Analyzing Internet Marketing for SME Businesses in UK and Australia

This research proposal investigates the effectiveness of internet marketing for Small and Medium Enterprises (SMEs) operating in the United Kingdom and Australia, with a specific focus on a case study of Plan.com. The introduction highlights the significance of internet marketing in shaping custome...Read More

RESEARCH PROPOSAL

Table of Contents
Title: To analyse the usefulness of internet marketing for SME businesses while operating a
business in UK and Australia: A study on plan.com.......................................................................1
TASK 2............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
LITERATURE REVIEW................................................................................................................3
EXPECTED FINDINGS.................................................................................................................6
STRUCTURE OF THE FINAL REPORT......................................................................................7
Introduction.................................................................................................................................7
Literature review.........................................................................................................................7
Research methodologies..............................................................................................................7
Data analysis...............................................................................................................................7
Conclusion and recommendation................................................................................................7
REFERENCES................................................................................................................................8

Title: To analyse the usefulness of internet marketing for SME businesses
while operating a business in UK and Australia: A study on plan.com
TASK 2
INTRODUCTION
Background
Internet market is important concept which help to identify customer buying decision in
the business. In this consideration, relationship could be build to make regular contact and reflect
towards the mass marketing. In respect to attain desired results in the enterprise, internet
marketing helps to overcome issue and problems that setting local activities and internationally
expand the operations in the business regulations. Localisation of services also develop product
modifications that reflect to the local market (Chaffey and Ellis-Chadwick, 2016). Marketing of
products also considered fewer costs which assists to make physical outlet in the successful
operations. Along with this, in the Plan.com internet marketing helps to personalise the offers to
several customers to ascertain the preference and history as well. Information are also available
through provide useful data in the planning and increases sales by the customers.
Moreover, internet marketing also enable to take advantage to high growth importance of
social media. In respect to create link between social site and revenue growth, it is essential to
look towards the incorporating internet marketing campaigns. With the help of the uniqueness of
products and services, online marketing also increasing continuously that helps to reaching to
each area of the world. Main benefit of this element is reduces cost of the transportation which
need to be placed in proper way at workplace (Armstrong, Kotler and Brennan, 2015). Hence,
advantages to consider digital technology will be developed in systematic manner. In addition to
this, it is also taken advantage to considered low operating cost. In this way, advertisement also
considered in the marketing plan.
Rationale
In the present research proposal, it has been understood that low cost of operations
considered several advantages in the business. In this aspect, several tools and techniques has
been used to promote internet marketing in the business. As results, it increases knowledge and
understanding towards the goals and objectives of the enterprise. It will help to attract different
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people in systematic manner (Sasmita and Suki, 2015). Paper work and load has been reduced
easily that through considered internet marketing in respect to attain creative work performances.
Furthermore, present research considered positive impact on better traffic management and
marketing campaign. Marketing of the products and services provide online ability to target the
audience in demographic consent. It helps to create better shape to the services to match the
needs of business environment and development.
Further, present research also create benefits to reach toward the geographical aspects
with each product and services. In all over the world, audience are targeted with utilising global
marketing efforts. It makes greater advantages in different perspective to make sure that
effectiveness will be increasing in proper way (Jeff and et.al., 2014). In addition to this, there are
core benefits of the online marketing included to handle the several numbers of customers in the
enterprise. Large number of audience attract easily through internet marketing. According to the
consumer best shopping experience, cost will be reduces in systematic manner in all over the
world. As compare to traditional marketing, internet marketing reduces constraints with pat
overtime of the staff members.
Aims and objectives
Aim: To analyze the usefulness of internet marketing for SME businesses while operating a
business in UK and Australia: A study on plan.com
Objectives:
 To understand the concept of internet marketing and its significance.
 To identify benefits of the internet marketing in Plan.com
 To interrelate internet marketing and global operations in the chosen business.
 To recommends ways through internet marketing elements could be used in the
enterprise.
Research questions
 What do you understand the concept of internet marketing and its significance?
 What are the benefits of the internet marketing in Plan.com?
 How interrelate internet marketing and global operations in the chosen business?
 What are the ways through internet marketing elements could be used in the enterprise?
LITERATURE REVIEW
Concept of internet marketing and its significance
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According to Bowen and Ozuem (2014), internet marketing is considered as method that
allows businesses to expand opportunities using online platform. In addition to this, it can be said
that online marketing is referred as advertising and marketing efforts that have access to web and
email in order to improve the sales. It can be said that internet marketing mainly focuses on
electronic commerce for better sales and marketing of products and services (Todor, 2016). Key
purpose of internet marketing is to sell goods, services or advertising over the internet. Small
businesses can easily use internet marketing to have better communication of message among its
customers.
Bravo, Montaner and Pina (2012) has contended that there are number of factors which
need to be referred by management in order to have sustainability. It has been noticed email
marketing, online promotion, social media use, blogs and pay per click advertising can improve
the application of internet marketing. By having an effective consideration of standards in
respect to such activities the business firm can accomplish its marketing goals in desired manner.
