Tourism Destination Report: Analysing Visitor Numbers and Appeal

This report provides a comprehensive analysis of tourist destinations, focusing on visitor numbers, income generation, and future trends. It examines the main tourist destinations worldwide, including France, the United States, Spain, China, and Italy, in terms of visitor numbers and income. The report also analyzes statistics to determine tourism destination trends and predict future trends, highlighting the importance of social media, safety and security, and workforce development. Furthermore, it explores cultural, social, and physical features of tourist destinations, explaining their appeal to tourists, and compares features of developing and leading tourist destinations such as India, the UK, Nepal and Australia. The report evaluates how characteristics of a tourist destination affect its appeal and analyzes issues affecting the popularity of tourist destinations, discussing the potential for responsible tourism to enhance the host community. Virgin Holidays is used as a case study to illustrate these concepts.

Tourist Destination
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Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers
and income generation...............................................................................................................5
1.2 Analyse statistics to determine tourism destination trends and predict future trends..........7
Task 2.......................................................................................................................................10
2.1 Analyse cultural, social and physical features of tourist destinations explaining their
appeal to tourists......................................................................................................................10
2.2 Compare features of developing and leading tourist destinations.....................................12
Task 3.......................................................................................................................................14
3.1 Compare the appeal of current leading tourist destinations with that of currently
developing tourist destinations.................................................................................................14
3.2 Evaluate how characteristics of a tourist destination affect its appeal...............................18
Task 4.......................................................................................................................................22
4.1 Analyse issues that affect the popularity of tourist destinations........................................23
4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide
tourist destinations...................................................................................................................25
Conclusion................................................................................................................................28
References................................................................................................................................29
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Introduction
Tourism is a leisure as well as provide the fun activity as it is an act of travel for the
relaxation purpose. Tourism is a type of industry that draws, accommodates and provides
entertainment to tourists. This will assist in generating income for the country. It can be
classified into two parts which include inbound and outbound tourism. Inbound tourism states
that individuals who are resident to our country and come to visit our country. Outbound
tourism refers to the type of tourism where the resident of country travels to another country
(Sehba, 2016). In this report, Virgin Holidays has been taken as it offers the different holiday
packages to the diversified destinations. In task one; the discussion is done on different
tourist destination that assists in income generation. In task two, the examination is done on
different features of destination which assist in explaining the appeal to tourists. In task three,
demonstration of different factors which have an adverse impact on its appeal is to be
presented. In task four, various issues need to be analysed which affect the popularity of
tourist destination is evaluated under the project.
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Task 1
Executive Summary
There are different destinations in the world which needs to be improved and this will assist
in generating the income by attracting the more visitors. Virgin Holidays assist in offering the
different holiday packages to the consumers. In this task, the discussion is to be done on
different destinations and generators of the world as well as the generation of income made
under this.
Introduction
In this task, the discussion is to be done on different tourist destinations as well as generators
of the world so that they can increase the number of visitors and on the basis of that income
can be generated. Along with this, evaluation is to be done on the basis of statistics so that
they can determine the trends whether it is current or future which is related to a tourist
destination.
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1.1 Analyse main tourist destinations and generators of the world in terms of visitor
numbers and income generation
In the world, an innumerable destination which is having an increment in a figure of visitors
as well as on the basis of that different destinations are able to generate more income. Top 5
destinations include France, United States, Spain, China and Italy. The top destination which
is having high international tourism receipts in the United States that 205.9
Figure 1: Tourist destination
Source: (UNWTO, 2017)
France: In France, diversified destinations are there which are famed worldwide. In this
country, employees of Virgin holidays should take care of places and according to the
requirements of the consumer, improvements need to be done which assist in expansion at a
high rate. In the year 2015, revenue was 46USDbn as compared to the previous year (CEIC,
2018).
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Figure 2: Business Travel Spending
Source: (Statista, 2016)
United States: As per the international tourism receipts, in 2015 it is 2.5.4bn and in
comparison, to 2016 it was 205.9. The international tourist arrival in 2015 was 77.5 and in
2016 it was 75.6.
Spain: Different destination in Spain which help in the development of the economy with the
increase in a number of visitors and on the basis of those visitors spend more amounts and
this will aid in expanding the growth of the economy. As per the tourism receipts
internationally, it has been analysed that in the year 2015, it was 56.5 but a comparison to
2016, it was 60.3 (UNWTO, 2017).
China: This country is also having various destinations. As in China, the tourism sector is
growing on an incessant basis. This will offer the supreme involvement in increasing or
expanding the growth by an increment in the number of visitors. As in China, they are
following good culture as well as having so many heritage monuments so that success can be
attained. According to international tourism receipts, in the year 2015 it was 45 but in
comparison to 2016, it was 44.4 (UNWTO, 2017).
