Case Study: Analysis of McDonald's HRM Practices in Ilford Branch

This research project presents an in-depth analysis of McDonald's HRM practices, specifically focusing on the Ilford branch. The study investigates the crucial role of employee motivation in driving organizational growth and success within the competitive fast-food industry. The project explores the significance of HRM in attracting and retaining employees through various motivational strategies, including monetary and non-monetary benefits, training programs, and transparent communication. Employing a qualitative research approach, the study utilizes both primary and secondary data to evaluate the effectiveness of McDonald's HRM policies. The findings highlight the direct correlation between employee motivation and enhanced operational efficiency, emphasizing the importance of HRM in fostering a positive work environment and achieving organizational objectives. The research also references the importance of HRM in maintaining employee satisfaction and retention, along with the adoption of various motivational theories and methods to increase productivity. The project concludes with a discussion of the implications of these findings for businesses seeking to improve their HRM practices and achieve sustainable growth. The project is a valuable resource for students and professionals interested in understanding the complexities of HRM within a real-world business setting.

Research Project
(Analysis of Mc Donald's HRM
practice:A case study in Ilford
Branch)

Abstract
This particular research addresses the issue of human resource motivation that is considered as
one of the key aspect of an organisational growth and success. Motivation is recognised as the
most essential concept in human resource department as the major consideration of human
resource department is to motivating their employees for attainment of higher growth through the
betterment of employees contribution. Motivation is required for each individual to be sustain at
a place for long time, thus this is the major reason,business organisations are concern over
spending a huge amount on providing training sessions to the respective employees in respect to
attaining better performance, which may result in higher growth and success of the firm. This
particular project is based on the case study of Ilford Branch of McDonald's it is a large business
organisation which deals at global level and famous for its higher qualitative facilities in food
and beverages. This is a largest American food chain, which has its prior concern on attaining
higher growth and success within the commercial centre, the company has concern over
encouraging employees in respect to improvising the operations of firm for attainment of higher
growth and success.
The report into consideration is basically conducted to analyse the importance of
employees motivation for the growth and development of an organisation. The study is effective
in exploring the idea and knowledge base of learner and researcher towards the aspect of
motivation and how it will be benefited for the attainment of long term growth. The research into
investigation is of qualitative type as it consists of qualitative means to analyse the collected
information on which the overall exploration is based. However, both primary and secondary
data has been collected in order to address the formulated aim and objectives.
From the analysis of the project it has been concluded that Motivation is a key aspect
which has a huge impact over the operations of firm in proper manner. Organisations are focused
on attracting employees through providing them extra monetary and non- monetary benefits to
their employees in respect to sustain them for long run of business operations. This is the best
possible way for an organisation to motive employees for betterment of their operations and
functions.

Table of Contents
Abstract ...........................................................................................................................................2
TITLE: ............................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................8
Research Methodology..................................................................................................................17
Research Setting........................................................................................................................17
Participants................................................................................................................................19
Materials....................................................................................................................................20
Procedures.................................................................................................................................21
Results ...........................................................................................................................................23
Discussion and Conclusion ...........................................................................................................39
References .....................................................................................................................................42
Appendix .......................................................................................................................................46

TITLE:
“To analyse the motivational practices of Human resource management within
organisation”. A case study on Ilford Branch of McDonald's.
Introduction
Overview of the Research
Motivational practices are considered as the most essential aspect of human resource
management, thus in an organisational work place the prior motive of organisational
management is to motivate their employees in respect to attaining higher growth and profitability
(Altinay and et. al., 2019). Human resource management is considered as a strategic and
coherent approach for the proper assistance if an organisation's most important assets like men-
force or resources. Employees are the key assets, who collectively or individually contributes
their significant efforts in attainment of organisational desirable aims or objectives. Human
resource is refers as one of the most essential aspect of an organization or its operations.
Potential activities carried out within an organization are controlled, assist and held by the
contribution of human resources. It performs vast role in the development of organization or its
operations beneficially. In this modern business environment competition is so high and the
potential concern of each small as well as large business enterprises is to encouraging their
workforces through applying various motivational practices like incentive, on the job training,
compensation, extra monetary or non monetary benefits etc. Human resource management is a
crucial aspect which is required to be considered by organisations in respect to proper
management of their organisational operations and function. The key role of human resource
management in any small as well as large business concern is selection and recruitment,
planning, training, development program for its old as well as new employees and encourage
them to moving forward towards right direction to attain personal and organisational goals.
