Analyzing the Impact of Globalization on Starbucks' Business and HR

This report examines the impact of globalization on Starbucks' business operations and human resources. It begins with an introduction to project management and its application to Starbucks, covering project aims, objectives, and a comprehensive project management plan including cost, scope, time, quality, communication, risk, and resource management. A work breakdown structure and Gantt chart are provided to illustrate project timelines and stages. The report then details small-scale research using both qualitative and quantitative methods, including data collection through questionnaires. The findings are presented with interpretations of the data, focusing on key themes such as awareness of globalization, government support, resource needs, and the benefits of globalization. The report concludes with recommendations based on the research and data analysis, highlighting the value of the research in meeting the stated objectives and addressing the challenges faced by Starbucks in a globalized environment. References are included to support the analysis.

Managing a Successful
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................2
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................3
TASK 2............................................................................................................................................5
P4 Small-scale research by applying qualitative and quantitative research methods.................5
TASK 3............................................................................................................................................7
P5 Research and data using appropriate tools and techniques....................................................7
P6 Appropriate recommendations as a result of research and data analysis.............................15
P7 Value of undertaking the research to meet stated objectives...............................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

Title: Impact of globalization on the business model of Starbucks in Human resources.
INTRODUCTION
Managing successful business project refers to key for obtain desired outcomes from
project. Generally, project consist large amount of resources and its failure impact on business
functioning. It is a responsibility of project manager to conduct project as well as achieve desired
outcome (Adam, 2012). This present report is based on the Starbucks company and it was
established in year 1971. It is coffee firm and also a largest coffee house chain. Under this
mention report will be discuss about the project management plan that cover cost, time, risk,
communication, quality etc. there will be discussion about the small- scale investigation through
applying the quantitative and qualitative methods of research in a better manner.
TASK 1
P1 Project aims and objectives
Globalisation refers to process by which the companies develop the international
influence on global level. It is an integration between organisations, people and also
governments of various nations through international trade with the help of using information
technology. In addition to this, globalisation has been change how the business is to be
conducted and visualised. Impact of the globalisation on operations and functions of business is
extensive as well as pervasive (Ariely, 2012). The concept of glocalisation explains process
through which regional as well as national economies, culture and so cities have integrated by
international trade network, transportation and communication. Mainly, globalisation develops
the positive impact on business and it is helpful in enhance competition, location flexibility,
more awareness etc.
Background of Project
In this present business environment, mostly business organisations conduct their
business at international level for increasing their market share and profitability. Globalisation is
contentious procedure and also leads to interconnection among countries in the various heritage,
culture and caste (Byram and Parmenter, 2012). The main factors of globalisation are
advancement in ethnology, telecommunication, transportation etc. Starbucks is an American
Coffee firm and it is one of the largest coffee chain. It operate its business on 28,218 locations.
This company has globalised for the purpose of acquire its products in order to find the new
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market and develop its better image at marketplace. When this company expand its business
operations in other countries, effect of globalisation in management as well as human resource is
necessary. In addition to this, firm will require to recruit, train and also sustain workforce to
spread them in many countries to handle business operations (Coker, 2014).
Aim: An aim of this project is “To determine influence of globalisation and its impact on
Starbucks business in Human resources. ” A case study on Starbucks.
Objectives:
 To identify concept of globalisation.
 To examine role of globalisation on Starbucks business sin Human Resource.
 To determine the challenges which Starbucks face due to globalisation.
Questions:
 What is concept of Globalisation?
 What are role of globalisation on Starbucks business sin Human Resource?
 What different challenges faced by Starbucks from globalisation?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project Management refers to practice of planning, organising, implementing and
closing team work for attain particular objectives and meet with the specific criteria of success at
set period of time. In order to develop the effective projective management plan, there is a
requirement to Starbucks to use the different aspects which are mention below as above:
Cost- Under this, it is necessary that company should arrange the proper funds to
complete the project. It consists planning of funds, cost budgeting, controlling expenses etc.
Scope- Starbucks is a large size company and it conduct its business at the global level. It
operate its business operations in many countries, so the scope of this project is high (Davidson
and et. al., 2012).
Quality- It is a main aspect in project management plan. Under this, company should be
assure that all activities of project management are done in an effective or better manner.
Communication- It is process of systematic monitoring, executing and also planning
communication channel. Company need to adopt the better channels of communication for an
instance emails for employees so that they can communicate.
2

