This report provides a comprehensive overview of information systems and big data analysis, beginning with an introduction to big data and its core features: volume, variety, velocity, veracity, and variability. It delves into the challenges associated with big data, such as data security, validation, silos, growth issues, lack of understanding, and synchronization. The report outlines various techniques for analyzing big data, including machine learning, regression analysis, A/B testing, and data mining. Furthermore, it elucidates how big data technology can assist businesses by improving communication with consumers, enabling risk analysis, identifying trends, re-developing products, and creating new revenue streams. The report concludes with references to books and journals used in its compilation.