Increasing numbers of job satisfactions and organization efficiency is the phenomenon of human
resource motivation (Ariffin and Omar, 2016). Managing the level of motivation of employees
within a business is varied through other actions that are carried out in the business and based on
different sort of project. The major focused area of human resource department within an
organisation is to improvising its workforces through hiring well skilled and talented people
within the work place. The overall operations of Human resource department is handled by
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human resource manager. Encouragement is determined as the strength of an individual to make
them able to select potential work as per their choice, to stay and work hard in the granted
position. The value of motivating employees is significant at all level of any business firm.
Motivation of workers in any sort of organization has a key role in human resources management
in which extra salaries/ incentives are the main tools that are used by organisation to motivate
their employees for their good work or attempts. In this particular research project Ilford
Branch of McDonald's is the chosen organisation which is a classic, long running fast food chain
which is basically known for its burgers, fries and Shakes (Armstrong and Taylor, 2014). It is a
service industry, which is widely concern on providing effective facilities and offerings to their
potential customers in respect to retain them for long run of business operations. The major focus
area of the management within McDonald's is to motivate employees through providing them
effective services and benefits in regards to making appropriate development in their offerings
and services. Employees are the key source of a organisation as the growth and development of
an organisation is based on the contribution of employees or workers. Human Resource
Management (HRM) has progressively recognised as a source of competitive advantage, thus
employees, and especially their knowledge plays vast role in enhancing organizational
capabilities or operations (Baker and Magnini, 2016). The project contains the study about the
motivational practices of Human resource management within organisation. In this aims and
objectives are prepared to assist the overall investigation in right direction. Literature review will
be conducted for the purpose of developing knowledge in the specified area of study with the
support of proper methodologies. Along with this proper findings will be generated through
conducting primary as well as secondary research.
Background of the Research
In present scenario each company is surviving for its better performance in a
competitive environment where satisfaction became a core aspect for both employer and
employees. For smooth functioning of managerial activities and providing a job satisfaction,
human resource management is playing vital role. HRM is needed for all departments of an
organisation i.e. finance, production, marketing, accounting etc. Motivation is the important tool
for Human Resource Management and Motivated employees are the backbone and lifeblood for
the organisation, therefore HRM and motivational practice has direct relationship in order to
attain company's goal. Motivation can be either in monetary or in non-monetary term, it depends
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upon the employee attitude towards work. Some of the methods of motivation are sufficient
wages, salary, good working condition, transparency in communication, equality, performance
appraisal etc. There are various theories and methods to motivate employees which is adopted by
HRM like Maslow hierarchy, VROOM, Herzberg Theory etc. In multitude of option, company
cannot stick to one method. HRM will keep on adapting an appropriate motivational methods
which increase the productivity of company. It enable the employees in several terms like
employee commitment, satisfaction, increase efficiency etc. If employees are motivated and
satisfied with their work then it increase the employee retention (Barbera, 2014). In context to
this McDonald's branch in Ilford gives an importance to motivation in order to obtaining the
organisational goal effectively and efficiently. McDonald is one of the American fast food
company which established in the year of 1940. Its original headquarter in Illinois,Chicago. It is
mainly known for burger, chicken products, French fries, soft drinks etc. McDonald is always
concerned about the satisfaction of customers as well as the workers. That's the main reason its
productivity is increasing day by day effectively. McDonald is one of the largest private
employer with 1.9 million employees and 1.5 million workers work for franchises. In McDonald,
they have excellent strategy of human resource management as they believes in both monetary
and non-monetary motivation system. Their main priority is to encourage the employees by
evaluating their work and providing payroll, bonus, incentive which brings equality among
employees. Apart from this they identify the skills of an individual and improves their talents by
providing good training. McDonald signifies their employees as the major assets which plays
vast role in the growth and development of the firm within the commercial centre. While taking
any major decision, manager always gives the freedom to subordinates of sharing their views,
opinion which shows that there is a transparency in communication. Transparent communication
also brings a strong and healthy relationship between manager and employees. It provides the
opportunities to employees in order to show their capability which encourage them to work
passionately (Boer and et. al., 2017). They just not preparing a platform for employees but also
they provides various benefits to them. However, for obtaining the maximisation in profits,
company should focus on employee satisfaction by encouraging and motivating the employees.