Resources- The main components of resource management are resource plan, availability
of resources, utilization of resources etc. under this, it is necessary for firm to utilising the
resources in a better manner (Furlong, 2013). The required resources in project management plan
are manpower, technical, financial etc.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Work breakdown structure- It refers to deliverable oriented breakdown of project in
small elements. It is main project deliverable that help in organise work of a team in the
manageable sections. In context to project management, it is helpful in dividing the activities in
to small components so that staff members can not face any issue for doing any project. It is an
effective method or way for getting multi- step as well as complex project done. In addition to
this, main aim of Work Breakdown Structure is to make big project in to the manageable
sections by breaking them in small chunks (Gunn, 2017). It is helpful in leading to effective
productivity along with the project management.
Gantt chart- It is a kind of the graphical illustration of schedule that is helpful in plan,
coordinate and also track the particular activities in project. It is chart under which the series
related to horizontal lines shown amount of the completed production or work in specific period
of time in context to amount that is already planned for those periods. In this, the activities of
project are divided on the basis of specific period of time (Hoffmann and Kumar, 2013). It
provide the target to employees so that they can focus in performing the activities in a fixed time
period. It will provide the positive outcomes to project.
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
Research methodology refers to theoretical as well as systematic analysis of methods
which are applied to field of study. In this, it comprises theoretical analysis of methods along
with the principles which are related with knowledge branch (Intriligator, 2017). In addition to
this, there are two different kind of research methods mention below which researcher use in
conducting an investigation:
Qualitative- In this method, data is measures in terms of facts and theoretical perspective.
The qualitative investigation is gathering, interpreting and also analysing data through observing
the people and it is subjective in nature.
Quantitative- Under this research method, data is measure in terms of quantity and
numeric. It is an systematic empirical research of the quantitative phenomenon along with
relationships.
Among both of the methods, researcher use the qualitative research method because it
provides the detailed information about specific research area.
Data collection refers to a method for gathering the accurate and reliable data or
information about the particular topic. Different types of data collection methods mention below:
Primary- Under this, data is collected for the first time or never used before (Mak,
Lumbers and Eves, 2012). In order to collect the primary data, researcher use the different
sources such as questionnaire, interviews, observation, surveys etc.
QUESTIONNAIRE
Name:
Age:
4

Gender:
Contact No.-
Address:
Q1) Are you aware about the concept of Globalisation?
a) Yes
b) No
Q2) Does government give any support to company for expand business at international
level?
a) Yes
b) No
Q3) What are main resources needs to Starbucks for expand its operations at global level?
a) Technical resource
b) Financial resources
c) Human resource
Q4) What are different benefits Starbucks get by making its business globalised?
a) Target new marketplace
b) Enhanced economies of scale
c) Free trade
d) Less culture diversity
Q5) Does globalisation impact on the human resource of the Starbucks company?
a) Yes
b) No
Q6) What are main implications faced through managers of Starbucks in conducting
business at the global level?
a) Labour migration among countries
b) Increased competition
c) Enhance trade in world
Q7) What is the role of Human Resource of Starbucks when the firm is globalised?
a) Provide training
b) Hire high- quality employees
c) Adopt new technology
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Q8) What are the challenges which company face during the globalisation?
a) Environmental degradation
b) Reduce employment growth rate
c) Unfair working conditions
Q9) What are ethical as well as economic affect of globalise activities on business of
Starbucks company?
a) Technology
b) Culture
c) Politics
Q10) Recommend some ways through which Starbucks firm can increase its market share
at global level.
Secondary- In this, data is already collected through another investor and the different
sources to gather data are books, journals, internet sources etc.
Sampling- It is process that used in the statistical analysis under which the predetermined
observation numbers are selected from large population (Mhamed, 2012). With the help of using
random sampling method, investigator select the 30 sample size to collect information or data.
TASK 3
P5 Research and data using appropriate tools and techniques
THEME 1: Aware about the concept of Globalisation
Q1) Are you aware about the concept of
Globalisation?
Frequency
Yes 21
No 9
6

Interpretation: On the basis of mention graph, there are 20 respondents which have some
knowledge about the globalisation. They are aware about the benefits of globalisation. On the
other hand, there are 9 respondents which are not aware about the globalisation.
THEME 2: Government give any support to company for expand business
Q2) Does government give any support to
company for expand business at
international level?
Frequency
Yes 16
No 14
7
Yes No
0
5
10
15
20
25
21
9
Column B

Interpretation: On the basis of mention graph, there are 16 respondent which said that
government provide its proper support to organisations in order to expand the business
operations at global level. According to opinion of 14 respondents that government does not
provide support to firms which are going to be globalise because of more funds.
THEME 3: Resources needs to Starbucks for expand its operations
Q3) What are main resources needs to
Starbucks for expand its operations at
global level?
Frequency
Technical resource 7
Financial resources 9
Human resource 14
8
16
14 Yes
No

Interpretation: For conducting any business or expansion, some resources are necessary.
Without these, firms are not able to perform in a better manner. As per the mention graph, 7
respondents said that technical resources are more necessary in conducting business operations
and making the quality of products better. On the other hand, there are 14 respondents which said
that human resources is important because without this, Starbucks can not hire the well qualified
employees and provide them training about new culture. On the basis of opinion of 9
respondents that financial resources are necessary because without funds, firm can not conduct
its business operations at international level.
THEME 4: Benefits Starbucks get by making its business globalised
Q4) What are different benefits Starbucks
get by making its business globalised?
Frequency
Target new marketplace 6
Free trade 5
Enhanced economies of scale 10
Less culture diversity 9
9
Technical resource Financial resources Human resource
0
2
4
6
8
10
12
14
Column B