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Italy: As per the international tourist arrival, in the year 2015, it was 50.7 and in the year
2016, it was 52.4 (UNWTO, 2017).
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1.2 Analyse statistics to determine tourism destination trends and predict future trends
The employees of Virgin Holidays should follow the appropriate trend as this would be
helpful to both the visitors whether it is domestic or international so that visitors can attain
the best experience according to the culture. The main drivers include experience based on
culture, seasonal events or opportunities. They have to use appropriate resources in delivering
better services so that they can attain the best experience. Word of mouth is the main factors
which have an impact on the decision of visitors.
Figure 3: International Tourism
Source: (Trading Economics, 2018)
The above graph shows that in the year 2016, the arrivals of visitors is more than 34000000
as comparison done from the year 2015 then the arrival of visitors in the UK is increasing.
This will help in the development of an economy that helps in growth and expansion.
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Figure 4: Trends in Inbound Tourism
Source: (Airportwatch, 2016)
The above graph denotes that in the year 2013 number of visitors are 32.813 and spending are
£21.012 but on the other hand, in the year 2012 is 31.084 as compared to this the visitors are
increasing.
There are some future trends which are determined and identified by analysing the statistics
which include:
Social media: This trend includes the web-based as well as technology based on mobile so
that they can do an effective conversation between communities or individuals. If authorities
of tourism destination decide to adopt online platform then they have to make promotions for
the changes. It is very much helpful in providing a message about the changes to the public
(Edgell Sr, 2016).
Another future trend is travel with a mission which assists in incorporating the added value
rather than wasting time.
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Safety and security: To attain the safety goal, regulatory bodies should prepare an action plan
which includes that the higher authorities of Virgin Holidays should involve all the
stakeholders so that they can conduct the crime prevention programme. They need to make
coordination as well as the relationship with the stakeholders as it assists in creating the
awareness through the campaign (Edgell Sr, 2016).
Workforce development: The manager of Virgin Holidays should provide the training and
guidance so that they can deliver best services as so that development can be made. They
have to implement appropriate policies based on education for all the organisation in the
tourism sector.
Conclusion
It has been decided that staff members of Virgin holidays should evaluate and analyse the
statistics as it assists in identifying and collecting the information or data about visitors along
with the trend which has been followed in the market.
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Task 2
Introduction
In this task, the discussion is to be done on the features whether it is cultural, social as well as
physical features which assist in explaining their appeal to tourists. Along with this, the
comparison needs to be done on the developing as well as leading tourist destination.
2.1 Analyse cultural, social and physical features of tourist destinations explaining their
appeal to tourists
In this, UK is selected so that task can be completed which assist in explaining their appeal.
In this, cultural, social and physical values which assist in understanding the diversified
qualities so that number of tourist get attracted. The country is well-developed as it also
delivers the proper participation of the tourists in terms of cultural, social as well as physical
features related to a tourist destination. The employees of Virgin holidays should do market
research and on the basis of that services need to be delivered. There are different
destinations in the UK which are having a historical image which assists in attracting visitors.
For analysing the various features of two tourist destination that is India and UK.
Cultural Feature: It is a human-made feature which can be demonstrated or represented on a
map which includes tower, bridge or monuments and so on. The services should be carried in
an efficient way of cultural values which assist in linking with the historical significance.
Social Feature: It is a type of feature which assists in sharing the information with friends or
family.
Physical Feature: It is a brand of natural science which assist in dealing with the study of
processes along with the patterns in the natural environment.
Basis Developing Nation (India) Developed Nation (UK)
Cultural Feature In respect to cultural
tourism, India is having
various and essential
significant cultural features.
In the UK, there are so many
cultural destinations which
include British Museum,
Science Museum or Albert
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India is having different
cuisines, artefacts as well as
arts as well as the craft of
cultural significance. In
India, there are different
forts which denote the
historical image and attract
the foreign visitors (Live
Science, 2018).
Museum having a potential
for attracting visitors. As it
helps in providing the
information related to
historical value
(Advameg.Inc, 2018).
Social Feature In India, popularity assists in
possessing a social system
which is complex in nature.
This helps in denoting the
ethnicity as well as
linguistic, which is the most
important and significant
feature of tourism in India.
There are some groups
which are related to regional
and social and that creates
the difference associated
with practices and having an
impact on tourist
destinations (Money
Matters, 2018).
Local societies of UK assist
in making better
arrangements for the visitors
so that they can improve
their convenience and on the
basis of that they can
decrease the issues. Central
and state government help in
reducing the fares and
adopting the appropriate
policies (Expatica, 2018).
Physical Feature There are so many physical
features in India. A country
having islands, mountains,
beaches or deserts as these
are the physical features
which assist in generating
It consists the various
physical features which
assist in accelerating the
desirability so that they can
visit the destination among
visitors. In the UK, there are
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