Significance of the Research
The present investigation work focuses on one of the most essential topic of Motivational
practices. With the help of this present study, investigator tries to verify whether there is any link
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in between the HR policies or practices of any company and motivation level of the new and old
workers. This is a wide area of research which provides an effective knowledge base to the
learner to enhancing their idea in regards to the specified area of study. Human resource
management is a crucial aspect which is requires to be understand by individuals in the context
of conducing business or its operation. The scope of this research is very wide, therefore, to
reach at the more accurate findings the potential purpose of the existing study is limited to
McDonald's.The work will measure whether the organisation's policies are effective enough to
keep the workforce encouraged at the working environment (Bouranta, Psomas and Pantouvakis,
2017). The potential motive of each small as well as large business enterprises is to maintaining
its workforces in respect to proper execution of organisational operations and functions. The
management of an organisation requires to encourage their employees for contributing their
significant efforts in attainment of organisational aims and objectives. The potential significance
of this research is to exploring the idea and knowledge base of learner in the specified area of
study, thus the widen knowledge helps them in attaining growth in their future projects.
Rational of Research
In this research it focus on the topic of “To analyse the motivational practices of Human
Resource Management within organisation”. One of the essential function of HRM is motivation.
Company architects the motivational system to encourage employees in performing productively
and also to attract potential candidates. The importance of motivation is observable at all level of
company. If company has highly motivated employees then things becomes much easier and can
attain the objective easily (Bratton and Gold, 2017). When an employee is motivated, it not just
affect the productivity positively but other factors are also affected like good working
atmosphere and satisfaction of worker. But if an employee is feeling demotivate then it impact
negatively in company and also it stops the growth of an organisation. In case of demotivation,
employees just try to minimal their work and get involved in other activities which impact the
company's productivity. Some of the effects of demotivation of employee is increase in
employee turnover, poor communication, increase in attrition which disturbs the profitability of
company. When manager has lack of trust on employee it effect the employees morale which
leads to absenteeism of subordinates. In order to increase the proficiency of a company, manager
has to be more concern about subordinates motivation. First and foremost thing is that respecting
the employee's values, ethics and treat all the workers equally which enable the workers to work
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more enthusiastically. Apart from this employer should be empathetic and while taking decisions
it should provide the fair decisions. Furthermore, company should provide fair salary, bonus and
incentive and take appropriate actions to improve the weaknesses of employees (Brewster and et
al., 2018). This research is written on researcher's own interest to recognise the importance of
motivation within organisation. Its not only for researcher but also for scholars to gain
information which enable them to improve the profitability and productivity of an organisation.
Research Aim:
This recognised as the most essential part of research, as it is necessary for the
investigator to be focused towards the aim in respect to providing a significant direction to the
researcher to carry out the investigation work in right direction (Cascio, 2015). It also recognised
as the predetermined statement in which the issue of research is mentioned in clear or concise
manner. This section of the investigation plays significant role in determining the variables of the
research in a statement form, which provides a clear vision to implement all investigation
activities in appropriate manner. The potential aim of this particular research is “To ascertain the
impact of motivational practices of Human resource management on profitability of
organisation”. A case study on Ilford Branch of McDonald's.
Research Objectives:
An investigation objective is considered as a clear, concise, declarative statement that
provides appropriate direction to the researcher to investigate the variables under a study. This
section is effective in describing the variables in different statements as to analysing each in
proper and descriptive manner (Chang and Teng, 2017). This part is interlinked with the aim of
the research thus this assist the researcher in moving forward towards right direction to reaching
at the potential outcome or results. The significant objectives of this existing investigation is
associated as below:
 To understand the significance of motivating workers in McDonalds.
 To analyse motivational practices adopted by McDonalds operating in the hospitality
sector of UK and their effectiveness. To evaluate impact of motivated employees on the profitability aspect of McDonalds.
