Analysis of Sustainable and Responsible Tourism Management Strategies

This report provides an overview of sustainable and responsible tourism management, highlighting the importance of balancing economic, social, cultural, and environmental aspects. It discusses the role of global organizations like the UNWTO in promoting sustainable tourism development and examines the principles of tourism development and planning to minimize adverse effects. The report investigates the social, economic, environmental, and cultural impacts of tourism activities, emphasizing the implementation of sustainability principles by tourism businesses to meet stakeholder expectations. A case study of the Eden Project in Cornwall is presented to illustrate sustainable practices. Finally, the report evaluates how sustainability is developed and managed in various tourist destinations worldwide, underscoring the need for integrated and responsible approaches to ensure the long-term viability of the tourism sector.

Sustainable and
responsible tourism
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
Concept of sustainable and responsible tourism..........................................................................3
Role, function and mission of leading global organisation in the promotion of sustainable and
responsible tourism......................................................................................................................4
TASK 2............................................................................................................................................6
Purpose and principles of tourism development and planning to minimise adverse effect of
tourism.........................................................................................................................................6
Evaluate the process of tourism development and planning, and the associated challenges.......7
TASK 3............................................................................................................................................8
Investigate the impact of tourism activity generated by tourism attraction from social,
economic, environmental and cultural perspective.....................................................................8
Examining how principles of sustainability implemented by tourism business in order to meet
stakeholders expectations and requirement.................................................................................9
TASK 4..........................................................................................................................................10
Evaluate how sustainability is being developed and manage in a range of tourist destination
worldwide..................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Books and Journals:...................................................................................................................13

INTRODUCTION
Sustainable tourism is found to be a major trend in the tourism sector which is increasing
every day. It becomes not only a trend but also necessity for protecting our environment which
get exploited with the tourism activity (Mihalic and et.al., 2021). This is the reason that now
government is focusing on promoting responsible tourism which provides a great impact on
economy, society and environment. In this context, Eden Project, Cornwall is undertaking that
shows sustainable and responsible tourism in UK. It is found that this is a popular eco attraction
place which has to buy items that contains plants from many diverse environment and climates.
This report will be discussing the concept of sustainable and responsible tourism which is very
important in today’s environment. In addition to this, it will also cover role, mission and function
of leading global organisation in the promotion of responsible tourism. There will be a
discussion of principles of tourism development and planning which helps to minimise adverse
effect of tourism. For that purpose, there will be a discussion of investigation of impact of
tourism activity which generated from social, environmental, economical and cultural
perspective. It also cover principles of sustainability which helps to meet stakeholder expectation
requirement that implemented by tourism business.
MAIN BODY
TASK 1
Concept of sustainable and responsible tourism
Sustainable tourism is defined as the balance between cultural, social, economic and
environmental aspect of tourism development (Camilleri, 2018). It is found that both sustainable
and responsible tourism plays a very important role in the biodiversity conservation. This is the
reason that now governments are supporting concept of responsible and sustainable tourism in
country so that they are able to maintain the ecosystem. It becomes very essential in today’s
environment because every day the population and pollution both are increasing at a rapid rate. It
is found in the year 1989 that sustainable tourism got international recognition and Paris at G7
economic summit. During the summit, there were many leaders of democratic countries

participated and raised an important point that how they can protect their ecosystem. The reason
behind that was all democratic countries found that environment was getting exploited everyday
by the human activities and it is increasing because of tourism also. That means they noticed
tourism place a very important role in the exploitation of environment (Pope and et.al., 2019). So
that’s why they pointed out and important topic in order to protect their environment with the
help of formulating effective international environmental policies. After this in 1992, UNCED
took place which was a meeting that review a Bruntland report. In this review, government has
taken some immediate and serious actions in order to protect ecosystem. It is identified that the
concept of sustainable development was introduced in 1996 which states that it is very important
for every country that they should ensure about their tourism activity.
Tourism should be fully responsible towards social, cultural, economical and
environmental aspects. In today's environment, sustainable development is considered as the
most appropriate concept as it becomes the need of valuable tourist. The reason of protecting
environment is to provide something good to our future generations as they also deserve the
benefits of natural environment (George, 2017). Responsible tourism is considered as tourism
was dedicated to make better places for people so that they can visit and live. It requires
government, operators, hoteliers, local people and tourist who are able to take responsibility in
order to make more sustainable tourism. This can be better understanding the discussion of Eden
Project, Cornwall. It is found that this place comes in the 10 top most eco attraction locations in
UK. This place has some biodomes which contain rarest plants for the purpose of protection,
conservation and educational platform. It offers a fun day out for families. It is found in this
place that they are dedicated to provide sustainable tourism as it is very eco friendly. People can
gain experience of natural world. This price includes reducing energy use, buying locally,
making soil from recycled waste, supporting responsible global trade and driving from electric
vehicles.
Role, function and mission of leading global organisation in the promotion of sustainable and
responsible tourism
After understanding the importance of sustainable and responsible tourism, it is found
that there are many leading organisation which has make a mission to provide sustainable and
responsible tourism (Zhang and et.al., 2021). One of the most important and major organisation

