Marks & Spencer's Strategy in the Global Business Environment

This report examines Marks and Spencer's position within the global business environment, focusing on the challenges and opportunities it faces. It includes a PESTLE analysis, detailing the political, economic, social, technological, environmental, and legal factors influencing the company. The report also discusses the impact of changes, particularly those driven by technological advancements, shifting consumer preferences, and the COVID-19 pandemic, on Marks and Spencer's business strategies and performance. The analysis reveals how the company has adapted to these changes, including increased reliance on e-commerce and digital platforms, and the resulting positive and negative impacts on its operations, such as workforce adjustments. The report concludes that the pandemic has significantly impacted the company's profitability and highlights the importance of understanding and adapting to the evolving global business environment. Desklib offers a range of resources, including similar solved assignments and study tools, to support students in their academic endeavors.

Global Business
Environment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview of Industry...................................................................................................................1
Drivers of changes appears in chosen industry or business.........................................................1
Discuss the impact of changes in business..................................................................................2
CONCLUSION................................................................................................................................2
References........................................................................................................................................3

INTRODUCTION
Global business environment is emphasis about the overall external and internal
challenges as well as opportunities which can create impact on organisation at the time of trading
in international platform (Ahmed and Alam., 2021). In this report, the company is considered as
Marks and Spencer which is British based premium fashionable and retailer trait of product and
services provide to customers within statusfied their needs and wants
MAIN BODY.
Overview of Industry
About Fashion industry: At previously fashion industry was not even grown business as there
were huge lack of resources and creativity. But as the time passes, there are challenges and
opportunities comes across in which fashion industry established it consistency during the year
of around 2017 to 2021. Hereby, recent days Covid-19 impact has creates drastic negative impact
on many businesses where fashion business also faces huge losses in business along with
consumer are not able to deal in stores or offline purchase. Some of famous companies like
Marks and Spencer, ZARA, US POLO and others conduct their business on online and e-
commerce platform to raise business related productivity within effective manner.
Pestle Analysis
Political: This factor determined about different regulation and norms which govern through
specific country aspects (Thomas, Sandwell and Harper, 2021). In perspective of Marks and
Spencer or fashion industry they need to keep all political regulation consider while trading such
as corporate taxation, foreign exchange policies.
Economic: It is focuses on specific country performance that measure on the basis of recession
and inflation through which Marks and Spencer need to measure all these factor to optimise their
business in effective manner.
Social: In this Marks and Spencer can approach people on the basis of demographic and
geographic factor to attain more competitive advantages.
Technology: This makes more benefits while UK has artificial resources and other advanced
resources which Marks and Spencer can attain more competitive manner.
Environment: As UK environment regulation is very strict and Marks and Spencer need to
participate in CSR and business ethics for society development welfare aspects.
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Legal: On the basis of UK legal factor there are main laws such as National Minimum wages
and compensation acts are the main priorities.
Drivers of changes appears in chosen industry or business
As the time changes, business upgrade their resources through which consumer also change
their buying pattern (Riwayad, Deliabilda and Panahatan, 2021). After invading of Covid,
companies are not able to deal with offline stores through which many of decided to execute and
implement their business through E-commerce and online platform effectively. The major factor
which changes such as Technological changes, consumer preferences and pandemic
(Amankwah-Amoah,., 2020). In perspective of Marks and Spencer company, they utilised
Advanced resources along with digital platform to promote their fashion related product and
services to customers. Customer also approach e-commerce platform to buy their product and
services as per their own preferences.
The factor raise its positive and negative impact where positive impact appears through
customer get easily view their product and services of Marks and Spencer and other product in
online platform. While, negative impact raise due to strict rules generate of Covid guidelines not
able to create opportunities like employment which decrease the productivity level. For example:
Marks and Spencer had lay off their employees due to not having enough business during Covid-
19 situation.
Discuss the impact of changes in business.
By using of Open system model is explain simply to the concept of that organisation are
strongly get influenced through their environment. the environment consist of other organisation
that exerts through various forces of an economic, political, or social nature (Paurova and
Gregova., 202). Further, through Open System model the Mark and Spencer get influenced in
Covid situation environment that business was not able to generate positive outcome in
competitive market. In fact, many other fashion and retail business generate enhance
complexities through which customer changes their buying patterns (Wild., 2020). With this, UK
government also implies strong guidelines which company need to understood and provide their
product and services through online platform to increase more attention of customer effectively.
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CONCLUSION
From above study, it summarised that impact of Covid enhance more complexities to
company where business profitability not get generates properly effectively. Apart from it, some
of the changes appears raised due to presence of Covid situation to business. Many of changes
are has been described like technology, political and economical to not able to generate
productivity effectively.
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References
Books and Journals
Ahmed, F. and Alam, M.A., 2021. Business Environment: Indian and Global Perspective. PHI
Learning Pvt. Ltd..
Amankwah-Amoah, J., 2020. Stepping up and stepping out of COVID-19: New challenges for
environmental sustainability policies in the global airline industry. Journal of Cleaner
Production, 271, p.123000.
Morrison, J., 2020. The Global Business Environment: Toward Sustainability?. Red Globe Press.
Sharma, P., Leung, T.Y., Kingshott, R.P., Davcik, N.S. and Cardinali, S., 2020. Managing
uncertainty during a global pandemic: An international business perspective. Journal of
business research, 116, pp.188-192.
Wild, P., 2020. The Importance of Global Business Hubs on Internationalizing SMEs: an
empirical analysis of psychic and geographic distance. Technology innovation
management review, 10(4).
Thomas, P.J.M., Sandwell, P., Williamson, S.J. and Harper, P.W., 2021. A PESTLE analysis of
solar home systems in refugee camps in Rwanda. Renewable and Sustainable Energy
Reviews, 143, p.110872.
Ricci, S., Janout, V., Parker, S., Jerabek, J., Hajny, J., Chatzopoulou, A. and Badonnel, R., 2021,
August. PESTLE Analysis of Cybersecurity Education. In The 16th International
Conference on Availability, Reliability and Security (pp. 1-8).
Riwayadi, E., Deliabilda, S.A. and Panahatan, M.B., 2021, August. PESTLE ANALYSIS OF
FINANCIAL TECHNOLOGY IN INDONESIA. In International Conference on
Innovations in Social Sciences Education and Engineering (ICOISSEE) (Vol. 1, No. 1).
Casañ, M.J., Alier, M. and Llorens, A., 2021. A Collaborative Learning Activity to Analyze the
Sustainability of an Innovation Using PESTLE. Sustainability, 13(16), p.8756.
Demirtas, O., Derindag, O.F., Zarali, F., Ocal, O. and Aslan, A., 2021. Which renewable energy
consumption is more efficient by fuzzy EDAS method based on PESTLE dimensions?.
Environmental Science and Pollution Research, pp.1-14.
Damean, X., 2020. Metoda PESTLE-strategie importantă în identificarea avantajelor
comparative și competitive a sectorului vinicol în diverse economii naționale.
Paurova, V. and Gregova, E., 2020, December. Importance and Process of Marketing
Environment Analysis as Strategic Analysis Tool of Business. In Fifth International
Conference on Economic and Business Management (FEBM 2020) (pp. 720-723).
Atlantis Press.
Online
Pestle Analysis, 2020. What is Pestle Analysis? Avaliable Through<
https://corporatefinanceinstitute.com/resources/knowledge/strategy/pestel-analysis/>
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Appendix
Appendix 1.
Figure 1: Pestle Analysis, 2020
Source: https://hislide.io/product/pestle-analysis-table/
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