Pandora's Marketing Mix: Product, Price, Place, and Promotion Analysis

This report provides an analysis of Pandora's marketing mix, a leading fashion and jewelry brand. It examines the seven elements of the marketing mix: product, price, place, promotion, physical evidence, people, and process, with a focus on how Pandora utilizes these elements to create and maintain its brand. The report details Pandora's product offerings, including charms, necklaces, rings, earrings, and bracelets, highlighting the high-quality materials and craftsmanship. It also discusses Pandora's market position, history, and global presence, including its sales figures and manufacturing processes. The conclusion emphasizes the importance of innovation in maintaining product quality and relevance in the market. References to academic sources support the analysis of marketing mix strategies and their impact on firm performance.

Marketing mix helps an organisation to analyse the
brand's place, promotion, product and price. This
information is used for making new strategies and
plans in order to make more profits and money. The
seven factors included in marketing mix are
Product, price, place, promotion, physical evidence,
people and process. Product is an element which
covers different items that a company offers.
Pandora is a company that is associated with
lifestyle as well as retail industry. This mainly deals
in stones and jewellery. This company has started
in the year 1982 by Per Enevoldsen. This company
covers third position in the global arena in context
of sales figure. This company has created niche
place for its products by working actively and
providing high quality items. This company has
shipped more than 100 million of pieces through
crafting facility.
This company also offers charms that consists of
dangles, safety chains, spacers, clips, etc. Pandora is
one of the most popular and leading fashion and
jewellery brand across the world. This company
offers great products by working effectively and
providing high quality products. The products offered
by this organisation are handmade gems which are
made by talented and skilled workforce. This
organisation provides high quality trustful gems and
excellent high quality products are used like glass,
jewels, pearls, handmade stones, sterling silver,
calfskin, etc. Pandora also offers charms, necklaces,
rings, earnings and bracelets.
Marketing mix
INTRODUCTION
Product (marketing mix)
of Pandora
CONCLUSION
From the above discussion it is concluded that marketing
mix is an essential factors that helps in analysing the value
of company. The products offered by Pandora organisation
are of high quality and for continuing this, it is important for
it to innovate the services and products offered.
REFERENCES
Ramani, N. and Srinivasan, R., 2019. Effects of
Liberalization on Incumbent Firms’ Marketing-Mix
Responses and Performance: Evidence from a Quasi-
Experiment. Journal of Marketing, 83(5), pp.97-114.
Sulaiman, J. and Syahrivar, J., 2018. The Influence of
Marketing Mix 4A and Ethical Consciousness towards
Ethical Consumption.