In-depth Analysis: Evaluating a Public Health Campaign's Effectiveness

This case study provides an analysis of a public health campaign, addressing key issues such as the campaign's initiation by the Department of Health England, its overall purpose to raise awareness about stroke and its symptoms, and its target audience of individuals at higher risk of stroke. The Health Belief Model served as the theoretical underpinning. Funded by the national institute of health research and UK clinical research collaboration, the campaign, costing £105, used evidence from WHO and NHS England to disseminate awareness. Key contextual issues included knowledge gaps about stroke, relevant health policies, and other health campaigns. Partnerships with healthcare facilities and NHS regions were established. No significant ethical issues were identified. The campaign spanned from February 2009 to March 2012, utilizing television, newspapers, pamphlets, and social media platforms like Facebook and Twitter. Evaluation involved assessing attendance at campaign-related events, with evidence indicating over 50% regional social media coverage and reaching over 1.2 million people in six months, with 45% of those exposed reporting a change in mindset.

Issue Notes
1. Who initiated the campaign? The Department of Health England
initiated the campaign
2. What was the overall purpose of the
campaign?
The purpose of this campaign was to
provide awareness to the people
regarding stroke and its symptoms.
3. Who is target audience? The target audience of this healthcare
campaign was people at higher risk of
stroke and then provide them with
interventions
4. What is / are theoretical underpinnings of the
campaign?
Health belief model and change theory
was the theoretical underpinning of this
campaign
5. How is the campaign funded? Provided
details of costs and funding sources
The program was funded by the national
institute of health research as well as UK
clinical research collaboration, with
cost £105
6. What is the main evidence base
underpinning the campaign?
The evidences were collected from WHO
and NHS England so that the rates and
statistics could be used to spread the
awareness about the incident
7. What are the main contextual issues?
1.Relevant health policies and
legislation
2. Other health campaigns and
strategies relevant to this one
The primary issue was knowledge and
awareness regarding the stroke and
related health condition.
8. What partnership working took place in the
running of the campaign?
Partnerships with healthcare facilities,
NHS of different regions and public
healthcare offices were conducted.
9. What are the main ethical issues relating to
the campaign?
No such ethical issues were identified
within this health promotional
campaign.
10. Describe any collaboration with the public,
other organisations or groups.
Funding of UK clinical research and
national institute of health research
were done so that funding for this
healthcare campaign could be collected.
11. Provide the details of the timing & the dates
and time span of the campaign.
The time span of the campaign was
February 2009 to March 2012.
12. What media and social media platforms were
used for the campaign?
Television, newspapers, pamphlets and
social media such as face book and
twitter were used.
13. Provide details of the campaign evaluation
process. – describe in detail
The evaluation process was used was
assessing the attendance of people in
healthcare campaign related to stroke.
14. Provide evidence relating to the effectiveness
of the campaign (so far)?
the campaign had more than 50% coverage
in the regional social media and reached
more than 1.2 million people in 6 months.
Further, more than 45% of people who
received the pamphlets and awareness
advertisements indicated its effectiveness in
changing people and their mindset.