Analyzing Bluesmart: A Company Presentation on Product and Market

This presentation provides an overview of Bluesmart, a US-based company specializing in smart luggage, with a focus on its Series 2 carry-on suitcase. It highlights the product's features, including GPS+3G tracking, extended battery life, adjustable size, and application-based control for security, flight schedules, and weather updates. The presentation discusses Bluesmart's competitive landscape, identifying key competitors and projecting market growth. It also examines the company's segmentation, targeting, and positioning strategies, recommending improvements to the marketing mix, such as packaging, pricing, promotional strategies, and distribution channels. The presentation concludes by emphasizing the importance of social media for promotion and online platforms for reaching customers effectively. Desklib offers this presentation and other study resources for students.