Research Question:
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A research question is recognised as the fundamental core of an investigation work. It
basically focuses on analysing the app research aspects that covers the aim and objectives of the
research in appropriate manner (Davis and et. al., 2018). This part of the research is appropriate
in conducting the section of literature review through analysing the views of various authors and
writers. Effective research questions that specify the aim and objectives in effective manner are
evaluated as below:
 What is the significance of motivating workers in McDonalds?
 What motivational practices adopted by the McDonalds operating in the hospitality sector
of UK and their effectiveness? What is the impact of motivated employees in the profitability aspect of McDonalds?
Time Scale
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Literature Review
A literature review is considered as an account of what has been published on a topic by
accredited scholars and researchers. This is the most essential part of the investigation as it
provides an in-depth analysis on the research issue through discussing the opinion and
perspective of various authors and writers (Esfahbodi and et. al., 2017). A literature review
contains a critical analysis and the integration of data through a number of sources and
consideration of any gap in the literature and possibilities for future purposes. In this section data
and information has been gathered through secondary sources like books, journals, published
articles, newspapers etc. In this past research project related with similar area of study will also
helps the investigator in analysing the correct path way to implement research activities in proper
manner. This part is also appropriate in developing an in-depth theoretical framework, which
helps the learner and researcher in effectively analysing the research issue in the manner of
addressing it is proper way (Ford, 2014). In this part a proper discussion has been made through
determining the perspective of various authors and writers as to addressing the issue in
systematic manner.
The Application of Maslow's Hierarchy of needs Theory on Ilford branch of McDonald's.
This theory is based on human behavioural motivation. Maslow divided these theory into
two parts that is Higher order needs and lower order needs. The lower level need first satisfied
after then higher level need will satisfied. Maslow believed that these needs plays an important
role to motivate employees and it is vary from person to person. As some gives importance to
self-esteem need instead of safety and security need and this is totally depend upon the needs of
the individual. The McDonald's have an effective motivation approach to motivate, enhance their
employee's performances and hence increase overall productivity. The McDonald's applies this
theory in their organization by following aspects which is given below:
 Physiological need:- There is a flexibility of shift timings in McDonald's with simple
and specific work hours because this shifts timings allows employees to have a complete
balance between life and work as they can give more time to their families and build a
strong relationship with them. As the McDonald's stores available at every cities and
town so, it is convenient for the employees to get job at nearby McDonald's from their
house location. This satisfies their physiological need and motivate them to work
efficiently.
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 Love and Belonging Need: In McDonald's there is no fear among employees to
communicate with their managers and also managers welcomes the idea and feedback
from employees. Through, this they both maintain a faithful relationship with each other.
 Self- Esteem: While working in McDonald's they offered self- growth and self-
empowerment through training and development and they have practice to work in teams
through this whole team remain productive which boost their self-esteem.
 Self-actualization: In McDonald's employees are free to solve their work related issues
by themselves, aim is to make them think out of the box and find solutions. Safety Need: There is not such need exist for the employees in McDonald's because
they don,t have any type of contracts to assure long- term employment.
The significance of motivating workers in hospitality industry
Hospitality industry is one of the fastest growing industry all over the world. The industry
faces a lot of challenges as the competition in this industry is very high. Rapid changes take
place in this industry. For facing such challenges the employees of any organisation plays a very
important role. Employees in the hospitality industry needs to be motivated in an appropriate
manner so that they are able to face such challenges in an effective way and can help the
organisation to overcome the problems in a best possible manner. According to A.Kulkarni and
V. Umashankar, the survival of the organisation in hospitality industry is very much necessary.
To do so some strategies like increase in incentives, monetary and non monetary benefits are
given , to attract, retain employees and motivate them.
The significance of motivating employees in hospitality industry in context to Ilford
branch of Hospitality Industry are given below -
 Working under pressure- In the hospitality industry the work load is high because this
type of industries faces a lot of challenges so to overcome such challenges employees
needs to be motivated properly. It is seen that some employees perform better under
pressure which means some employees are motivated through negative motivation in in
hospitality industry while some gets motivated through positive motivation. So the
management must know how to motivate their employees. Almost 70 percent of the
managers of McDonald's thinks that employees work hard under pressure. This means
motivation is very important for the employees to extract work from them.
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