This report provides a comprehensive analysis of 'Little Dessert Shop', a partnership business owned by Mary Jones and Sue Jackson. It evaluates the partnership as a business organization type, analyzes the business using Porter's Five Forces framework to identify competitive advantages, and discusses macro-environmental factors impacting the business. The report covers buyer power, supplier power, the threat of new entrants and substitutes, and competitive rivalry. It also examines economic, social, and technological factors and suggests strategies for improvement, such as cost optimization, adapting to health trends, and leveraging technology for marketing. The analysis concludes with recommendations for the company to sustain competition and improve its productivity and profitability. Desklib provides access to similar business analysis reports and solved assignments for students.
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