Very Fresh Food Delivery: Online Survey Analysis of Customer Data

This report examines an online survey conducted by Very Fresh Food Delivery, a company specializing in organic food delivery. The survey aims to gather insights into customer preferences regarding meal plans, purchase amounts, delivery satisfaction, and demographics. Key findings indicate that a significant portion of customers purchase vegetarian options, with average spending falling between $60.00 and $79.99. Customer satisfaction with the 2-3 day delivery service is high, and a majority of respondents also buy from other online organic food services. The survey highlights the importance of online surveys for cost-effective data collection and identifies areas for improvement, such as survey design and targeted outreach. The report concludes with recommendations for enhancing future surveys to better understand and cater to customer needs, ensuring the company's continued growth and success in the competitive organic food market. Desklib provides solved assignments and past papers for students.

Very Fresh Food Delivery

BACKGROUND
 Very Fresh Food Delivery is a developing firm that is specializing in shipping
organic foods.
 The popularity has been regained from firm’s offers of three meal plans, and
orders that can be placed online.
 The delivery is conducted online with guarantee of shipment within 2-3 days.
 The study concentrates over the first online survey conducted by the company.
The online survey is examined to obtain information regarding targeted
consumer preference.

DISCUSSION AND RESULTS
 As per the survey questions conducted on customers, it has been found that
20.9% of customers purchase veggie products.
 On an average the vegetarian purchase is higher compared to non-
vegetarian products.
 The purchase products are within an average of $60.00-79.99 that accounts
to 32.2%.
 The customers has shown positive outlook regarding delivery service. 82.1%
of customers have been satisfied with delivery within 2-3 days.
 there is an increase on satisfaction level accounting to 25% of satisfied
customers on an average.
 The benefactor acts when it is found that more than 60% customers purchase
online organic products promoting the services of Very Fresh Food Delivery.
 The age group of 30-45 has been highly benefited as they rely on consuming
organic products with raising consciousness.

Graphs and charts
Which plan do you regularly purchase from Very Fresh?
Items Percentage
Veggie 20.9
Meat Lovers 48.6
Seafood Delight 30.5
20.9
48.6
30.5
Percentage
Veggie
Meat Lovers
Seafood Delight
Veggie Meat Lovers Seafood
Delight
0
10
20
30
40
50
20.9
48.6
30.5

What is the average of amount you spend with Very Fresh per month?
Amount Percentage
$ 9.99 – 29.99 27.2
30.00 – 59.99 18.3
60.00 – 79.99 32.2
80.00 – 99.99 9.2
Over $100 3.1
2
7.
2
1
8.
3
32.2
9.
2 3.1
Percentage
$ 9.99 – 29.99 30.00 – 59.99
60.00 – 79.99 80.00 – 99.99
Over $100
$ 9.99 –
29.99
30.00 –
59.99
60.00 –
79.99
80.00 –
99.99
Over
$100
0
5
10
15
20
25
30
35

 How long does it take your order to arrive?
Days Percentage
2-3 days 82.1
4-5 days 14.2
6 days or more 3.7
82.1
14.2
3.7
Percentage
2-3 days
4-5 days
6 days or more
2-3 days 4-5 days 6 days or
more
0
20
40
60
80

 Rate your overall satisfaction with Very Fresh
Satisfaction Percentage
Very Satisfied 18.7
Satisfied 29.1
Neutral 37.6
Dissatisfied 10.7
Very dissatisfied 3.9
18.7
29.137.6
1
0
.
7 3.9
Percentage
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very
dissatisfied
0
15
30

 Do you buy from other organic online home delivery services?
Response Percentage
Yes 68.7
No 27.2
Did Not Respond 4.1
68.7
27.2
4.1
Percentage
Yes
No
Did Not Respond
Yes No Did Not
Respond
0
10
20
30
40
50
60
70

 Which age range represents you?
Age Percentage
18-34 9.8
35-44 32.1
45-54 23.5
55-65 20.4
66 and over 14.2
9.8
32.1
23.5
20.4
14.2
Percentage
18-34
35-44
45-54
55-65
66 and over
18-34 35-44 45-54 55-65 66 and
over
0
5
10
15
20
25
30
35

 In which region of the country do you reside?
Region Percentage
West 26.1
East 32.4
South 17.1
Midwest 24.4
26.1
32.4
17.1
24.4
Percentage
West
East
South
Midwest
West East South Midwest
0
5
10
15
20
25
30
35

Online survey benefits are:
 The cost of collecting and storing data is very
low as the overhead is low.
 Time taken by these surveys is less as well.
 The respondents who answer these questions
have the convenience of doing it at their
leisure time and can stop or start accordingly
(Cunningham et al. 2015).

Disadvantages of conducting
online surveys
 Finding respondents is difficult because there are
many people without internet services
(Benckendorff, Moacardo & Murphy, 2016).
 Cooperation can be a problem as people can delete
the advances made in the study because of infinite
questions.
 There is no professional interviewer who can
generate specific results from the feedbacks which
has been provided (Benckendorff, Moacardo &
Murphy, 2016).