Jeff and et.al., (2014) has said that internet marketing is most essential part for every business in
modern era because it allows to have better opportunities in less cost. It has been witnessed that
using internet marketing the small businesses can reach unexpected number of customers in
order to sales their products and services. Along with this, internet marketing also helps
businesses to have direct and immediate communication with customers through accessing
internet services (Fabeil, 2014). It means the business firms can provide better response to
customers using quick response communication medium available on internet.
As per the view of Luttrell (2014), internet marketing is referred as process which allows
business entity to advance the web site position in search engine results. It means the awareness
regarding products and services can be improved through employing effective social media and
online marketing tools. It increases search engine generated traffic to web portal which has direct
positive impact on the online revenue opportunities (Bowen and Ozuem, 2014).
Benefits of internet marketing
As per the view of Rajagopal (2013), internet marketing is most commonly used method
which provides number of benefits to entities. It indicates that use of internet marketing will also
provide various benefits to small business enterprises in UK and Australia. One of key advantage
that a firm can attain is regarding cost. Use of online sources for marketing is not expensive
which creates better opportunities in terms of cost. It also indicates that financial transit
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capabilities of business can be improved using internet marketing. Sasmita and Suki (2015), has
stated that internet marketing also helps in providing convenience to customers. With an
effective use of internet marketing the information can be shared in effective manner to meet the
needs of customers (Bravo, Montaner and Pina, 2012). E-commerce platforms are offering
opportunity to have better sales using easy payment mediums. It means the use of internet allows
to have better sustainability.
Städtler (2011), has contended that using internet marketing the business entities can take
advantage of social media tools as well. It allows to ensure that better consideration of social
media will build better relationship between management and customers. Customer’s feedback
can be taken into account more effectively to ensure that goals and objectives can be
accomplished in desired manner. Tsimonis and Dimitriadis (2014), has stated that proper
response can be provided to service users by accessing email and other tools. It allows to have
identification of needs in desired manner so that goals and objectives can be meet effectively
(Jeff and et.al., 2014). By sending a follow up email to thank the consumer and confirm a
transaction the sustainability can be well maintained. In addition to this, it can be said that small
businesses can have better reach to large number of clients through having an access to the
internet marketing. Bowen and Ozuem (2014), has contended that using internet marketing the
barrier of geographical factors can be removed in critical manner which allows to have business
expansion in desired manner. In addition to this, it can be said that effective network can be
developed for sustainable development. Number of campaigns can be created by the business
firm in order to improve the awareness and ensure that business firm is having long term
opportunities.
Internet marketing and its relationship with global operations
According to Bravo, Montaner and Pina (2012), using internet marketing the business
firms can maintain better relationship within global operations. It is because use of such tools
allows to have effective sharing of information. In addition to this, it can be said that business
can have sharing of information using cloud computing and other tools which allows to take
decisions in frequent manner (Städtler, 2011). It means coordination between all business
operations can be advanced using internet as a tool. Jeff and et.al., (2014), has stated that using
internet marketing the business firm can attract customers of different regions of world from
anywhere. It means the opportunities for business entity can be identified at global level which
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will boost the sustainability as well. Internet access in overseas markets now promises to grow
rapidly as the on-line services expand at regional, national and international level (Todor, 2016).
As per the view of Luttrell (2014), small businesses can focus on effective model of
internet marketing for better and continuous improvement. In this, management can focus on
diverse factors like transactions, customer support, product information and market research. It
indicates that better support global customers can be provided. Company can also share product
information at global level to create better awareness. It means business can operate effectively
in UK as well as Australia at same time using appropriate standards of internet marketing.
Rajagopal (2013), has contended that perception of customers can also be analysing using
internet marketing and social media tool. It assist in improving the market research and data
collection factor which is beneficial for appropriate decision making process.
According to Sasmita and Suki (2015), internal factors like technical, legal and
administrative are also beneficial so that cost reduction and revenue generation can be taken into
account. By having an effective consideration of internet marketing the data base management
can also be improved. It is because the information about global trends can also be collected
through reviews and feedbacks. It helps in understand which measures are need to be promoted
so that goals and objectives can be taken into account. Städtler (2011), has stated that promotions
can be advanced using internet marketing because it allows to have better targeting of customers.
Specific message can be shared with customers and review their reactions on social media. It
helps in analysing factors which can advance global operations and lead business to impressive
level of success (Fabeil, 2014). Internet marketing also has great relationship with standard
pricing, changing role of intermediaries, etc. Strategy of niche products can be promoted
effectively using customised promotion on social media. It also helps small business to attain
better opportunities.
Methods to improve application of internet marketing among SME’s
As per the view of Tsimonis and Dimitriadis (2014), application of internet marketing in
business operations is major concern for diverse SME’s. It is necessary for businesses to have
consideration of diverse measures in order to advance the practice and ensure that goals and
objectives are being accomplished. In order to have better opportunities the business firm need to
advance email marketing the standards of formatting need to be understand properly (Sasmita
and Suki, 2015). It will allow to have effective sharing of information through email and ensure
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that goals and objectives are being accomplished. Chaffey and Ellis-Chadwick (2016), has stated
that application of SEO is also essential in order to have sustainability. With an assistance of this,
experts can focus on internet marketing promotion and ensure business firm is employing better
opportunities. In addition to this, it can be said that continuous application of review process in
respect to social strategy is essential (Rajagopal, 2013). By having an effective understanding in
respect to social media marketing plan the issues can be identified. On the basis of identification
the improvements must be employed so that better opportunities can be attained.
