Boohoo Case Study: Analyzing Business Leadership and Environment

This case study provides an in-depth analysis of Boohoo's business environment and leadership strategies. It begins with a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats, followed by a PESTLE analysis that examines the political, economic, social, technological, legal, and environmental factors affecting the business. The report evaluates how changes in these PESTLE factors influence Boohoo's opportunities and threats, particularly concerning supply chain issues and changing customer preferences. It also explores different leadership styles, drawing from Daniel Goleman's framework, and how these styles can help Boohoo achieve its objectives, such as improving employee motivation and decision-making processes. Furthermore, the study touches upon Boohoo's Corporate Social Responsibilities. The document concludes with a reflective statement, and emphasizes how online platforms like Desklib can help students by providing access to similar case studies and solved assignments.

Context of Business Leadership and
Business Environment Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1 Performing SWOT and PESTLE analysis................................................................................3
2 Evaluation of PESTLE factors influencing opportunities and threats......................................6
3 Different leadership styles that helps the business in achieving their objectives. ...................7
4 Critically analysing Corporate Social Responsibilities.............................................................8
PART 2............................................................................................................................................9
1 A reflective report based on personal experience.....................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The businesses environment is an important term which includes various internal and
external factors affecting it. Leadership under business environment refers as the person
acquiring several traits for leading individual and groups for goal achievement. The report
focuses on 'Boohoo' which falls under one of the top leading retail brands based in U.K. Analysis
shows about SWOT and PESTLE analysis of the company. The analysis also tells about
evaluation about how changes in PESTLE influenced opportunities and threats of business,
Report also showcase about leadership styles helps in meeting business objectives. Further this
study show about Corporate Social Responsibilities about firm. Lastly the report provides
reflective statement.
PART 1
1 Performing SWOT and PESTLE analysis
SWOT analysis is a technique mostly used by firms for evaluating about an
organization's internal Strength, Weakness, Threats and Opportunities (What Is a SWOT Analysis
and How to Do It Right, 2021). It is an important tool for recognizing about key working areas of
company, like where company succeeds where is the needs for improvement and areas under
which firms may lack or holding back.
Strengths Weaknesses
 Growth in financial performance:
One of the biggest strength of firm is
that have huge growth in the financial
sector. Company always have high
customer base results in great financial
earnings. Having high liquidity ratio,
ownership and asset ownership of firm.
 Customer Satisfaction: Company
always focus on its customers
satisfaction. It's not just a strength for
firm but also brand value for it (Lamas
 Demand forecasting: One of the major
weakness company posses is not being
able to forecast about customers
demands. Firms won't able to gather
relevant information about what
customers want and needs.
 Managing work culture: It's been
seeing that company faces quite a lot of
challenges when it comes about
integrating firm with different work
culture. With enterprise may able to

Leite and et.al., 2017). As by providing
various facilities to their customers
with providing them with various
facilities.
 High performance in new markets:
The firm is being known for built an
expertise in entering and delivering
high performance in new markets.
Workings aids organization to enter
into new market and acquire all new
revenues for enterprise.
merge businesses but fails at integrating
various small companies with different
work culture.
 New technologies investment: With
growing in international market
company needs to improve its
technologies for improving expansion.
Opportunities Threats
 Taxation policy: Various new taxation
policies derived by government may
aids firm to improve and grow more in
current market scenario. With new
policies regarding cloth fibre may
improve significantly the way of doing
business for company.
 Online customers: With new growing
of brand into international market firm
may able to deliver satisfaction to their
online customers by providing them
with a wide range of products for all.
 New trends in consumer: The
organization may able to convert one of
their weakness to their opportunities by
analysing about customers behaviour in
regard to various products (Pir
Mohammadzadeh, Kamyabi and
 Local Distributors: Organisation faces
a huge threat in terms of local
distribution channels (Shatskaya,
Sycheva and Loktionova, 2017). With
many small or local distributors coming
together and providing services at low
cost harms business.
 Slow supply process: Company face a
big challenge when it comes to
supplying process. The organization
may require to change their supply
channels and supply process for
maintaining value in the market.
 Changing customers: Another threat
faced by company is with meeting the
requirements of changing customers.
With ever-changing customers needs,
firm tends to found hard to cope-up