which is focusing on promoting sustainable tourism development in all countries is United
Nations World Tourism Organisation. The main mission of United Nations World Tourism
Organisation is to provide incentives and also protect the ecosystem in every place. Some
important functions and role of United Nations World Tourism Organisation are mentioned
below:
 They are working towards development of employment opportunity with taking care of
sustainable tourism. They are continuously focusing on developing infrastructure so that
it they can generate employment opportunities for people as tourism industry is growing
every day (Fang, 2020). But at the same time, it is very important for every country that
they should focus on sustainable and responsible tourism so that they can protect their
environment and maintain ecosystem.
 United Nations World Tourism Organisation is playing a very important role of peace
developers where many organisations are taking part in order to improve tourism and
spread peace in global environment. They are also focusing on promoting responsible
tourism so that their environment keeps safe.
 It is found that they just not keeping eye on environment but also make sure that tourism
develops opportunities for people so that they can improve their lifestyle. That's why
United Nations World Tourism Organisation is playing a significant role in the
development of responsible tourism at regional, local and global level.
 They also encouraging investments so that they can develop destinations in tourism
sector more responsibility which assists in providing best tourism experience to people.
They are always trying to spread awareness about the importance of sustainability in each
and every person so that they also contribute in the economic development.
 In addition to this, they working towards promoting technologies as everybody know that
without Technology it is not possible to run any business. They also ensure that natural
resources are protected even with the use of technologies. This is identified in the case of
Eden Project, Cornwall that all other authorities are taking a very good step towards
sustainable development such as optimum utilisation, social culture authenticity and
societal concern.

TASK 2
Purpose and principles of tourism development and planning to minimise adverse effect of
tourism
Everybody knows that tourism development and planning plays a very important role in
minimising the adverse effects of tourism (Stanciu, 2019). This is the reason that purpose and
principle of tourism development playing a very important role in the successful implementation
of providing best facility services to tourists and also able to protect our environment. In Eden
Project, Cornwall, it is found that they are providing many services to tourists so that they can
enjoy as well as protect our environment. It is identified that every country knows that Tourism
development planning is very important in order to promote sustainability in tourism sector. For
that purpose, they need to take care about following of principles of Tourism development. It is
found that international tourism is becoming the key element in the face of opportunities which
is very useful for individual as well as for organisation. For maintaining this gain, it becomes
necessary to plan for Tourism development which focusing on using natural resources and also
helps to get the opportunity of economic development. Therefore, some important principles of
sustainable Tourism development are mentioned below:
 Integration of tourism: This is very important to increase the long-term viability of
tourism that every organisation needs to focus on integrating tourism development in
their strategic planning framework. This is very helpful in order to promote sustainability
as well as maintain profits.
 Sustainable use of resources: Tourism development needs to understand that every
resource should be sustainable use by each individual and organisation so that they can
reduce and minimise the long-term negative impact on society and environment (Törn-
Laapio, 2019). For that purpose, they should conserve and sustain use of natural,
economical and social resources.
 Responsible tourism marketing: Every organisation is using marketing for the purpose
of promoting their services and tourism sector but it is very important to note that tourism
marketing should be very responsible so that they can increase respect and sustainability
towards destination areas.

