A Report on Current Trends in Email, Social Media, and Video Marketing

This report provides an overview of current trends in email, social media, and video marketing. It highlights the importance of email marketing, emphasizing readability, effective subject lines, and personalization. The report also addresses deliverability and renderability issues. It discusses the benefits of social media marketing, including rapid information transfer and cost savings, while stressing the importance of goal setting, platform selection, content consistency, and competitor research. Furthermore, the report explores video marketing, noting its effectiveness in building customer trust and increasing engagement. It outlines basic steps for creating marketing videos, including content planning, video editing, and channel distribution. The report concludes that these marketing strategies are crucial for business promotion and customer engagement, with references to support the information presented. Desklib provides access to this and other solved assignments.

BLOG 1: EMAIL MARKETING – MARKETING TRENDS YOU
MAY NOT KNOW
Email marketing is probably no
longer new in the online marketing
community because this term has
been constantly mentioned on a
daily basis. Whether you are
running a large business or an
individual attempting to promote
your products on the internet, you
need to understand more about
email marketing to work more
effectively. So are there any
principles when doing email marketing? How can email marketing be
effective for a company or any promotion services?
Email Marketing is the use of Email for the purpose of developing
relationships with potential customers or customers through sharing
useful information with an aim to converting potential customers into

customers and increasing sales. Email marketing helps to save costs,
attract potential customers and optimize customer services, easily collect
data/feedback through surveys and especially increase brand awareness.
If you want to be successful in email marketing, there are some principles
that you should follow. First, your email need to be readable, considering
contrast between text and the background, font size and the overall
layout. Second, make good use of Subjects and Previews, which would
help get a subscriber interested enough to open an email. Last but not
least, you need to personalize and sequence your emails wisely so that
your customers or potential customers feel valued.
However, you should be aware of some practical issues when managing
email marketing. The first issue is deliverability. It is required that you
ensure the emails are delivered to the customers and not blocked by the
spam filters. Besides, renderability refers to an email's ability to appear
appropriately formatted in various email readers on desktop and mobile
devices.
Email marketing’s example ads
In conclusion, you cannot omit email marketing if you want to successfully
promote your products. And to optimize the influence of email marketing,
it is recommended that you strictly follow the aforementioned principles
as well as tackling the two practical issues.

BLOG 2: SOCIAL MEDIA MARKETING – POTENTIAL
MARKETING TRENDS !
Many people and companies utilize social media advertising as a
marketing tool, and it is remarkably effective in promoting goods and
services to a huge number of local and international clients (Donovan and
Henley, 2010). There are a host of benefits that this marketing method
brings about, for instance, social networks enable firms to transfer
information rapidly, save money on investments, and reach consumers
more efficiently . Marketing communications efforts have been highly
advantageous for growing connections with consumers and generating
more prospects for trade and exchange for firms by starting two-way
discussions with potential customers. Therefore, social marketing is used
by many firms due to its unanticipated advantages. These advantages
assist companies in reaching out to potential clients and achieving
marketing objectives.
Before creating a social media campaign, you first need to define your
company's specific goals. Some of the best examples could be increasing
brand awareness, engagement, or sales. Second, you need to choose the

right social media channels because covering many different platforms
does not always give the best results. In addition, consistent content
distribution is essential for a successful social media strategy. Therefore,
it is essential to choose one key message for the entire campaign.
Sticking to the message throughout the campaign not only prevents you
from being off track but also helps customers acquire the message with
ease. Finally, you should research your competitors. This step is to clearly
identify the weaknesses of your competitors, which they have not
addressed well or have not mentioned, to help you discover and utilize
golden opportunities for your business’s improvements.

To conclude, corporations and individuals use social media strategically
not just as a free advertising channel, but also as a two-way
communication tool. It enables firms to become closer to their customers.
Customers will then support and become devoted members of your
products and services.
VIDEO MARKETING – TIPS MARKETERS NEED TO KNOW
Video marketing is an excellent communication tool for demonstrating the
power of visuals and assisting firms in bringing their items to the market
(Jarboe, 2011). Unlike text which takes customers a while to read and feel,
with only a few minutes of video, you can win their hearts in no time. If
you are running a business and haven't started video marketing yet, now
is the time.

Video marketing, in its most basic form, is the use of video to sell your
"product," which might be your own brand, service, or the company for
which you work. The ultimate objective is to market and expose the
company's goods to the public. What are the advantages of using video
marketing? First, by connecting more deeply with customers, Video
Marketing creates positive experiences to build customer trust. Customers
will appreciate the solutions that businesses provide, thereby better
connection is created. Through consumer feedback such as likes, shares,
and comments, marketing videos frequently draw higher engagement. As
a result, it can boost customers’ awareness and trust in your product. A
Video Marketing advertising campaign may be claimed to improve the
rate of potential consumers by 66% and the rate of brand awareness by
54%. As a result, it is prudent for organizations to prioritize this type of
investment.
If you are a newbie, these will be the basic steps to create a marketing
video. First, plan the content of the marketing video. You need to build the
concept and message you want to convey to the audience, then decide
the form of your marketing video (how-to videos, interviews with experts,
etc.). The second step is to document and edit your video. You can try
some video editing softwares such as Adole Premiere, After Effects,
Photoshop for immaculate and impressive outcomes. After you have
recorded and edited the video, upload it on different channels. In addition
to prominent social networking sites such as Facebook and YouTube, you
Marketers who’ve increased
user understanding with video
Average hours of online video
watched per
Marketers who’ve increased
sales with video

may also advertise films on movie channel networks, news sites, and
online newspapers where clients frequently visit.
REFERENCE LIST
Chaffey, D. and Ellis-Chadwick, F. (2022) Digital Marketing. 8th edn. Pearson, pp.999- 1008
Donovan, R. and Henley, N. (2010). Principles and Practice of Social Marketing: An
International Perspective. [online] Google Books. Cambridge University Press. Available at:
https://books.google.com/books/about/Principles_and_Practice_of_Social_Market.html?
hl=vi&id=pM42Oqz8BuUC [Accessed 16 Dec. 2022].
Jarboe, G. (2011). YouTube and Video Marketing: An Hour a Day. [online] Google Books.
John Wiley & Sons. Available at:
https://books.google.com/books/about/YouTube_and_Video_Marketing.html?
hl=vi&id=GqGTN3LScAoC [Accessed 16 Dec. 2022].
McCormick, K. (2022). 6 Most Popular Social Media Platforms 2022 [Unobvious Intel!].
[online] WordStream. Available at: https://www.wordstream.com/blog/ws/2022/01/11/most-
popular-social-media-platforms.
revive.digital (2018). Most Popular Social Media Networks (Updated for 2019) | Revive
Digital. [online] Revive Digital. Available at: https://revive.digital/blog/most-popular-social-
media/.
Whitney, L. (2021). How to Edit Your YouTube Videos. [online] PCMAG. Available at:
https://www.pcmag.com/how-to/edit-your-youtube-videos.
Wyzowl (2021). Video Marketing Statistics 2021 (Brand New Data). [online] Wyzowl.
Available at: https://www.wyzowl.com/video-marketing-statistics/.