A Comprehensive Analysis of Sales and Promotion Schemes of Pizza Club

This report presents an analysis of the sales and promotional schemes employed by The Pizza Club. The study utilizes a mixed research design, combining quantitative and qualitative methods to assess customer perceptions of the restaurant chain. Quantitative data was gathered through a survey q...Read More

Running head: AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
An Analysis of Sales and Promotion Schemes of Pizza Club
Name of Student
Name of University
Date of Submission
Author Note

AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB 1
Executive Summary
The study is an investigation of the, sales and promotional strategies and schemes of The
Pizza Club. It utilises a mixed research study design to study the responses of customers of the
restaurant chain. It applies quantitative and qualitative techniques to analyse and infer upon the
data collected from the customers using a survey questionnaire and interviews. It concludes that
Pizza club’s main business is done through deliveries and it needs to focus on improving its in-
restaurant service and facilities as well as increase its employee count and number of outlets to
tackle the growing demand for pizza.

2AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Table of Contents
Introduction......................................................................................................................................3
Aims.................................................................................................................................................3
Data Collection Methods.................................................................................................................4
Discussion........................................................................................................................................6
Quantitative Analysis...................................................................................................................6
Qualitative Analysis...................................................................................................................11
Themes...................................................................................................................................12
Conclusions....................................................................................................................................16
Recommendations..........................................................................................................................16
References......................................................................................................................................17
Appendix........................................................................................................................................18

3AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Introduction
Promotional strategies and the decision making process that goes into its determination is
a task which requires a lot of insights. Insights such as these come from knowledge regarding
customer preference and emerging trends in the market. Quantitative data analysis has proven to
be an invaluable tool to serve this purpose of providing insights about the market, its challenges
and scopes (Cooper & Schindler, 2014). The customer service industry is vulnerable to customer
perceptions which in itself is complex, subjective and contextual. Therefore traditionally
qualitative analysis had been used to gather insights in the associated fields as well. Mixed
research studies have therefore been found to be valuable in providing both hard core fact based
generalized insights as well as contextual in depth understanding of the phenomena being studied
( McCusker & Gunaydin, 2015).
The company under study is one whose business is based on customer service. This paper
is a study of the ensuing customer perceptions in response to the existing schemes as designed by
the company Pizza club. It also explores tentative modifications to the existing schemes based on
the information provided by the participants from whom data has been collected. The study
follows a mixed research design of both quantitative and qualitative methods and in addition to
the quantitative analysis conducts a thematic analysis on the transcripts of a series of interviews
of customers who use products and services of the brand.
Aims
The aim of this study is to gauge the ratings and prevalent opinions of customers and then
use the results of the analysis to identify key strengths and weaknesses that exist in the

4AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
promotional and operational levels of the Pizza Club and provides some recommendations on the
basis of insights gained off of the analysis.
Data Collection Methods
The study used a mixed researched method using both a quantitative approach as well as
a qualitative approach to gather and deliver insights regarding the promotional schemes and sales
of the brand Pizza Club.
The quantitative part of the study was done using data collected through a survey
questionnaire that was designed utilised a set of closed ended questions enquiring about
customer history with respect to the brand, opinions, preferences and recommendations. The
questionnaire and the data collected have been included in the appendix section. The
questionnaire was distributed among the customers and twenty five responses were received on
the basis of which some quantitative measure were computed to get a picture of the scenario
under study (Heeringa, West & Berglund, 2017). The variables upon which data have been
gathered include, “Where have you heard about The Pizza Club?”, which was nominal scale with
“advertisement”, “social media”, “word of mouth” and “others” as categories, “Are you satisfied
with The Pizza Club’s services and products?”, which was ordinal with “not satisfied”, “good”
and “excellent” as ordered categories, “Are you satisfied with the different deals of The Pizza
Club?”, which was also ordinal with four ordered categories, namely, “ dissatisfied”, “average”,
“satisfied” and “very satisfied”, “How would you rate the quality of The Pizza club products?”,
which was ordinal with four ordinal levels, namely, “not good”, “good”, “very good” and

5AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
“excellent”, “Compared to other companies what do you think about the price levels at The Pizza
Club?”, which was again ordinal with “low”, “average” and “high” as levels, “What makes The
Pizza Club stand out from the competition?”, which was a nominal variable with “taste”,
“quality” and “price” as categories, “How long have you used products from The Pizza Club?” ,
with four ordinal levels, “never”, “less than six months”, “between six months and a year” and
“more than a year”, “How likely are you to recommend our products/service to others?” , with
three ordered levels, namely, “likely”, “unlikely” and “very unlikely”, “Please suggest how we
can improve our products/services to better serve you?” which has listed nominal categories,
viz., “Improve quality of food”, Improve aesthetics of surroundings”, “Increase quantity of the
food” and “Decrease the price of services and products” and finally, the last variable was, “Are
you satisfied with our delivery service?”, which had four ordinal levels, namely, “Dissatisfied”,
“Average”, “Satisfied” and “Very Satisfied” (Rumsey & Unger, 2015). Additionally an interview
was conducted on selected participants, the transcripts of which was used to conduct qualitative
analysis to get an in depth context based understanding of how the present schemes of pizza club
might affect the customers and how it could be improved. The transcripts of the three
participants considered for this stage of the analysis have been also provided in the appendix
section of the paper. A thematic analysis of the data was done through grounded theory
approach.
The data was collected from the participants after letting them know of the motivations
and implications behind the rationale of the study and acquiring consent to use data contributed
by them as per ethical guidelines (Neuman & Robson, 2014). The customers involved in the
quantitative data collection process were assured of anonymity and their identities were not

6AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
retained and participants of the qualitative interviews were made fully aware of the reasons for
the interview (Moser & Kalton, 2017).
Discussion
Quantitative Analysis
The data collected via the survey questionnaire, an exploratory analysis was made and the
descriptive summary measures were used to understand the position of Pizza Club as per the
perceptions of the respondent customers as has been discussed in Cox (2017). The findings and
implications are discussed hence.
Based upon the data collected via the questionnaire, it was found that 44% of the
respondents had come to know about The Pizza club through advertisements and 28% had come
to know about it through word of mouth. It is thus inferred that the advertisement campaign had
been successful in gaining attention of its potential customers since out of all the customers
majority have reported to have been made aware of Pizza club via its advertisement
campaign(Ragsdale, 2014). Additionally, it seems that Pizza Club has been managing to gain
considerable attention through recommendations by its customers as well. The following chart
depicts the situation in this light.

7AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
44%
12%
16%
28%
Where have you heard about pizza club?
Advertisement
Others
Social media
Word of Mouth
Figure 1
The performance of the business in regards to customer satisfaction was found to be
good, with 20% of the respondents of the survey rating their satisfaction with Pizza Club’s
services and products as “Excellent”, 68% rating it as “Good” and only 12% rating it as “Not
Satisfactory”. The following chart ,computed in MS Excel, graphically shows the situation.
20%
68%
12%
Are you satisfied with pizza club services and
products?
Excellent
Good
Not satisfied

8AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Figure 2
Only 8% out of all the respondents of the survey questionnaire reported to be dissatisfied
with the different existing deals by Pizza Club. It is thus suggested that pizza club has been
performing well in this aspect of its marketing scheme.
48%
8%
32%
12%
Are you satisfied with the different deals of pizza
club?
Average
Dissatisfied
Satisfied
Very satisfied
Figure 4
Quality wise The Pizza Club has been observed to be rated positively by the respondents
with 8% rating is as excellent, 28% rating it as very good and 56% as just good and only 8% as
not good.

9AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
8%
56%
8%
28%
What about the quality of pizza club products?
Excellent
Good
Not good
Very good
Figure 5
For people who were dissatisfied, the causes for their dissatisfaction were. Based on the
suggestions for the Pizza Club, 35.71% of the respondents claiming that improving aesthetics of
the surroundings of the restaurant and improving the quality of the food was found to be the top
suggestions made by the customers who rated themselves neutral or dissatisfied by the Pizza
Club.

10AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Improve quality of
Food Improving
aesthetics of the
surrounding
Quantity of Food Decrease Price
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00% 35.71% 35.71%
21.43%
7.14%
Suggestions by less than satisfied customers
Figure 6
The delivery service by the Pizza Club was however rated in a more favourable light by
the less than satisfied customers suggesting that the cause for dissatisfaction was unlikely to be
the delivery service. Only 14.29% out of all less than satisfied customers rated the delivery
service as dissatisfactory.
Average Dissatisfied Satisfied Very satisfied
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
42.86%
14.29%
35.71%
7.14%
Are you satisfied with our delivery services?

11AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Figure 7
Again considering the opinions of the customers participating in the survey who reported
that they were satisfied or more than satisfied, it was found that Price was rated as the foremost
reason that they feel the Pizza Club has an edge over its competitors with 54.55% of the
respondents claiming so, followed by taste of its food with 27.27% of votes and then quality with
18.18%.
Price Quality Taste
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00% 54.55%
18.18%
27.27%
What makes us stand out from the competition?
Figure 8
Qualitative Analysis
Three customers of the Pizza club were chosen to be a part of an interview to understand
in depth their feelings about the chain of restaurants regarding their experience as a customer of
the Pizza club so far. Following the directives for identifying the relevant topics in thematic
analysis as per Glaser(2016), the participants were asked a series of open ended questions
regarding how many times they had visited a pizza club restaurant before and with whom and
their preferences in terms of the restaurant’s services, products and recommendations.

12AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
The transcripts were studied and based upon the identified similarities and notable
discrepancies in the answers, using techniques of open coding, axial coding and selective coding
five themes were identified that underlay the conversations between interviewer and
interviewees (Graue, 2015).The themes identified upon analysis of the transcripts has been
discussed in the following section.
Themes
The five main themes found to be emergent from the conversations of the participants
are, Value for price product related to the pricing scheme of the pizza club in comparison to the
quality of their products, Services in relation to the quality of their delivery service, service time
and service quality in general, Offers and Discounts in relation to the offers they provide, Outlet
facilities in relation to the general facilities of their physical outlets and the Rising demand for
pizza which relates to the market opportunities of their line of business.
Value for price product
A frequent point that came up within the course of the interview process was how Pizza
club offers pizza which are affordable and yet maintain a quality standard product which taste
good. The participants all agreed upon the point that Pizza club products are “pocket-friendly”
and “tasty”. A participant in relation to this point said,
“The price is very reasonable according to the quality of pizza, which the pizza club delivers. I
have visited other well-known pizza shops but they charge higher prices for the same amount of
pizza with same quality compare to pizza club”

13AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Considering the prices of the other competitors, the participants seemed to unanimously
agree that Pizza club stands out as the top choice when prioritizing taste subject to quality and
price of the product. Another interviewee expressed this point in the following quotes,
“I like its taste. Based on its price, quality and taste, pizza of the pizza club is better compare to
the same product of other shops.”
“Cheese oozing pizzas with soft crust and outstanding combination of quality service at a pocket
friendly price…”
Services
Regarding the quality of service of the Pizza club, a number of aspects were discussed.
Delivery service, Service time and behaviour of the servers and employees with the customers
were all brought under discussion. It was revealed from the analysis of the conversations that
Pizza Club maintains quality delivery service which is fast and also includes incentive offers. It
therefore received praise from the participants.
“They deliver items within time and sometimes they give free beverages to their regular
customers and offer free delivery charges.”
The service time however was criticised to be slow, although behaviour of the employees
were praised to be accommodating and pleasant.
“However, I would recommend that if pizza club could reduce their service time, then it would
have helped the firm largely to serve large number of people at comparatively lower time.”
It seems that although the participants felt a bit discomfort regarding the delayed service
time at the restaurants themselves, the employees managed to make up for it by their good

14AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
behaviour while tending to the customers. This was also quoted to be one of the reasons that a
participant felt that draws new customers and keeps old ones as expressed from the following
quotes,
“They always try to maintain a good relation with their old and new customers.”
“…where employees are always ready to serve you with their best possible service.”
A notable point is that although service time for customers visiting the restaurant outlets
was negative, the one for delivery and take away was quite positive, suggesting that a lot of their
orders are ordered in by the customers.
Offers and Discounts
Another topic frequently addressed and that became emergent as a theme in the
interviews was the incentives, discounts and offers that Pizza Club indulges its customers in. It
was emphasized that Pizza Club has impeccable record of treating its customers well and it is
further supported by the revelation that it pays particular attention to its regular employees by
providing complementary services to its regular employees and regularly indulges its customers
with discounts, offers and deals. A regular customer thus revealed in his interview,
“They deliver items within time and sometimes they give free beverages to their regular
customers and offer free delivery charges.”
“…they provide some discounts on pizza to their customers for one hour daily.”
Outlet facilities

15AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Regarding the available facilities of the Pizza Club’s physical outlets, the participants
expressed that in general the outlets are small and lack space. However not all viewed it in a bad
light, a participant in particular referred to the outlets as “quaint” and private due to the limited
number of people the outlet accommodates. This however was viewed as inconvenient by others
owing to their lack of opportunity to take big groups consisting of friends and family to visit and
enjoy.
“Their service is very good. However they could work on improving the space of their
restaurants as they are often too small and thus it sometimes becomes a problem when I’m
visiting with a large group”
“..it should have outlets with larger area. ”
Another point that was suggested by a particular participant was that the menu could use
a bit more variety of vegetarian items to accommodate those who prefer it.
“As people are becoming very health conscious and some customers prefer to eat veg-items, it is
essential for this shop to enhance product varieties.”
Rising demand for pizza
A very obvious theme that emerged out of the interview transcripts is the increasing
preference for pizza that all the participants expressed. The participants revealed themselves to
be frequent consumers of the product and emphasized their love and appreciation for the food
item.
“Pizza club is going to be very popular within few months as the demand of their pizza is
increasing significantly.”

16AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Relating this them it is thus evident that the restaurant chain would do well to increase the
number of outlets. This was also pointed out by another participant who said,
“Hence, to meet their increasing demand, it is beneficial for them to open new outlets in some
other cities and also at the same city, which has large population”
Reviewing the aforementioned themes, a theory about the core underlying picture was
identified (Zhang & Wildemuth, 2016).It seems that strong points of Pizza Club include its fast
and efficient delivery services, however perhaps this is associated with the small size of its
outlets and delayed service time there, since much of the effort is spent after meeting the delivery
orders. Pizza being a product which is fast gaining popularity among the people is thus becoming
a lucrative business avenue and this opens up a lot of opportunities for expansion for their
business.
Conclusions
The study hence concludes that Pizza Club is dependent on it delivery orders to a large
extent .It is affordable and maintains taste and reasonable quality for the price it offers. It has
been relatively successful in gaining customers through its promotional drives. Owing to
growing demand for pizza, Pizza Club has a good potential for business growth provided it
works on its weaknesses, especially by focussing its attention on its services and improving the
available facilities at its restaurant outlets.
Recommendations
Based on the results and conclusions it is suggested that Pizza club would benefit from
designing its outlets so that it is more spacious and could accommodate more customers and
include special facilities for children and pets. It could also employ more people to tend to each

17AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
outlet in order to balance the delivery orders and the customers present at its restaurants. This
way it could improve its service time for the in-restaurant service. Additionally, it is
recommended that they expand their chain of restaurants and establish more outlets around the
city to meet the growing demand for pizza.
References
Cooper, D. R., & Schindler, P. S. (2014). Business research methods.
Cox, V. (2017). Exploratory data analysis. In Translating Statistics to Make Decisions (pp. 47-
74). Apress, Berkeley, CA.
Glaser, B. G. (2016). Open coding descriptions. Grounded Theory Review, 15(2), 108-110.
Graue, C. (2015). Qualitative data analysis. International Journal of Sales, Retailing &
Marketing, 4(9), 5-14.
Heeringa, S. G., West, B. T., & Berglund, P. A. (2017). Applied survey data analysis. Chapman
and Hall/CRC.
McCusker, K. & Gunaydin, S., (2015). Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion, 30(7), 537-542.
Moser, C. A., & Kalton, G. (2017). Survey methods in social investigation. Routledge.
Neuman, W. L., & Robson, K. (2014). Basics of social research. Pearson Canada.

18AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Ragsdale, C. (2014). Spreadsheet modeling and decision analysis: A practical introduction to
business analytics. Nelson Education.
Rumsey, D. J., & Unger, D. (2015). U Can: statistics for dummies. John Wiley & Sons.
Zhang, Y., & Wildemuth, B. M. (2016). Qualitative analysis of content. Applications of social
research methods to questions in information and library science, 318.
Appendix
Q1.Have you been to pizza club before? With whom and how often?
Yes, I have gone to the pizza club with my family and friends. As Pizza is my favourite
food, I try to visit this store almost every week.
Q2.Do you prefer to order in or go out to eat? Why so?
I prefer to go out to eat pizza. Sometimes, they offer special discounts, launch new
items of pizza, provide combo offers, and gather direct feedbacks from customers. Hence, it is
good for me to visit over there. However, I also order pizza in my home when it becomes
impossible for me to go out. They deliver items within time and sometimes they give free
beverages to their regular customers and offer free delivery charges.
Q3.If given a choice between taste, price and quality, how would you prioritize and why?
The price is very reasonable according to the quality of pizza, which the pizza club
delivers. I have visited other well-known pizza shops but they charge higher prices for the

19AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
same amount of pizza with same quality compare to pizza club. Moreover, they provide some
discounts on pizza to their customers for one hour daily.
Q4.What do you think about pizza club?Any recommendations to improve your
experience at pizza club?
My experience is very good regarding the service and product quality of pizza club. They
always try to maintain a good relation with their old and new customers. As people are
becoming very health conscious and some customers prefer to eat veg-items, it is essential for
this shop to enhance product varieties. For children and old customers, pizza club can offer
some discounts if they celebrate their special days, like birthday, there.
Transcript 1
Transcript 2
Q1.Have you been to pizza club before? With whom and how often?
Yes, I went to pizza club last month with my friends. As the shop is situated in another city, it
becomes very difficult for me to visit frequently. However, I like to visit this shop at least
every month.
Q2.Do you prefer to order in or go out to eat? Why so?
I like to order pizza in my home because I do not get enough time to go out to eat pizza. I
order pizza from pizza club frequently though they charge extra fees for delivering this fast
food from another city.

20AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Q3.If given a choice between taste, price and quality, how would you prioritize and why?
I like its taste. Based on its price, quality and taste, pizza of the pizza club is better
compare to the same product of other shops.
Q4.What do you think about pizza club? Any recommendations to improve your
experience at pizza club?
As I go very often to pizza club, I cannot tell anything more about this shop. Their service is
very good. However they could work on improving the space of their restaurants as they are
often too small and thus it sometimes becomes a problem when I’m visiting with a large
group. Their fresh foods with healthy and testy ingredients and new recipes have helped the
shop to compete with its old and strong competitors.
Pizza club is going to be very popular within few months as the demand of their pizza
is increasing significantly. Hence, to meet their increasing demand, it is beneficial for them to
open new outlets in some other cities and also at the same city, which has large population.
Also it should have outlets with larger area.
Transcript 3
Q1.Have you been to pizza club before? With whom and how often?
Yes, I have been at pizza club many a times before. Mostly I visit the place either with
my friends or my family. I have been this place during last week with my friends and it was an
enjoyable experience.

21AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Q2.Do you prefer to order in or go out to eat? Why so?
It is good to have food at home without moving any body part. However, it doesn’t
seem to be possible every time. When it comes to delicious food, then one have to go out and
have their food from stores like pizza club. Thus, though I prefer to stay home and eat my food
watching TV with my family, stores like pizza club provides outstanding substitution of the
same. It has small quaint stores with limited capacity, where employees are always ready to
serve you with their best possible service. Cheese oozing pizzas with soft crust and
outstanding combination of quality service at a pocket friendly price, will always force anyone
to go out and eat for a change.
Q3.If given a choice between taste, price and quality, how would you prioritize and why?
It is hard to prioritize between taste, price and quality. Because price is one of the
deciding factors for the customer whether to buy in or not and on the other hand taste, quality
matters too, when it comes to food. Considering the case of pizza club, I would like to
prioritize on the quality, because they really excel in this field compared to its rivals.
Q4. What do you think about pizza club? Any recommendations to improve your
experience at pizza club?
Pizza club is one of the best restaurants that anyone can visit. It excels in quality
service and quality of food. However, I would recommend that if pizza club could reduce their
service time, then it would have helped the firm largely to serve large number of people at
comparatively lower time. And improve experience at pizza club.

22AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
Survey Questionnaire
Survey Questionnaire
1. Where do you heard about pizza club?
 Social media
 Mouth of words
 Advertisement
 Others
2. Are you satisfied with pizza club services and product?
 Excellent
 Good
 Not satisfied
3. Are you satisfied with the different deal of pizza club?
 Very satisfied
 Satisfied
 Average
 Dissatisfied
4. What about the quality of pizza club product?
 Excellent
 Very good
 Good
 Not good
5. Compare to other company what do you think about the price?
 Very high
 Average
 Low
6. What makes us stand out from the competition?
 Taste
 Price
 quality
7. How long have you used our products?
 Fewer than 6 months
 Between 6 months and 1 year
 More than 1 year
 Have not used
8. How likely are you to recommend our products/service to others?
 Very likely
 Likely
 Unlikely
 Very unlikely
9. Please suggest how we can improve our products/services to better serve you?

23AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
 Improve quality of food
 Improve aesthetics of surroundings
 Increase quantity of food
 Decrease price
10. Are you satisfied with our delivery service?
 Very satisfied
 Satisfied
 Average
 Dissatisfied
Data collected via survey questionnaire
Wher
e do
you
hear
d
abou
t
pizza
club?
Are you
satisfie
d with
pizza
club
services
and
product
?
Are you
satisfie
d with
the
differen
t deal
of pizza
club?
What
about
the
quality
of
pizza
club
produ
ct?
Compare
to other
company
what do
you think
about
the
prize?
What
makes
us
stand
out
from
the
compe
tition?
How
long
have
you
used
our
prod
ucts?
How
likely are
you to
recomme
nd our
products/
service to
others?
Please
suggest
how we can
improve
our
products/s
ervices to
better
serve you?
Are
you
satisfi
ed
with
our
delive
ry
servic
e?
Social
medi
a Good
Satisfie
d
Very
good Average Price
Fewe
r
than
6
mont
hs Likely
Improve
quality of
Food
Very
satisfi
ed
Adve
rtise
ment Good
Satisfie
d
Very
good Very high Quality
More
than
1
year Likely
Improving
aesthetics
of the
surroundin
g
Satisfi
ed
Adve
rtise
ment
Excellen
t
Very
satisfie
d
Excelle
nt Very high Taste
More
than
1
year Likely
Improving
aesthetics
of the
surroundin
g
Satisfi
ed
Othe
rs
Not
satisfie
d
Dissatis
fied
Not
good Low Quality
Have
not
used Unlikely
Quantity of
Food
Dissa
tisfied
Word
of
Mout
Good Averag
e
Good Average Price More
than
1
Likely Improve
quality of
Food
Satisfi
ed

24AN ANALYSIS OF SALES AND PROMOTION SCHEMES OF PIZZA CLUB
h year
Word
of
Mout
h Good
Satisfie
d Good Average Price
More
than
1
year
Very
likely
Decreasing
Price
Avera
ge
Adve
rtise
ment Good
Averag
e Good Average Quality
More
than
1
year Likely
Improving
aesthetics
of the
surroundin
g
Satisfi
ed
Othe
rs
Excellen
t
Satisfie
d Good Very high Taste
More
than
1
year Likely
Quantity of
Food
Satisfi
ed
Adve
rtise
ment Good
Averag
e Good Average Quality
Betw
een 6
mont
hs
and 1
year Likely
Improving
aesthetics
of the
surroundin
g
Satisfi
ed
Adve
rtise
ment Good
Averag
e Good Very high Taste
Have
not
used Unlikely
Improve
quality of
Food
Satisfi
ed
Adve
rtise
ment
Excellen
t
Very
satisfie
d
Excelle
nt Very high Price
Fewe
r
than
6
mont
hs
Very
likely
Decreasing
Price
Very
satisfi
ed
Word
of
Mout
h Good
Averag
e Good Average Quality
Betw
een 6
mont
hs
and 1
year Likely
Quantity of
Food
Avera
ge
Social
medi
a Good
Averag
e Good Average Quality
More
than
1
year
Very
unlikely
Improve
quality of
Food
Avera
ge
Adve
rtise
ment Good
Averag
e Good Average Taste
Fewe
r
than
6
mont
hs Likely
Improving
aesthetics
of the
surroundin
g
Avera
ge
Word
of
Good Satisfie
d
Good Average Price Betw
een 6
Likely Decreasing
Price
Dissa
tisfied