Analyzing ICT Impact on SME Innovation: Softwire Case Study

This research project analyzes the impact of Information Communication Technology (ICT) on Small and Medium Enterprises (SMEs), focusing on Softwire as a case study. The research aims to assess the importance of ICT, analyze the factors driving innovation in the business, understand the prominent use of ICT in bringing innovation by Softwire, and recommend effective measures by ICT that tend to bring innovation in functions of Softwire. The research employs an inductive approach with a descriptive design, utilizing primary data collection through purposive sampling. Grounded in interpretivism, the study considers ethical aspects and acknowledges limitations related to cost and time, employing a qualitative analytical approach to ensure reliability and validity. Key themes explored include employee usage of Softwire's website, customer relationship improvements, webpage integration with business partners, internet usage for operations, and satisfaction levels with ICT adoption. The study references various sources to support its findings and recommendations.

Topic
“To analyse the impact of Information
communication technology (ICT) on
SME- A case study on Softwire”.
RESEARCH PROJECT

Aim
“To analyse the impact of Information communication technology (ICT) on
SME- A case study on Softwire”.
Objective of research
To assess the importance of Information Communication Technology.
To analyse the factors that drive innovation in the business.
To know the prominent use of ICT in bringing innovation by Softwire.
To recommend effective measures by ICT that tends to bring innovation in functions of Softwire.
Research aims and objectives

Research Methodology
Research Approach: Inductive
Research Design: Descriptive
Data collection: Primary method
Sampling: Purposive
Research philosophy: Interpretivism
Ethical considerations
Research Limitation: Cost & time
Analytical Approach: Qualitative
Reliability & Validity

Theme 1: Employees are using this website from one year.
10
6
4
1 year
2 year
More than 2 year

Theme 2: Softwire has experienced good
customer relationship
9
5
6
Good customer relationship
Increasing revenue
Better competitiveness

Theme 3: Company has integrated
webpage with its business partner
11
9
Yes
No

Theme 4: Softwire uses Internet for its
operations
12
8
Yes
No

Theme 5: ICT is satisfied with the adoption of
ICT for its operations.
10
4
2
3
1
Highly Satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

REFERENCES
Herterich, M.M., Uebernickel, F. and Brenner, W., 2015. The impact of cyber-physical
systems on industrial services in manufacturing. Procedia CIRP, 30, pp.323-328.
Kehoe, K. and Mateer, J., 2015. The impact of digital technology on the distribution
value chain model of independent feature films in the UK. International Journal on
Media Management, 17(2), pp.93-108.
Sanderson, J., Snyder, E. and Gramlich, K., 2015. Social media policies within NCAA
member institutions: Evolving technology and its impact on policy. Journal of Issues
in Intercollegiate Athletics, 8, pp.50-73.
Anwar, C. and runi Kusumawarni, W.O., 2018. A Descriptive Analysis of Young
Learners’ Behaviours toward TEFL. Register Journal. 11(1). pp.79-100.

THANK
YOU