Zandmoghaddam, 2021). with them.
PESTLE analysis is a strategy used by firms for analysing and interpreting about external
factors affecting companies. It is an important analysis for getting competitive advantage and
more earnings for firm.
Political Factors: Political factors may put direct impact on sectors and organizations in
various ways that are running under that (What is PESTLE Analysis? Everything you need to
know about it, 2021). Changes related to each factor may put negative impact on company such
as Boohoo. For example, political stability may affect positively in the context of chosen firm in
term of providing chance to expand business and getting into new profitable markets. It may play
impactful role in maintain economy of retail sector as with improved stability of economy aids
firms for improving efficiency and sales revenue.
Economical Factors: The macro environment factors that may affect economy tends to
put an impact on working factors of firm such as, financial markets impacts Boohoo's
requirements for raising capital in local economy as well as in international economy.
Productivity of economy is another factor that impacts externally company's environment, firm
working in economy with various opportunities reflects positive growth and sales for firm.
Social Factors: Factors showcasing and impacting societal culture and way of working
such as demography and less skill level of population may cause in less profitability for
company. Population Growth variation reflects in organization workings in negative way with
decreasing sales for company (Zhang, Oo and Lim, 2019). Culture factors being influenced
regarding social issues with gender roles, number of male population is more than of females or
economy posses social conventions tends to change the way of working for organization.
Technological Factors: Shows about various updation and usage of new techniques in
modern era Boohoo have achieved. With change in market and for keeping up-to new changes
company keeps on advancing itself. Innovation is required for keeping up in fast pace market and
innovating new products for customers. Company keeps on updating their technologies for
meeting the requirement of customers according to their market taste and preferences.
Legal Factors: The analysis is dependent on the legal aspect of the company as there is
always a pressure from the government regarding the legal working of company, and about rules
they are following (Abad-Segura, Cortés-García and Belmonte-Ureña, 2019). The legal

commitments given to them like law restricting anti competitive works and all the workers
should get their wages assign to them by the government. This one includes Legislation of the
company is being followed or not, Company's legal norms is being followed and Legally
available resources by the company is there or not.
Environmental Factors: Different markets have different impacts and norms for
company to follow (Kong, Antwi‐Adjei and Bawuah, 2020). These factors may affects
profitability of organization just like weather situations affecting, about what customers spend
most while living in particular area of certain climate. Sustainability includes company must
follow some rules which tells about environmental sustainability and also follow CRM for
protecting environment.
2 Evaluation of PESTLE factors influencing opportunities and threats
Both SWOT and PESTLE provides a competitive advantage for firm to grow and gain
more sales and profitability in market. In the above analysis, changes in PESTLE factors
influenced various opportunities and threats. With increased problems and threats in changes
social factors puts a diverse impact on the working of firm with increasing problems like slow
supply. These issues result firm to lose their valuable customer base and lowering sales for them.
New and small, domestic businesses finds this loophole in company's working environment and
advances it, for gaining advantages over others.
These issues also leads in local distributors for gaining more advancements, as
distributors take advantage of firm's problem with knowing about demography and population
growth. As they all form small group providing facilities to customers in which Boohoo's facing
difficulties, resulting distributors for gaining more customers. Changes in social factors impacts
company for loosing their ever-changing customers, as with various challenges faced in social
factors firm's found it difficult to deal with consumers who may easily change their tastes and
preferences. With continuous problems facing by firm puts a negative impact on 'Boohoo' for
gathering and gaining customers.
The business may minimized threats that affecting opportunities with using strength as
their focus areas. Boohoo started to work more with regularly increasing production process,
leads them for deliver high performance in local and global markets. Providing their customers
with new improved products, as well as giving them satisfaction which results in more consumer
base in market and acquiring new customers as well. With this feature adds in firm gaining

advantage as well as acquiring new customers with providing them online services. Company
improve their online workings and starts to focus on website retailing more which ends in being
progressive for them with dealing and decreasing issues facing by Boohoo.
Another step taken by enterprise for nullifying threats and weaknesses by changing or
converting their taxation policy from an opportunity to one of the strengths. Boohoo efforts for
changing taxation policies by taking them into consideration results in getting robust in
company's financial growth increasing liquidity ratios, asset acquisition and investment portfolio.
Alters in gaining competitive advantages over other competitors and maximizing sales revenue
in the long run.
3 Different leadership styles that helps the business in achieving their objectives.
Daniel Goleman's has various leadership styles mainly autocratic, authoritative
pacesetting, democratic, coaching leader, Affiliation and laissez-faire which helps in establishing
the mission of the company, motivates the employees, provides the guidance, builds the morale
and makes the vision plan which influences the values such as honesty respect, ethics and also
understands the company provides the coordination and confidence in solving the problem.
 The Various leadership styles of Goleman's are Authoritative style is used by the people
for inspiring and motivating toward the common goal. This style can be used by Boohoo
as it is effective when the company needs new vision, direction. This style will be
developed for increasing the self-confidence, empathy. In this leader of the company sets
the goals, objectives and drive the organization towards the common goal. With this style
the company will produce consistent results it also results in reducing the time in making
the decisions (Hilton, 2021). For instance, which further will boost the productivity of the
retailing company. But this style will also cause some negative impact on the
organization as the authoritative leaders will appear overbearing, also this style does not
provide the feedback as in this the decision is made without consulting in the group this
will enables the innovative and creative ideas from appearing.
 So it can be suggested that introducing the pacesetting style will focuses on the
performance and meeting goals, this can help the company for achieving the goals
quickly, also helps in addressing issues (Martinuzzi, 2019). In the company it will also
highlight the competency of the highly skilled and the experienced workforce. But this
style will have the negative effect on the team for burnout, exhaustion, employees in the

