Gap Inc. Product Analysis: Exploring Competitive Advantages

This case study examines the products of Gap Inc., a global clothing company operating as an omnichannel retailer with brands like Old Navy, Banana Republic, Athleta, and Gap. It analyzes the competitive advantages of each brand: Old Navy's 'Democracy of Style' offering wide-ranging, qualitative products; Gap's 'Modern American Optimism' bridging social gaps; Banana Republic's focus on adventure-ready clothing; and Athleta's empowerment of women through activewear. The analysis references research on supply chain agility, innovation, and responsible scheduling practices within Gap Inc., highlighting the various strategies employed to maintain a competitive edge in the market. Desklib provides access to this case study and many other solved assignments for students.

Products of Gap Inc.
• The Gap, Inc is a clothing company that generally offers
clothing accessories and personal care products to its
respective customer segment.
• The respective company operates as an Omni channel
retailer that has its existence in both online as well as
stores.
• The stated products of the company are being clubbed with
various brands including, Old Navy, Banana Republic,
Athleta and Gap.

Competitive advantage to products’ of
Gap Inc.
Company brands Competitive advantage
Brand value Evaluation
Old Navy Democracy of style The given brand offers a wide range of products with
maintaining qualitative standards. This ultimately provides a
competitive advantage to the firm capturing most of the
customer market segment.
Gap Modern American Optimism The provided brand as the name suggests offers products that
bridge the gap between social factors in an economy. This
could include; individuals, cultures and generations. Thus,
competitive advantage is obtained with considerations to the
social objectives of the firm.
Banana Republic Adventures near and far The stated brand proves to be originated with a most
attractive concept. This clothing is designed for a life where
anything is possible.
Athleta The power of She The respective brand motive is to frame a community full of
healthy, active and confident girls and women who empower
each other with their limitless potential.

References
• Chen, C.J., 2018. Developing a model for supply chain agility and innovativeness to enhance firms’ competitive
advantage. Management Decision.
• Chen, X., Liu, C. and Li, S., 2019. The role of supply chain finance in improving the competitive advantage of
online retailing enterprises. Electronic Commerce Research and Applications, 33, p.100821.
• Kesavan, S., Lambert, S., Williams, J. and Pendem, P., 2021. Doing Well By Doing Good: Improving Store
Performance with Responsible Scheduling Practices at the Gap, Inc. UC Hastings Research Paper
Forthcoming.