Analyzing the Role of E-Commerce and E-Business in Today's World

This report analyzes the roles of e-commerce and e-business in the contemporary business environment. It begins with an executive summary and table of contents, followed by an introduction that defines e-commerce as the buying and selling of goods and services over the internet. The analysis explores the changing business landscape, highlighting the impact of globalization and technological advancements, using examples like Taobao to illustrate e-commerce's influence on consumer decision-making. It also discusses the disadvantages, such as high setup costs and security concerns. The report further examines the role of e-commerce in the current scenario, emphasizing its 24/7 availability, attractive offers, and customer review features, with Amazon as a prime example. The conclusion reinforces the vital role of e-commerce in improving business transactions, increasing market share, and promoting personalized customer experiences, ultimately leading to increased revenue and profitability. The report adheres to a business report format, including Harvard referencing with at least five academic references, and includes a review of theory with practical examples to support the ideas presented.

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Executive Summary
The report has thrown light on identifying the different roles of the e-commerce and
e-business in the current business environment which is complex. It can be seen that
there are different kinds of advantages and disadvantages of the e-commerce which
affects the profitability of the firms such as Amazon or Taobao which causes the
turnover among the different customers. However, there are different role of e-
commerce business which includes the flexibility in the purchase of the products
from any kind of geographical locations which will be beneficial in improving the
growth of the firms.

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Table of Contents
Introduction...................................................................................................................3
Analysis Related to E-Business and E-Commerce......................................................3
Role of E-Commerce and E-Business in Current Scenario of Business.....................4
Conclusion....................................................................................................................5
References...................................................................................................................6

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Introduction
The assignment assists in analyzing and understanding the significance of the
e-commerce related aspects in the modern business environment. It is considered to
be the selling and buying of the different products and services over the electronic
kind of system such as internet as well as other computer related networks which
makes it easier for the different individuals to shop in a much easier manner. The
electronic commerce is considered to be the major sales aspect of the e-business. In
the respective assignment, the different kinds of role of e-commerce and e-business
in the present business will be analyzed which will be suitable for the growth of the
companies and with the example, the concept can be made clear.
Analysis Related to E-Business and E-Commerce
As commented by Rodrigues, Oliveira and Costa (2016), the business world
is changing at a fast pace and the globalization and technological advancement has
been successful in causing extensive amount of competition as well as bringing
ability for purchasing better kind of products and services which assists in catering
more precise kind of needs as well as wants of customers than before. For
instance- Taobao is considered to be the top 10 e-commerce platform with the
massive base users’ base of more than 500 million. The parent company of Taobao
is Alibaba group (Taobao.com 2019).
It is one of the most successful e-business which is the huge online platform
that provides the customers with the different accessories, clothes along with
furniture and footwear along with other items which will be suitable for managing the
different needs without any such kind of existence of the different physical stores in
the different parts of the countries (Necula et al. 2018). From the respective case
example, it can be identified that e-commerce is successful in influencing the
decision-making of the different customers through which it allows them in reviewing
the different pricing strategies of other competitors online and gain knowledge before
making the final purchase.
On the contrary, as opined by Necula et al. (2018), there are different kinds of
demerits of utilizing the e-commerce sites and it cannot be suitable for the

