Analysis of the Global Business Environment: BMW Essay

This essay provides an analysis of BMW within the global business environment. It begins with an introduction outlining the scope of the essay, which focuses on understanding the dynamic and changing nature of business and the needs of both individuals and organizations. The main body delves into the impact of micro and macro environmental factors on BMW's operations, including political, legal, technological, and economic influences. It also examines the role of social responsibility, ethics, and modern business practices. The essay highlights how changes in technology and business ethics impact BMW's policies and its global presence. The discussion also emphasizes the importance of corporate social responsibility (CSR) for both the organization and its employees, detailing how CSR enhances brand image, customer relationships, and employee engagement. The essay concludes by summarizing the key points, reinforcing the significance of environmental factors and ethical practices in the growth and success of global businesses like BMW.

Individual Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Understand the dynamic and changing nature of business within the global business
environment.................................................................................................................................1
Identify the needs for individual and organisation......................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Global business is the network which is leads the consulting firm that specialised in
helping organisation to growth in the whole market ad worldwide. This business increasing
uncertainty and volatile world. The global business firm is operates facilities and provide their
services in their many countries around the world (Cycyota, Ferrante and Schroeder, 2016).
Present study is based on the “essay on global business is BMW” is the multinational car
manufacturer company. That provides their products and services in whole world. Whole auto
mobile sector is under the brand of BMW and its performance in the world is effective and
unique. The essay is divided into two part first understanding the dynamic and changing nature
of business and the consideration for future. Second is needs for individual and organisation to
manage responsibility in relation to social, culture, economical and environmental issues.
MAIN BODY
Understand the dynamic and changing nature of business within the global business
environment.
Micro and macro environmental factor is impact to business and its objectives like BMW
has their policies and style of service providers. In these objectives are also influenced by the
factors which are affect to business outside of business environment and globally.
Macro factor
This factor refers which factor that are affect to business from outside of the business.
This includes the political, legal, technological and economical sector. BMW faced the problems
from the macro factor indirectly like new technologies are affect to business and its decision
making process. By this management have to take new technology in their production and
operation department (Philipov, Liefbroer and Klobas, 2015).
Micro factor
This factor refers the environment which under r from the business and operations of
BMW. This factors are affect to business internal business process like competitor, staff
members, suppliers, market and customers. They all are affect to BMW's management directly. It
is specific nature of elements. By this management can know about their weakness and
improvement area.
Changes nature of business by using modern
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Business understood the organized efforts of employees to supply customers with goods
and services for improve their profits its nature of business. The purpose of global business like
it is important in society and the supply of goods and services in whole world. Is effective
purpose of the business.
Business ethics is cannot ignore and it is important corporate social responsibility in the
global business environment. It is important and depends on the ethical standards of managers.
This refers the rules and principles of the business the help to know about the right and wrong
conduct of business and help to maintain discipline in organisation (Reisch, 2016). Social
responsibility and ethics are applies in the both individual and group capacities.
Modern business is the dynamic and its describe business best according to changes.
Changes make business substantially on research and development of marketplace. Management
can use the mass production and mass marketing for improve and make changes in their growth
of business. Modern changes in their businesses are help to make changes in the effective
business process and work culture of business. Modern business make strong and good future of
BMW business.
With the modern changes in their business are help to make perfect future of BMW and
its objectives. By this management can reduce their work cost and efforts of employees and help
to increase use of teams and unit work like by this communication and information flow more
open individual workforce. Management changes their modern technology in global presences of
marketplace. But bys using new technology in their policies this creates some issues such as
increased noise by these employees are disturbed and not concentrate on work effective (Slack,
Corlett and Morris, 2015).
Technology changes are help to greater use of dispersed work group often globally like
with this management do video conferencing, computer based work and most important for
greater need for mobile technological support for meetings in meeting room. But creates the
issues like expansion of workday to accommodate and loss of opportunity to develop trust
through face to face interaction.
Technology changes is modern changes in BMW policies are help to make effective and
bright future with some and little issues. It creates effective and good image at globally. It is
important and effective for the global presences.
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Identify the needs for individual and organisation.
Social responsibility is important for the business and its growth in positive way. This
important for both individual and organisation.
Organisation
It is important for the organisation growth and its help to increase importance of company
for several years. This help to environment of business and its objectives. By this company is
incorporating social responsibility into their overall business strategy. It is important for the
growth of business in the global factor (Van Wormer and Besthorn, 2017). This help to improve
and make strong brand image at marketplace. It is important for socially and give impact on
economic growth of the company.
The public perception of the company is critical to customers and shareholders in the
company by protecting positive image of brand in public and world's market. This also help to
engaging the customers in positive way. CSR is helpful for building strong relationship with
customers and that is important for success of company. This impact to buying power of
customers. In short, building a positive relation with customers and their communities this help
to lead to increased sales and rising profits of business.
It is also retaining the top talent of the employees and their staff members. It is effective
and valuable for improve and increase the relations and skills of the employees. Social
responsibility is important for empower of employees to leverage the corporate resource. This is
also helped to BMW stand out from the competitors. Build relations is help to improve their
brand image and also make it strong at globally.
Individuals
CSR and ethics are important for the employees and their staff members. This help to
describe the efforts of employees in their achieve goals and objectives of the company. These
efforts are help to make effective and implementing the environmental friendly. By these
employees are make and give their effective efforts for gaining their goals and make effective
brand image at marketplace. It is help to improve environmental issues of business by efforts of
employees and staff members (Cycyota, 2016).
Ethics is important for employees of BMW this help to satisfy basic needs of humans and
creating credibility. Honest and ethics are important for the employees when employees are
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honest for their work then they are able to give their hard contribution to achieve goal of
company and also to global market.
This also help for uniting peoples and leadership. It is help to improve leadership quality
of peoples and employees of firm. By this they can make effective and useful decisions for the
growth of company and also to global changes. For making global changes and global brand
image it is important to have ethics and behaviour in employees. This give positive impact on the
business and its growth.
CONCLUSION
From the above study it had been concluded that the macro and micro environmental
factor influences the business in their local market and also global. Corporate social
responsibility has effective and valuable for the company growth and its substantially. It has
important for improve growth of business. Ethics has been tries to create a sense of right and
wrong in the organisation by employees. That played an important roles in human life and
employees of organisation.
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REFERENCES
Books and journals
Cycyota, C. S., Ferrante, C. J. and Schroeder, J. M., 2016. Corporate social responsibility and
employee volunteerism: What do the best companies do?. Business Horizons. 59(3).
pp.321-329.
Philipov, D., Liefbroer, A. C. and Klobas, J. E. Eds., 2015. Reproductive decision-making in a
macro-micro perspective. Dordrecht: Springer Netherlands.
Reisch, M., 2016. Why macro practice matters. Journal of Social Work Education. 52(3).
pp.258-268.
Slack, R. E., Corlett, S. and Morris, R., 2015. Exploring employee engagement with (corporate)
social responsibility: A social exchange perspective on organisational participation.
Journal of Business Ethics. 127(3). pp.537-548.
Van Wormer, K. and Besthorn, F., 2017. Human behavior and the social environment, macro
level: Groups, communities, and organizations. Oxford University Press.
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