Analyzing Intercultural Competence in Business: MAR0131 Report
VerifiedAdded on  2023/06/08
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AI Summary
This report delves into the critical importance of intercultural competence in the business world. It examines a case study involving a manager, Mark, who faced challenges in establishing a new office in Saudi Arabia due to a lack of understanding of local cultural norms and communication styles. The report analyzes Mark's missteps, highlighting the significance of researching cultural values and communication methods before entering a new market. It then explores strategies to improve cross-cultural understanding, such as studying communication styles, acknowledging cultural differences, and developing effective communication. Furthermore, the report applies Hofstede's cultural framework to explain the intercultural issues, focusing on dimensions like power distance, individualism vs. collectivism, and masculinity vs. femininity. The report concludes by providing recommendations for Mark, emphasizing open communication and patience. The report underscores the negative impact of a lack of cultural understanding and the benefits of adopting a positive approach when dealing with different cultural standards. It emphasizes that understanding cultural values enhances team member motivation and improves business outcomes. The report references various books and journals to support its analysis and recommendations.
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