A Comparison of Online and Traditional Advertising Methods

This essay provides a comparative analysis of online and traditional advertising methods, highlighting the shift towards online platforms due to technological advancements and the fast-paced nature of modern life. It discusses how online advertisements on social media platforms like Facebook, Twitter, and Instagram are designed to attract users and encourage interaction, citing examples from BreadTalk and Amazon to illustrate different approaches to online advertising. The essay emphasizes the advantages of online advertising, such as its engaging content and the ability to reach a wider audience quickly, while also acknowledging the limitations of traditional advertising due to time constraints and user interruptions. Ultimately, it concludes that online advertising offers greater opportunities for creativity and effectiveness in reaching target customers compared to traditional methods.

Running head: Online advertisement and traditional advertisement
Online advertisement and traditional advertisement
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1Online advertisement and traditional advertisement
In the era of technological advancement, the online advertising over social media
platforms and online portals has taken a major place in comparison with the traditional
advertising. With the advancement of internet, most of the people remain active over social
media than the traditional media like television or radio as they lead a fast-paced life (Ellis,
Satish and Philip). Addressing that business emphasizes more on online advertisement than on
traditional media based advertising so that they can reach out to maximum customer base with
minimal effort.
Based on my experience, I will elaborate how the online advertisement works while
drawing a comparison with the traditional way of advertisement. Generally over the social media
platforms like Facebook, Twitter, Instagram etc, advertisements are featured under the section of
news where users feed other posts of their friends. The online advertisements are created in an
effective way so that users get attracted to the advertisements and become persuaded to use the
service or the product that is featured in the advertisements. One of the most effective advantages
of online advertisement is that it allows the users to give feedback while encouraging an
effective communication between the user and the business (Logan). In order to discuss in a
more detailed manner, two recent posts can be discussed where two different kinds of products
had been featured for the purpose of advertisement.
In the first advertisement, BreadTalk features their new product range. The advertisement
used the picture of the product in a way that it draws the attention of the food lover. Additionally,
the advertisement features other offers and discounts so that it target the customer in an effective
way. A video was posted along with the photo showing the entire process making of the product
that is red-hot Pork Fire Flosss. The video was accompanied with a voice tone that encourages
more the user so that he or she can feel one-one interaction. Such posts come in my news feeds

2Online advertisement and traditional advertisement
since similar posts were liked by me. In the other post, Amazon features their end of season sale
that is about to begin. The advertisement features a complete look for both the female and male
while highlighting maximum 80% sale. The taglines used in the advertisement were, “Irresistible
Deals!”, “Get upto 80% off on branded products”. Naturally, people get attracted by 80% off on
branded garments. However, the mention of ‘upto’ signifies that the maximum discount will be
offered 80% and there will different ranges of discounts starting from maximum 80% to
minimum of 1%. As mentioned earlier, in the comment box, the users were welcomed to post
their queries regarding any confusion related to the offer.
From the above analysis of the two posts, it can be said that both of the posts advertised
the products in a different manner. While BreadTalk gave more efforts on featuring the video of
making of their signature dish red-hot Pork Fire Flosss, Amazon focused on featuring the
discount range that it would offer (Ellis, Satish and Philip). In both of the cases, similar posts of
brands like Club Factory and MacDonald’s were previously liked by me which is why the
advertisement of BreadTalk and MacDonald’s featured in my news feed.
Beside of differences, there were similarities between the two posts. Both of the
advertisements intended to attract as well as persuade the target customer in order to use their
products and service (Logan). Engaging contents were used in the advertisements which would
easily persuade the users. Thus it can be said that a wide range of scopes for being creative with
the content of the advertisement are there in comparison with the traditional advertisement.
In order to conclude, it will be apt to assert that scopes of advantages are huge in case of
online advertisement over the traditional advertisements. In today’s world, people live a fast-
paced life, thus they hardly get some time to watch television or even if they watch they

3Online advertisement and traditional advertisement
generally avoid watching advertisements since it causes interruption. With the technological
advancement, social media brought revolution in the space of advertisement so that businesses
can reach out to maximum customer base within less time. The major advantages of online
advertisement are: it takes less time from the users to watch the content and the other one is that
it uses engaging content in a colloquial language which easily persuades the users.

4Online advertisement and traditional advertisement
References
Ellis, John R., Satish Katiyar, and Philip Michael Smolin. "Enhanced online advertising system."
U.S. Patent No. 8,768,766. 1 Jul. 2014.
Logan, Kelty. "And now a word from our sponsor: do consumers perceive advertising on
traditional television and online streaming video differently?." Journal of Marketing
Communications 19.4 (2013): 258-276.