This report provides a comprehensive analysis of Air New Zealand's competitive advantages. It begins with an overview of the company's history and then delves into macro and micro environmental analyses using PESTEL and Porter's Five Forces frameworks. The report identifies key characteristics of the airline industry, maps competition, and assesses environmental threats and potential opportunities. Internal environmental analysis explores Air New Zealand's strengths, weaknesses, and competitive gaps. Strategic choices are discussed, and a performance measurement framework is developed to evaluate the company's competitive advantages and overall performance. The report concludes with a summary of findings and implications for Air New Zealand.
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