 Local economies: It as one of the important principle for the purpose of Tourism
development that organisation should support local economies as it helps in widening the
perspective regarding environmental values and cost.
These all are few basic principles for the purpose of sustainable Tourism development
which ensures economical as well as sustainable tourism. It is necessary for organisation which
provides tourism services to use these principles of tourism development and planning as they
are able to minimise the adverse effects of tourism.
Evaluate the process of tourism development and planning, and the associated challenges
Eden Project, Cornwall is found to be one of the most sustainable and eco attraction
destination in UK which always follows the process of tourism development and planning so that
they can ensure about the successful implementation of sustainable tourism development. This
will helps in reducing the negative impact of challenges and problems which comes in the path
of tourism development and planning (Dávid, 2022). In tourism development planning process, it
involves three important steps that our situation analysis, to restrict mission statement and action
plan. In order to implement a situation analysis, it is very important to analyse environment,
market, competition and SWOT analysis. This will help them to understand what the real
situations are going on in market and how organisations take actions.
After that organisation need to prepare to respect mission statement which is covering
many important points such as outline of objectives, definition of target group, supply strategy,
cooperation strategy. The last phase of tourism development planning process includes an action
plan. It focuses on the spheres of activity and project. These all steps are effectively followed by
Eden Project, Cornwall in order to promote sustainable Tourism development in the tourism
sector. It is found that if organisation is able to evaluate the process of tourism development and
planning then they can reduce the negative impact of associated challenges and problems. There
are many destination points in global market available which are visited in a huge number on the
annual basis such as Tokyo, Switzerland, London, Paris, Amsterdam, etc. It is found that these
places are very popular because of their effective tourism planning and development which
ensures the growth and development of destinations.

TASK 3
Investigate the impact of tourism activity generated by tourism attraction from social, economic,
environmental and cultural perspective
In the ecosystem, it is found that tourism activities provides a many impacts which are
generated from economic, cultural, social and environmental perspective. It is very important for
every individual that they should understand these impacts so that they can take actions
accordingly (Streimikiene and et.al., 2021). Individuals need to understand that not only
government is responsible but also they are responsible for the negative or positive impacts of
tourism activity. In order to analyse the impacts of tourism activity, all perspectives are
mentioned below which helps to identify the sustainability principles in order to achieve
necessary expectations:
Economic
It is found that tourism is becoming one of the most important factors in the business
environment in terms of economic impact as it generates many opportunities for organisations as
well as individuals. Organisations which are promoting tourism in the countries are generating
sales, profits, etc. On the other hand, it is found that individuals are enjoying many opportunities
such as employment or job opportunity. It is found that increasing in tourism activity becomes
very helpful for each and every person in order to increase their living standard. They are able to
generate incomes which help them to increase their purchasing power.
Social
On the perspective of social, it is very important for every tourism companies that they
should focus on society in order to provide best customer experience by understanding new
trends. It is directly influence on the taste and preferences of tourist (Valdés and et.al., 2018).
This is the reason that it becomes essential for tourism organisation to adopt new social changes
if they want to become competitive and generate more revenue and income. Every day it is
identified that tourist behaviour and preferences are changing due to the changes and trends.
That’s why it becomes necessary for tourism organisations to understand new trends in order to
satisfy the needs and wants of tourist. Then only companies are able to generate profits.
Environmental

It is the most important concern which needs to be understood and valued by tourism
organisations. It is found that tourism activity provides and negative impact on environment
because humans are careless and they are generating pollution in the environment which
increases the negative impacts of tourism activity. This is the reason that governments are
focusing on promoting sustainable and responsible tourism. It is found that every traveller wants
to get suitable weather and visitors in order to enjoy the environment of a specific country. But it
can be only possible if there is a sustainable tourism development and planning by tourism
organisations in order to protect our environment. They need to make laws accordingly which
does not only protect our environment but also quite a great experience to travellers.
Cultural
It is also an important perspective which needs to be considered by every organisation. In
the perspective of culture, every country has its own culture and accordingly tourism activities
provided by organisations (Ružić and Amidžić, 2018). In this case, it is necessary to protect
culture of a particular country so that they can able to provide information and knowledge to the
future generation. This can be possible only when the tourist agencies are focusing on
maintaining culture and trends properly.
Examining how principles of sustainability implemented by tourism business in order to meet
stakeholders expectations and requirement
Every tourism business needs to understand that how they can use and implement the
principles of sustainability in order to meet stakeholders’ expectations in requirement.
Stakeholders includes government, owners, customers, etc. who always want to enjoy the best
experience from tourism activity. In addition to this, it is crucial that organisation should
considered sustainability at top most priority in their list when they are providing tourism
services to the tourists (Pompurová and et.al., 2018). This can be possible when they are
following and implementing principles of sustainability. It is the responsibility of organisations
to meet stakeholders’ requirement as well as their expectations. But it requires implementing
sustainability by tourism business in an effective way. In Eden Project, Cornwall, they are
providing best tourism services to the tourist with the implementation of sustainability principles.
It is found that there are some important principles of sustainability implementation are
mentioned below:

 It is identified that principle of sustainability is found to be a foundation which represent
three important fillers such as society, environment it and economy. These principles are
mainly used for the purpose of income, people and planet.
 One important principle of sustainability is to reduce waste production which is necessary
for every tourism business to consider in their activities. This will assist them to provide
clean and tidy places with free of garbage as they are reducing waste production.
 Some more important principles of sustainability includes maintaining biodiversity, use
sustainable resources, combined tourism into planning, supporting local economies, and
also participation of local societies. It is very important for government that they should
try to analyse that tourism businesses are implemented these principles in their tourism
activity.
It is very important for every organisation that should understand the importance of
sustainability in tourism activities as it is not only the duty but also becomes our responsibility in
the perspective of environment. The need to understand that they are able to provide best
customer experiences only when they have a natural environment which provide happiness to
customers. This is the reason that tourism businesses should concentrate on managing and
improving training programs where all the staff members or employees of an organisation
improves and enhance their knowledge and skills. Staff members of an organisation are able to
implement sustainability principles which assisted them to satisfy stakeholders’ expectations and
requirement.
TASK 4
Evaluate how sustainability is being developed and manage in a range of tourist destination
worldwide
Now every organisation and individual knows that they need to develop sustainability
and manage in a wide range of tourist destinations worldwide. This can be better understood with
the case study of Eden Project, Cornwall as they become successful in order to develop and
manage sustainability in their destination. It is found that sustainability development includes
consideration of environmental, economical and social goals (Seraphin, 2020). All these goals I
need to be considered in the process of formulating and executing people’s programmes and

policies. For the purpose of sustainable formulation, it is found that combined decision making
process becomes very helpful. In addition to this long term method of planning also refers to
represent key management issues. It is important to note that tourism is becoming one of the
world's fastest growing industries and also an important source of employment and foreign
exchange. So that’s why it is very clear that tourism sector needs not to be stop but they need to
take measures in order to manage and develop sustainability and tourism business. The World
Tourism Organisation is defined a sustainable Tourism as a tourism which ensures current and
future economic, environmental and social impacts in a positive way. This is the main reason
that in 2015, sustainable development goals found by United Nations with 17 sustainable goals
which needs to be achieved by every country till 2030. They all are taking 2030 as an agenda
where the target devise and implementing policies in order to promote sustainable Tourism
which not only create jobs but also promote local culture and products. For the purpose of
developing and managing sustainable development there are some important points which are as
follows:
 It is very important for managers and policymakers that they should not make decisions
without any assessing of good information (Loda and Macrì, 2017). It is very important
for dam that they should acquire and use good information in order to make sustainable
development policies. For that purpose, this should include science, statistics, cost,
performance indicators and measurement based data in their good information.
 It is very important for tourism organisations that they should undertake emerging
accounting practices in order to measure and reporting on sustainable development. This
will ensure to gain profits as well as protecting environment with the help of sustainable
development.
 There are many environmental and sustainable development standards found in the
market which needs to be followed by every organisation and they should take
certification programs in order to understand the sustainable activities which perform by
their employees in the workplaces (Pan and et.al., 2018). With the help of following
sustainable development standards, tourist destinations are able to manage and protect
their healthy environment.

It is found in UK that the government are focusing on developing a sustainable
development strategy so that every individual gets clean, healthy and safe environment. This can
be possible by minimising poverty, pollution, poor standard of living and unemployment. It is
found that Eden Project, Cornwall is playing an important goal as they have sustainable
development goals and objectives which help to gain attention of travellers. They are also
focusing on stranger environmental policies and laws which help to manage traditional
pollutants. They have biomes which protect biodiversity and plants. It is found that the help of
these activities they are able to reduce air and water pollution as well as better management of
waste.
CONCLUSION
It can be concluded from the above discussion that sustainable and responsible tourism
becomes very important in these days as everyday it the environment is get exploited due to
human activities in the form of pollution. That's why it becomes necessary for every country and
every individual to take necessary course of action in order to reduce the negative impact of
human activities on environment. This report discussed the concept of sustainable and
responsible tourism and also discussed the role of leading global organisation which plays a very
important role in the promotion of sustainable and responsible tourism. It also discussed
principles of tourism development and planning with a specific process and application of all
those principles of sustainable management.