An Analysis of Customer Satisfaction in the Airline Industry: Ryanair

This case study analyzes customer satisfaction within Ryanair, a prominent low-cost airline. The study investigates factors influencing customer satisfaction, including service quality, pricing strategies, and overall customer experience. It explores Ryanair's approaches to measuring and enhancing customer satisfaction, drawing on literature reviews and research methodologies. The objectives encompass determining key satisfaction factors, analyzing Ryanair's improvement strategies, assessing customer satisfaction levels, and recommending further enhancements. The research incorporates secondary data analysis and thematic analysis to evaluate the impact of various service aspects, such as in-flight services, on customer perception and loyalty. The paper also addresses gaps in the existing literature and provides recommendations for Ryanair to further improve its service offerings and maintain a competitive edge in the aviation industry. The study uses the customer feedback data to provide insights into areas for improvement and provide recommendations for better service.