations
10
Business expansion
Increasing customer reach
Improvising business operations
0
5
10
15
15 15
10
Frequency

Reflation
I am more happy that I got an effective opportunity to work over this
investigation which highly support in enhancing my capability as
well as skill throughout this study. While doing this research, I
found different number of risks or challenges including time and
cost which is limited.

Recommendation
 In order to reduce environmental issue, company
should maintain their different resource such as
technology, electricity, water etc.
 Culture different is also a big issue within a working
environment of McDonald's. In order to reduce such
issue, company should adopt different types of training
and development programs.