According to Cook (2015), by having use of social media the feedback process need to be
advanced by business entities so that long term sustainability can be accomplished. In addition to
this, it has been noticed that creation of welcome website is also significant so that promotion of
products and services can be advanced. It attracts customers in critical manner and ensure that
brand image has been improved. Larson and Draper (2015), has contended that application of
google analytical tools is essential for small businesses so that traffic on search engine can be
advanced. It also impacts the brand image and awareness factor in positive manner. It is
necessary to present the website content that create promising factor in significant manner
(Luttrell, 2014). Continuous measurement of social media ROI is also significant so that overall
performance can be measured. On the basis of such information the business firm can have better
improvement in the performance.
EXPECTED FINDINGS
In respect to look towards the secondary information from different authors and their
journals, following recommendation could be considered in the present research:
 Internet marketing is very useful consideration, that assists to make systematic results in
each business to perform several functions and operations (Rangan, 2017).
 In this way, the company can target several people with less cost and time. As results, it
increases profitability and revenue to attract different people towards Plan.com.
 In respect to implement the internet marketing, different methods are considered at
workplace which helps to make systematic review of activities towards the business
analysis (Sekaran and Bougie, 2016).
 With the help of the understanding internet marketing, development of the activities
considered with ROI to measure social media performances.
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STRUCTURE OF THE FINAL REPORT
Introduction
In this part of the research project understanding towards topic and its significance
describes. Therefore, importance develop in systematic way to improve systematic performance
at workplace (Mathews, Bianchi and Wickramasekera, 2016). Further, it is also useful to identify
different aspects that are related with topic.
Literature review
In this part, different secondary sources considered that helps to find useful information
towards the research in systematic manner. Therefore, researcher will able to understand about
the topic and previous research related to present topic. It will help to analysis proper outcomes
in the business (Bryman and Bell, 2015).
Research methodologies
There are several kinds of research methodologies implemented such as research, design,
approach, philosophy, data analysis, data collection, sampling, etc. All these elements helps to
find effective results towards the topic that conduct survey in systematic manner.
Data analysis
After implementation of the methodologies, it is essentials to collect primary data and
interpret it to find main conclusion. Therefore, thematic analysis will be considered which assists
to measure and carrying proper outcomes in systematic manner (Silverman, 2016).
Conclusion and recommendation
It is the last consideration of the whole report, in which findings explains to ascertained
creative results at workplace. As per the analysis, implementation of data considered at business
to assess impact of internet marketing.
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REFERENCES
Books and Journals
Armstrong, G., Kotler, P. and Brennan, R., 2015. Marketing: an introduction. Pearson
Education.
Bowen, G. and Ozuem, W., 2014. Computer-Mediated Marketing Strategies: Social Media and
Online Brand Communities. IGI Global.
Bravo, R. Montaner, T. and Pina, M. J., 2012. Corporate brand image of financial institutions: a
consumer approach. Journal of Product & Brand Management. 21(4) .pp.232 – 245.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Cook, K.J., 2015. Measuring Internet Marketing Productivity: A Study of Fortune 1,000
Companies. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual
Conference. pp. 410-414.
Fabeil, N.F., 2014. Factors influencing SMEs adoption of social media marketing. Procedia-
social and behavioral sciences. 148. pp.119-126.
Jeff, M. and et.al., 2014. Managing brand presence through social media: the case of UK
football clubs. Internet Research. 24(2) .pp.181 – 204.
Larson, J. and Draper, S., 2015. Internet Marketing Essentials: A Comprehensive Digital
Marketing Textbook.
Luttrell, R., 2014. Social Media: How to Engage, Share, and Connect. Rowman & Littlefield.
Mathews, S., Bianchi, C. and Wickramasekera, R., 2016. Internet marketing capabilities and
international market growth. International Business Review, 25(4), pp.820-830.
Rajagopal., 2013. Managing Social Media and Consumerism: The Grapevine Effect in
Competitive Markets. Springer.
Rangan, P., 2017. A comparative study of internet marketing, with special reference to its
applications in India and the UK (Doctoral dissertation).
Sasmita, J. and Suki, M. N., 2015. Young consumers’ insights on brand equity: Effects of brand
association, brand loyalty, brand awareness, and brand image. International Journal of
Retail & Distribution Management. 43(3) .pp.276 – 292.
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Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Silverman, D. ed., 2016. Qualitative research. Sage.
Städtler, R., 2011. Celebrity Scandals and Their Impact on Brand Image: A Study Among Young
Consumers. GRIN Verlag.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series. 9(1). Pp.51.
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing Intelligence
& Planning. 32(3). pp.328 – 344.
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