company will stress unmotivated, as the work becomes boring because of repetition and
also results in high staff turnover.
 Furthermore, the democratic leadership style which is the highly effective and
participative it mainly focuses on the collaboration and also allows multiple people , the
individual to participate in the decision-making. The leaders of boohoo will utilize this
style in making decision based on the input of everyone and give the final decision it will
also encourage employees which improve the communication channels between the
workers and management. It will help the employees of the company to meets and
discuss, resolve the issues, this style offers everyone to exchange their ideas, opinions,
and encourages the decision, the creativity of the employees is encourages and rewarded.
This style of leadership which helps in achieving the fashion retailer Boohoo their
objectives. For instance, The company will able to build the team relationship by
frequently communication with the buyers and the employees. Leadership (Singh,
Khandelwal and Goyal, 2021). It will also help company in providing optimum solution
concerning the complex problems and this style builds the relaxed atmosphere in which
the plans can be arranged and the ideas can be shared. Which will helps the boohoo by
providing the future oriented aim which ensure the employees to understand and also the
customers to attain the long term goals and values. But it also gives the negative effect to
the company because of the uncertain environment, also this style does not guarantee the
best possible solution for solving the problems.
4 Critically analysing Corporate Social Responsibilities
Corporate Social Responsibilities also known as CSR is an analytical strategy used by
various firms for ensuring about company's operations and workings will be beneficial for
society or not (Kara, 2018). CSR is an important term for increasing and maintain a strong brand
image of firm in the market, Increasing customer loyalty and sales for company. Analysis also
accompany in saving various operational costs and gaining easier access of funding from various
sources. Social Responsibilities becomes an integral part for wealth generation, if able to process
properly helps in enhancing the competitiveness of business.
With providing good sustainability to environment Boohoo aims at making every day
better living for people. Company aims at 'there's a lot more we can do' for enhancing their
products and contributing environmental sustainability. Their working decision to 'grow' and

'improve' on regular basis by reducing carbon neutrality, as with checking and looking at carbon
smarter for aiding reducing carbon footprints too. Apart from this firm also manages to tie up
with various suppliers, other retailers and partners for playing an important part in saving
environmental sustainability.
On the other hand Boohoo CSR doesn't deliver the analysis that company says. As,
company is been accused of getting failed consecutively in improving the working conditions of
their supply chain functions (Marinović-Matović and Arsić, 2020). Firm's main working is
dealing in fast fashion, which resulting in disastrous impact on environment. More overly brand
faces a huge back lash after being rated as the “Worst Ethical Consumer rating for environmental
reporting” due to their poor ratings and very bad CSR company were taken over by other brands
too. Organization being majorly lacking in using recycled content and it's alternate materials.
On the contradictory company implements various practices which lead to great down
fall, organization may use some recyclable products for improving environment stability and
sustainability. While back company were facing such issues it may try to implement such
techniques which aids them for improving brand value and better social responsibilities. Firm
may use ethical working and improve their bad supply chain management process which aids
them improving relations with their workers and provides ethical sustainability. Firm may also
focus on improving their brand value by improving Economical responsibilities. In order for
giving back to society brand really needs to take corrective measures in the field philanthropic
responsibilities.
PART 2
1 A reflective report based on personal experience
By referring to Gibbs Reflective model, I want to describe my personal experience
regarding knowledge that I have gain from this report.
As I have learned about how does analysis for certain topic is done. With the help of
report get experience about how SWOT analysis helps in getting knowledge about the internal
working of organization and how does various external factors affect company's working. While
doing report I have got to learned about how researching is done, and developed some research
skills. Why it is important to have internal and external analysis and different ways researches
are done. I have also developed good communication skills as, while gathering information about
analysis, need to communicate with various individuals. Apart others, I have also gained

knowledge about Corporate Social Responsibilities is important for organizations to maintain
and contribute towards society with ethics and environmental sustainability. Moreover, I learned
about the importance of leadership style in companies, as it provides firm with various beneficial
for helping to initiate and direct an enterprise's resources improving efficiency and goal
achievement.
I have developed various skills from this report which I would use in related to other
projects as, these skills will help in further studies. The report help in developing techniques like
communication skills which is required at different levels of working in corporate in the future.
With skills developed by the report helps in future personal and professional terms. Further, get
the proper knowledge about CSR plays an impactful role in maintaining companies sustainability
in environment. Lastly I have developed various skills related to working environment required
by an organization for increasing efficiency and effectiveness for achieving company's goal.
CONCLUSION
From the report it has been concluded that business environment and working is an
important aspect for companies goal achievement. The analysis shows about the SWOT and
PESTLE analysis influencing business. Report also showcase about how firm evaluate various
changes in PESTLE have impacted the opportunities and threats with firm's strength to nullify
threats and weaknesses. Further analysis describe about leadership style and its importance in
meeting business objectives. Lastly, analysis also tells about CSR and it's needs in an
organization and reflective writing about experiences in reports.

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What is PESTLE Analysis? Everything you need to know about it. 2021. [Online]. Available
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