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profitability of the business. In managing the online business, there is inclusion of
high costs related to set up that can be ineffective for the growth of firms. Moreover,
as commented by Laudon and Traver (2016), even the delay or inexperience of the
different people involved can result in loss of money.
In addition, as opined by Lin and Chuangn (2018), there can be issues related
to security related issues as the online transactions face threat of lack related to
security as there are different sites such as Taobao, where there are few items
wherein there is no option of cash on delivery as it is risky for the different customers
to give all the card details during the process of payment which can be ineffective for
the customers and it can affect revenues of the company negatively.
From the entire positive and negative analysis related to the e-commerce and
the e-business, it can be inferred that there is huge increase in the e-commerce
businesses in the present scenario as after conducting various surveys, it has been
seen that the millennials present in the market prefer to purchase the products online
rather than following the outdated traditional technique (Guo et al. 2018). Due to the
same, Amazon, Alibaba or Walmart has increased their presence in online e-
commerce business to gain a strong customer base.
Role of E-Commerce and E-Business in Current Scenario of Business
As opined by Čiarnienė and Stankevičiūtė (2015), there are different kinds of
activities which are being performed by the e-commerce companies which will be
suitable for managing the needs of the different individuals successfully. The e-
commerce companies are always available with the different services round the
clock and the customers have the freedom to avail or enquire regarding the different
services or the products at any time they wish which will be effective. For instance-
Taobao is one such e-commerce company which provides the different customers
with the different products and services at a single platform and it has satisfied lakhs
of individuals in the market (Taobao.com 2019).
Moreover, as opined by Chao (2016), there are different attractive offers
available as there is lot of competition happening in the online market, due to which
the e-commerce sites are properly flooded with discounts and offers for attracting the
different customers. The different discounts up to 80% have become very common

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and it has been one of the suitable aspects which makes the shopping of the
customers more attractive and efficient in nature (Awiagah, Kang and Lim 2016).
Additionally, there is inclusion of the review page or the comments page wherein the
different customers can share their views on the different products which are sold by
them and it will be helpful for the other customers to get a proper review on the
products which are required to be purchased by them.
For instance- Amazon is one of the most popular examples of the online
shopping platforms which showcases and provides the different customers with the
different products and services at a reasonable rate. It is considered to be the
second most famous online e-commerce platform which helps them in increasing
their revenues and profitability successfully (Amazon.com 2019).
Conclusion
Therefore, it can be analyzed that the e-commerce and the e-business
concepts have been into current scenario which has been playing a vital role in
improving the business-related transactions. The different marketing techniques
which are being used by Amazon or the other online marketing companies such as
Taobao have been successful in increasing market share and it has helped them in
improving their growth. Through the incorporation of the e-commerce business, it is
helpful in promoting the personalized experiences to the different customers which
has assisted in managing the growth of the companies successfully. It has been
successful in promoting the whole customer convenience which has assisted the
companies in understanding the efficacies and it is beneficial for the management of
the company’s successful position through generating huge revenues and gain huge
level of profitability in contrast to other competitors.

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References
Amazon.com 2019 Amazon.in (online) Retrieved from https://www.amazon.com/
[Accessed on 22nd August 2019]
Awiagah, R., Kang, J. and Lim, J.I., 2016. Factors affecting e-commerce adoption
among SMEs in Ghana. Information Development, 32(4), pp.815-836.
Chao, K.M., 2016. E-services in e-business engineering. Electronic Commerce
Research and Applications, 16, pp.77-81.
Čiarnienė, R. and Stankevičiūtė, G., 2015. Theoretical framework of e-business
competitiveness. Procedia-Social and Behavioral Sciences, 213, pp.734-739.
Guo, Y., Yin, C., Li, M., Ren, X. and Liu, P., 2018. Mobile e-commerce
recommendation system based on multi-source information fusion for sustainable e-
business. Sustainability, 10(1), p.147.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Lin, C.T.L. and Chuang, S.S., 2018. The Importance of Brand Image on Consumer
Purchase Attitude: A Case Study of E-Commerce in Taiwan. Studies in Business
and Economics, 13(3), pp.91-104.
Necula, S.C., Păvăloaia, V.D., Strîmbei, C. and Dospinescu, O., 2018. Enhancement
of E-Commerce Websites with Semantic Web Technologies. Sustainability, 10(6),
p.1955.
Rodrigues, L.F., Oliveira, A. and Costa, C.J., 2016. Playing seriously–How
gamification and social cues influence bank customers to use gamified e-business
applications. Computers in human behavior, 63, pp.392-407.
Taobao.com 2019 Taobao (online) Retrieved from https://taobao.com/ [Accessed on
22nd August 2019]