Comprehensive Analysis of E-Business Models and Infrastructure

This essay provides a comprehensive overview of e-business models, encompassing key elements such as the e-business concept, value proposition, revenue sources, essential activities, and marketing strategies. It delves into how e-business marketing leverages the internet to promote products and services, enhance customer service, and build brand image through SEO, PPC ads, and user-friendly web design. Furthermore, the essay examines e-business infrastructure, highlighting the importance of integrating software, hardware, data, and content to deliver seamless services. It emphasizes the need for continuous review and adaptation of new tools to manage business changes effectively, ultimately enabling organizations to achieve competitive advantages in the digital landscape. The analysis draws upon various sources to support its arguments, offering a well-rounded perspective on the critical components of a successful e-business.

Running Head: E-Business
E-Business

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Table of Contents
E-business models......................................................................................................................2
E-Business Concept................................................................................................................2
Value Proposition...................................................................................................................2
Sources of revenue.................................................................................................................2
Activities, Resources, and Capabilities..................................................................................3
E-business marketing.................................................................................................................3
E-business infrastructure............................................................................................................4
Reference....................................................................................................................................5

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E-Business
E-business models
The e-business model support to examine the whole process of business where it considers
many steps like ways of nosiness function, ways of offering products and services, revenue
generation, and adoption of new technology. In the business model, certain factors could be
considered like the concept of e-business, proposition value, revenue source, and required
activities to operate the business (Kim and Peterson, 2017).
(Sources: Sheikh, Shahzad, and Ishaq, 2017).
E-Business Concept
The concept of e-business discusses the rationality of business vision, goal, and, products
offering by which an organization could earn revenue. The feasible concept is relied on the
market evaluation that determines the consumer is willing to pay for specified products and
services (Rahayu and Day, 2015).
Value Proposition
The value could support to demonstrate the value that an organization will offer to their
consumers and others. The organization could offer more value as compared to their market
players for getting a positive outcome (Sheikh, Shahzad, and Ishaq, 2017).

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Sources of revenue
There are many sources that could be a source of revenue and may be accessible on the e-
business. These are advertising, agent commissions, sales commissions, subscription, use
fees, affiliation, sales profits, licensing, syndication, and sponsorship.
Activities, Resources, and Capabilities
The capabilities, activities, and resources of a firm could be known as the key requirement of
the business. These could be required in order to attain mission of firm (Chen, Ruikar, and
Carrillo, 2017).
E-business marketing
E-business marketing refers to promoting the products and services of an organization by
considering the internet. It could be effective to enhance the customer services. It could
enable the organization to sell their products and services to their internet users. This type of
marketing refers to the efforts of the organization to encourage suffers from wen to visit on
their website. For illustration, organization could register their organization on SEO as it
could also part of e-business marketing (Veit, et. al., 2014).
It could facilitate the company to enhance their brand image. In addition, it is also analyzed
that organization could use PPC ads on the directories of the internet by considering e-
business marketing. It could also enable the organization to enhance awareness of goods and
services among consumers. In addition, an effective web design could be effective for e-
business marketing. In addition, it is also analyzed that websites could be user-friendly and
offer unique information about goods and services. The main benefit of e-business marketing
could offer 24 Hrs. services to their products and services. In addition, it is also analyzed that
internet based business could also facilitate the organization to directly communicate with
consumers and attain their aim and objectives. Hence, it is analyzed that e-business marketing
could be effective for both organization and consumers caused of saving time and cost. In

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addition, it is also addressed that e-marketing could enable the company to introduce the
products and services among the huge amount of consumers and make a unique image for
enchasing the demand of products and services (Schaltegger, Hansen, and Lüdeke-Freund,
2016).
E-business infrastructure
The design of software, hardware, data, and content practiced offering e-business services to
workforces. It could support to organize the innovative ideas as an engine for delivering the
consumers and partners (Chen, Ruikar, and Carrillo, 2017). The e-business infrastructure
could be a mixture of hardware like offer the personal computer at the working place to their
clients, and make link among the software and hardware to deliver worker services with e-
business. In addition, it is also analyzed that the design of hardware, software, and networks
where it is allocated (Gerow, Thatcher, and Grover, 2015).
In addition, it is also analysed that infrastructure could also involve ways of publishing
information and information accessed by e-business software. It could also be effective to
maintain type third-party software, networks, and data servers (Schaltegger, Hansen, and
Lüdeke-Freund, 2016). It is also significant that e-business design and the procedure if
reviewing the new tools investments for managing the changes of business. In addition, it is
also analysed that there are certain technique that is introduced in the 2005 onwards as IPTV
and Web 2.0. In addition, it is also found about different components that could be necessary
for managing the changes in the business process. It could facilitate to obtain reliable
outcome in least time and cost. It could also enable the organization to make smooth process
of business. Consequently, organization would be capable to obtain higher competitive
benefits (Sheikh, Shahzad, and Ishaq, 2017).

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Reference
Chen, Y., Ruikar, K. and Carrillo, P., 2017. 13 e-Business infrastructure and strategic
frameworks. Advances in Construction ICT and E-Business, p.296. [Online]. Available at:
http://hipatiapress.com/hpjournals/index.php/rimcis/article/view/2704/2118 (Accessed: 01-
June-2018).
Kim, Y. and Peterson, R.A., 2017. A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38, pp.44-54. [Online]. Available at:
http://iranarze.ir/wp-content/uploads/2018/01/E5575-IranArze.pdf (Accessed: 01-June-2018).
Rahayu, R. and Day, J., 2015. Determinant factors of e-commerce adoption by SMEs in
developing country: evidence from Indonesia. Procedia-Social and Behavioral Sciences, 195,
pp.142-150. [Online]. Available at: https://ac.els-cdn.com/S1877042815039026/1-s2.0-
S1877042815039026-main.pdf?_tid=f466cc76-594a-4588-a95a-
f25e04f641dd&acdnat=1527875040_4c6d2a5b126b67571bfa56edd8ebf7a0 (Accessed: 01-
June-2018).
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for
sustainability: Origins, present research, and future avenues. [Online]. Available at:
http://journals.sagepub.com/doi/pdf/10.1177/1086026615599806 (Accessed: 01-June-2018).
Sheikh, A.A., Shahzad, A. and Ishaq, A.K., 2017. The Growth of E-Marketing in Business-
to-Business Industry and its Effect on the Performance of Businesses in Pakistan: Marketing
Success. International and Multidisciplinary Journal of Social Sciences, 6(2), pp.178-214.
[Online]. Available at: https://books.google.co.in/books?
hl=en&lr=&id=0iQlDwAAQBAJ&oi=fnd&pg=PA296&dq=E-
business+infrastructure&ots=9IsYdgSGTP&sig=dW6lNwXWdhi8waluYOOBUOQIQgE#v=
onepage&q=E-business%20infrastructure&f=false (Accessed: 01-June-2018).

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Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M.,
Loos, P. and Spann, M., 2014. Business models. Business & Information Systems
Engineering, 6(1), pp.45-53. [Online]. Available at:
https://www.alexandria.unisg.ch/229462/1/JML_4601.pdf (Accessed: 01-June-2018).